Buy Mailing Lists, Marketing Lists & Leads Online | Consumer

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http://www.hfbadvertising.com/

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• The Business Database• The Consumer Database• Lifestyle Database• New Leads Databases• Specialty Products and Services

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Presentation Overview

14 Million United States Records 1.4 Million Canadian Records

Compilation Process:• 5,500 Yellow Page Directories• 4,500 Business White Pages • 18 Million Listings Compiled Each Year• 9,400 Annual Reports• SEC Filings• 10k reports • News Items, Journals, and Numerous Publication Articles• Public Directories

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The Business Database

Quality Assurance:Process Not an Event:• Associates Not Contractors• Creates Not Aggregates

Continuous database updates:• NCOA - 12 Times Year – 3rd Thursday of every month.• The Business Database changes 70% a year.

Continuous Telephone Verification Process:• 22 Million Calls Each Year• Verify Company Name, Address, SIC• Collect Contact Name, Employee Size and Mailing Address

Specialized Calling Groups:• Small Businesses• Large Businesses (100 + Employees)• Complex Businesses (Linkage)• Professionals

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The Business Database Value Adds

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• Contact Name & Title• Company Name• City, State, Zip+4• Phone Number• Fax Number (where available)• Primary & Secondary SIC Codes• Employee Size• Sales Volume• Years in Business • Yellow Page Ad Size

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• ABI Number• Ethnicity• Business Status – HQ, Branch, etc.• Office Size• Growing Company Code• Work-at-Home (SOHO’s)• Credit Rating Code• Call Status Code & Tele-research

Date• Geo-Coding• And much more!

Over 75 Options to Select From!Over 75 Options to Select From!


Questions / Comments

How might this database benefit your company?

Business Database

DQI (Data Quality Index)• Contains detailed information on:

– 250 million individuals – 115 million households– 57 million homeowners

• Proprietary compilation process of consumer white pages enhanced by thousands of public sources and data licensed from strategic partners.

• Includes over 250 selection categories.

Reasons for Superiority:• Comprehensiveness of the data - more books compiled than our

competitors.• Recency of the data - it takes only 6-8 weeks from the receipt of a

phone directory until the data is updated or appended in the database.

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The Consumer Database

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The Consumer Database Value Adds

Consumer Compilation

National Change Of Address

Warranty Data

Questionnaires

Surveys

Mail Order Buyers& Responders

Voter RegistrationsTelephone Listings

Proprietary Credit

Information

Lifestyle Records

Deed & AssessmentInformation

Credit CardTransaction Data

More Than Just a Compiler

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The Consumer DatabaseOver 250 Options to Select From!Over 250 Options to Select From!•Contact Name•Address, City, State, Zip•Phone Number•Date of Birth•Estimated Income•Home Value & Age of Home•Mortgage Data•Home Owner / Renter•Length of Residence•Head of Household Including Gender•Marital Status•Presence of Children & Age Range •Ailments

• Boat Ownership•Credit Card Data – card type, last date used…•Ethnicity•Lifestyle Indicators•Census Information•Donor History•Mail Order Buyers•PRIZM•WealthFinder•Nielson Rankings•And many more!

An Independent Audit Confirms that as an Industry Leader in Quality and Coverage for Consumer Information.*

• Deliverability rate of 95.6% compared to 92-93% deliverability rates of the competitor files. This allows you to: reach 2-4% more prospects; improve response and contact rates; save marketing dollars because fewer mail pieces are returned as undeliverable.

• consumer file provides the: highest contact rate; lowest disconnect rate; maximum coverage for residential telephone numbers. This ensures a high contact rate and improves telemarketing ROI.

• iconsumer file provided comprehensive coverage on many elements including: Income; Age; Home Value; Length of Residence; Marital Status.

*Audit was conducted By Creighton University Center for Electronic Commerce and Database Management – Summer 2004

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Consumer Competitive Audit



Consumer Database

Features & Benefits

• Self-reported information• Third Party information• Consistently asked questions

• Family/Home• Health/Medication• Shopping/Services• Interests/Hobbies

• Consists of Opt-in information only• Only those records that match our Consumer Database are added to The

Lifestyle Database!• This allows you to select things like age and income along with

Lifestyle selects.

