Buy Local We Get Rich Buy National We Stay Poor

Outsmarting Problems, Competitors & Markets For Florida Business Owners

Jack Harris

Buy local, we get rich.

Buy national, we stay poor.

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Our Local Economy: Self-Portrait

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l of E

conomic

Activit

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$0

S.F.

Prosperity ≈ Economic Activity

$0

S.F.

Outside Money Entering Brevard

Brevard Money Leaving Brevard

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New Value

Created HereHarris CorpSymetricsAuthentecRon Jon’sRELM WirelessOcean Potion

Macy’sOutbackHome DepotPublixBest BuyWal-Mart

Four Determinants

Rate of

Re-spending

Here

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S.F.

Outside Money In Brevard Money Out

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conomic

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Reality

New Value

Created Here

Rate of

Re-spending

Here

Outside Money In

Harris Corp

Symetrics

Authentec

Ron Jon’s

RELM Wireless

Ocean Potion

Tourist Destinations

Space Center

Head First Consulting

WCN Interactive

Richards Paint

Brevard Money Out

Macy’s Sears Penney’s Victoria’s Secret

The Limited Aeropostale Bon Worth Body Shop

Beall’s Big Lots Dillard’s Dollar General

K-Mart Marshall’s Ross Sam’s Club

BJ’s Steinmart TJ Maxx Target

Wal-Mart Men’s Wearhouse Joseph A. Banks Dick’s

Sports Authority Pet Smart Best Buy Circuit City

Home Depot Lowes Office Depot Staples

Geek Squad Fire Dogs Duron Sherwin Williams

Bob Evans Boston Market Burger King McDonalds

Carrabba’s Chart House Checkers Chick-Fil-A

Chili’s Cracker Barrel Crispers Denny’s

Domino’s Dunkin Donuts Friendly’s

Hardee’s

Publix Winn-Dixie Albertson’s Walgreen

CVS Sav-On Pet Supermart Kay

Hooters IHOP KFC Longhorn

Maryland FC Olive Garden Outback Panera Bread

Papa John’s Perkins Pizza Hut Popeye’s

Quizno’s Red Lobster RJ Gator’s Texas

Roadhouse

Smokey Bones Sonny’s Bar-B-Q Steak ‘N Shake Subway

Brevard Money Out

Plus Every, or Almost Every:Mortgage Company

Insurance Company

Bank & Credit Card Company

Taco Bell Uno’s Waffle House Wendy’s

Whataburger Ashley’s Bassett Broyhill

Ethan Allen Haverty’s Kane’s La-z-Boy

Rooms to Go Sofas Direct Gordon’s JB Robinson

Brevard Money Out

$0

S.F.

Outside Money Entering Brevard

Brevard Money Leaving Brevard

$$ Leve

l of E

conomic

Activit

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New Value

Created Here

Four Determinants

Rate of

Re-spending

Here

Generic Restaurant Expenses

Generic Restaurant

BeveragesMeatSeafoodVeggiesDessertsIngredients

CooksWait StaffBus BoysHostessShift Managers

Rent Insurance Owner’s TakeComputing Bookkeeping AccountingPrinting LawyersInterior DesignersWebsite Advertising Management ConsultantsFurnishings Paper Goods Linens

Locally Owned Restaurant

MeatSeafoodVeggiesDessertsIngredients



BrevardBrevard

Brevard

National Chain Restaurant

MeatSeafoodVeggiesDessertsIngredients



BrevardElsewhere

Elsewhere

Any Business

Rent Insurance Owner’s TakeComputing Bookkeeping AccountingPrinting LawyersInterior DesignersWebsite Advertising Management ConsultantsFurnishings Office Supplies

Percent of Revenue Returned to Local Economy

Restaurants Retail Services

40% 27% 40%

80% 44% 80%

$1667

$5000

$1667$1370

$5000$1785

Re-spending is The Key

How many times a dollar is re-spent in Brevard, before leaving Brevard, is the key to our prosperity.

Spending at local businesses, which re-spend at local businesses, which re-spend at local businesses, pumps up our economic activity and our prosperity.

Spending at national businesses immediately removes that money from our economy, depleting our economic activity and prosperity.

Buy local, we get rich.

Buy national, we stay poor.