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Using Twitter & Facebook to improve Sales keith bohanna

Business use of Twitter and Facebook

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Talk given at the South East Women in Business conference on Wednesday 16th September 2009

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Page 1: Business use of Twitter and Facebook

Using Twitter & Facebook to improve

Sales

keith bohanna

Page 2: Business use of Twitter and Facebook
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Squaring that circle

•Stuff is bought by people•Who follow a decision making process

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A.I.D.A

•Attention• Interest•Desire•Action

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Date

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✤Website

✤Blog

✤Facebook

✤Twitter

✤Linkedin

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✤ Website - dinner party

✤ Blog

✤ Facebook

✤ Twitter

✤ Linkedin

Page 11: Business use of Twitter and Facebook

✤Website

✤Blog - BBQ

✤Facebook

✤Twitter

✤Linkedin

Page 12: Business use of Twitter and Facebook

✤ Website

✤ Blog

✤ Facebook - McDonalds

✤ Twitter

✤ Linkedin

Page 13: Business use of Twitter and Facebook

✤Website

✤Blog

✤Facebook

✤Twitter - popular cool cafe

✤Linkedin

Page 14: Business use of Twitter and Facebook

✤Website

✤Blog

✤Facebook

✤Twitter

✤Linkedin - restaurant full of suits

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Twitter

✤spare me from a stream of incessant egotistical missives on the state of the economy, breakfast and sport :-)

✤ It is the strongest word of mouth tool on the internet at present

Page 17: Business use of Twitter and Facebook

Twitter

✤spare me from a stream of incessant egotistical missives on the state of the economy, breakfast and sport :-)

✤ It is the strongest word of mouth tool on the internet at present

Page 18: Business use of Twitter and Facebook

Twitter

✤spare me from a stream of incessant egotistical missives on the state of the economy, breakfast and sport :-)

✤ It is the strongest word of mouth tool on the internet at present

✤Lets have a look at twitter

Page 19: Business use of Twitter and Facebook

✤http://twitter.com/AlbionsOven

✤http://twitter.com/kogibbq

✤https://twitter.com/DellOutletIE

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Easy steps to using twitter

✤Go to www.twitter.com

✤Set up account

✤Search for others and follow them

✤Look through the followers/ing of the good ones

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Active Listening

✤Start tweeting,

✤Start replying

✤Start answering questions

Page 22: Business use of Twitter and Facebook

Uber-Users

✤Use software like Tweetdeck

✤Add themselves to directories (wefollow.com)

✤Monitor for certain phrases

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✤www.tweetbeep.com emails you when a phrase or word is used

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Facebook basics

✤ Starts with a personal account/profile

✤ Business can have a Page

✤ You can also set up a Group

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Personal Profile

✤Build up your friends

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Set up a Page

✤www.facebook.com/pages/create.php

✤ Import Logo

✤Photos, images

✤ If you have a blog - bring it in :-)

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Blog to Facebook

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Invite your friends to Fan you

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Basics (again!)

✤You have Friends

✤Your page has Fans

✤You can ask your Friends to Fan

✤ If you start a group - it has members

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Caring is sharing

➜✤ ➜

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Some Good Facebook pages

✤Puddleducks

✤Goods

✤Two Dames

✤Channelship

✤Simply Zesty

Page 38: Business use of Twitter and Facebook

Other things you can do

✤Set up a group

✤Use FB to publicise an event

✤Run adverts on FB

Page 39: Business use of Twitter and Facebook

Facebook Adverts

✤Targeted demographically

✤Similar to Google in terms of costs and daily limits etc

✤Worth experimenting with

✤http://www.facebook.com/advertising/

Page 40: Business use of Twitter and Facebook

✤http://www.krishnade.com/blog/

✤http://www.simplyzesty.ie

✤http://www.mulley.ie/blog

✤ Irish Blog nominees: http://short.ie/listofblogs

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✤ IIA Guide to social media: Members only but really good

✤Facebook Pages Guide: http://short.ie/facebookpages

✤Twitter: http://mashable.com/guidebook/twitter/

✤Simply Zesty social media guide

✤Allfacebook Pages Guide

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[email protected] ; 086 2300702

✤keith.bohanna.com (blog)

✤www.keithbohanna.com (website)

✤www.twitter.com/keithbohanna

✤http://www.linkedin.com/in/keithbohanna