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Lifestyle Database

Popular Segments:

• High-tech Interest - Have a Modem; Own a PC; Internet User• Respondent data - Name/Address; Email Address; Family Member

Names/Ages; Home Owner/Renter; Marital Status; Occupation; Income• Ailments - Allergies; Arthritis/Rheumatism; Back Pain; Diabetes; Epilepsy;

Insomnia; Sensitive Skin; Others• Financial Services - Annuities; IRAs; Mutual Funds; Stocks/Bonds; Financial

Planning; Estate Planning• Lifestyle Data - Hobbies; Sports; Music Preference; Reading Preference;

Diet/Exercise; Travel; Pets

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Lifestyle Database



Lifestyles Database

New Home Owners • Compiled From:

– County Courthouse Deed Information– Real Estate Information (Mortgage Value, Sale Price, Mortgage Date)– Transactional Utility Data

• 5.2 Million Records Annually• 430,000 Records Monthly• 100,000 Records Weekly

New BusinessesA New Business opens every 12 seconds in the US.• Compiled From:

– New Incorporations from over 340 different sources– Over 200 County Level Sources: Trade Names & DBA’s filed– Over 50 Newspapers– Over 100 Other Misc. Sources– Secretary of States Offices– Transactional Utility Data

• 2.5 Million New Business Added Annually• 48,000 New Business Added Weekly

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New Leads Databases New Movers• Compiled From:

– Credit Card Companies– Magazine Subscriptions– Donnelly Change of Address Data

• 15.6 Million Records Annually• 1.3 Million Records Monthly• 300,000 Records Weekly

Public Record Database• Bankruptcy Database is a comprehensive, nationwide file which contains bankruptcy

and tax lien information on over 30 million individuals and businesses. • Select Bankruptcy Leads By: Bankruptcy Type; Filing Date; Bankruptcy Status.• Select Tax Lien Information By: Filing Date; Closing Date; Tax Lien Date; Lien Amount.

Occupant Database• Donnelley’s occupant file is a smart way to lower your postage costs.

• Database contains more than 122 Million “occupant” addresses. • Source and Stats• We combine our information from:

• Multi-verified proprietary sources• More than 4,000 phone directories• Public sources: real estate, voter registration • Census information

• Select Your Audience • Selective Saturation-Pay the lowest postage rates

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Public Record and Occupant File



New Leads and Additional Databases

19,000,000 Opt-In Consumer Emails with Demographics

• This list represents consumers who have elected to receive third party email marketing from partnered sites.

• Demographics including- education, lifestyle, auto ownership, credit card information, ethnicity, occupation and many others.

• Source: Consumers who have elected to receive third party email marketing from partnered company websites

2,000,000 Opt-In Businesses Executives via Email• Opt-In Business Email Addresses Available by: Key Executive; SIC code;

Sales Volume; Employee Size. • Source: Telephone Verification

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Email Products and Services

Mailing address information available on Mailing address information available on all Email records for integrated all Email records for integrated

campaigns!campaigns!

Email Products and Services

Advantages to selling email services• Low cost• Quick Turnaround Times: 2-3 days• Trackable Results• No hidden costs• Follow up Marketing• Privacy• Spam Analysis• Creative Services• Professional expertise

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Email Blast Tracking Report

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Data Processing Services allow you to offer your clients efficient, affordable, comprehensive data processing.

• List Enhancement (Appends or adds business/consumer data to existing database)

• Suppression ( Purchase new records while minimizing duplication)• Merge Purge (Clean up current data by identifying duplication within an

existing database)• Custom Analytics & Profiles (Tally/Stat Report by Demographics)

• NCOA :National Change of Address (Identifies people and organizations that have moved for up to 48 months)

• Federal Trade Commission Do Not Call Service Removes all names that are on the National Do Not Call Registry)

• Postal Presorting (Get the best postage rates available)

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Specialty Products and Services

Specialty Product: Data AppendsBenefits of Database Enhancements : Increase Your Sales With a Value Add Product !

• Develop a More Targeted Marketing Plan• Increase the Knowledge of your Customer Base.• Decrease Printing and Postage Costs.• Increase Response Rates.• Make Better List Selections.

• Top 10 Business Append Elements Top 10 Consumer Append Elements• Company Name Head of Household Name• Full Address Age Code• Contact Name Income• Phone Home Value • Fax Length of Residence

• Sales Volume Presence of Children• Employee Size Occupation• Business Status Code Own/Rent• Primary SIC w/ Description Marital Status• ABI Number Location Type

Other popular Selects Business and Consumer Email Addresses, Census Data,Wealthfinder, Corporate Linkage!

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Additional Data Processing Services

Suppression: Refresh a current Database with new leads• Purchase new records while minimizing duplication.• ABI numbers are assigned to your records. These ABI numbers in turn, are removed from the

requested universe.• Saves you time by ensuring the list may be used for marketing in conjunction with the current

database immediately without worry.

Merge/Perge: Duplicate Identification• Clean up current data by identifying duplication within an existing database• Combine lists from several vendors/sources• Produce one clean file for marketing use

Customer Profiling Services: What do YOUR Best Clients Look Like• Appends selected demographic criteria• Provides a comprehensive summary/profile report of those characteristics that best describe

your current customers• Gives you a greater understanding of who your clients are and who to target new marketing

efforts towards

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