Business Ideas & Product Development

Copyright 2010- J. T. Pedersen – www.jtpedersen.net

ANN ARBOR SPARK:

BUSINESS IDEAS & PRODUCT DEVELOPMENT04/12/2023J. T. Pedersen

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734.516.0139

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Copyright 2010 J. T. Pedersen

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Copyright 2010 - J. T. Pedersen – www.jtpedersen.net

DO YOU HAVE IT IN YOU?


…to be an Entrepreneur



Passionate

Photo Credit: www.sxc.hu #793479

http://www.sxc.hu/



Photo Credit: Mitch Law

Guts



Photo Credit: Sebastian Danon

Team



Photo Credit: www.sxc.hu #1237498

CashFlow

http://www.sxc.hu/


THE IDEA


Test Your Ideas

Plenty of free resources

Open discussions

Test objections

Market research

Photo Credit: Respective Trademark Owners


Listen

To your market

“Market” = “Customers”

What are the problems they have?

Which ones can you help with?

Who else is doing what you might do?

Photo Credit: Flickr | The Commons


Know who your customers are

Understand their needs, pains, problems.

What keeps your customers up at night?

Photo Credit: Nara Vieira da Silva Osga


There is no

everyone in your target

market

Photo Credit: ~EL B~


Know who your customers are…not

You have very finite resources; don’t spread yourself too thin

Photo Credit: ~EL B~


DEVELOP…YOUR IDEA


Build a plan

Clearly define your offering


Build a plan

Understand what it is not

Photo Credit: Flickr | The Commons

Build a plan

How will you get there?


A B C


Good Enough Trumps Perfect

Why build this…

Photo Credit: Boeing.com



…or this…




if...this…is what they need Now



Keep a Grip on Scope

Accept input,

Make adjustments,

But stay on Target


Keep a Grip on Scope

Accept input,

Make adjustments,

But stay on Target

Otherwise, things can happen

Photo Credit: Chicago Show


Thank You

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Twitter: @jtpedersen