Business Marketing in Twitter

1Haritham Technologies, All rights reserved

TWITTER MARKETING

Haritham Technologies, All rights reserved 2

AGENDA

Define goals and objectives

Marketing strategy

Organizing your community

Expand Twitter community


DEFINE GOALS AND OBJECTIVES

Business goal is needed in business visibility so that the potential customers can discover you.

Create objectives that guide the online behavior and to watch community responds.

Business goals and objectives are the backbone for measuring your Twitter success

Promoting tweets is one way of doing marketing.


MARKETING STRATEGY

Build a Twitter community around your business and give people a reason to follow you back and engage in conversation with you.

Talk about your business like offer discounts and exclusive specials, share practical tips and announce your business products and services.

Choose your conversation topics carefully because it’s important that you really care about these topics.

By means of @replies, you can answer a customer’s question.


ORGANIZING YOUR COMMUNITY

Twitter Lists help you focus on conversation streams.

Twitter provides a great overview on how to create lists and manage the people on your lists.

Twitter allows you to create public or private lists.

Private lists-Many people create a private list for the people they talk with most on Twitter.

Public lists-Public lists are the most common and have many benefits. People like being on lists.


EXPAND TWITTER COMMUNITY

Community management, the process of adding and removing people from your Twitter community.

Tweets should be interesting in such a way that the people should follow you.

Campaign about the product and service for a good cause make to expand the community.

Following other people and retweeting makes your twitter community to expand.


QUESTION?

TIME FOR QUESTIONS?

HARITHAM TECHNOLOGIES #221,RAJAM COMPLEX, NEW SCHEME ROAD, PAPANAIACKENPALAYAM COIMBATORE-641037.

EMAIL: vasu@harithamtechnologies .com

MOBILE NUMBER: 9965417337