Buying a DSLR

• 1. buying a D-SLR camera my experiences as a consumer,not a social media preacher. www.henne-digital.com

2. what im looking for

• a digital SLR camera

• with good HD video function

www.henne-digital.com 3. step1 I take this one www.henne-digital.com 4. step2 Chip? Seems to be relevant www.henne-digital.com 5. step3 www.henne-digital.com 6. 1st conclusion

• okay, seems to be Canon or Nikon.

• probably around 1.000,00

www.henne-digital.com 7. step4

• lets ask some friends

www.henne-digital.com 8. step5 www.henne-digital.com 9. step6 Gerald is a tech freak, 60 D? too expensive www.henne-digital.com 10. step7 no product reviews, does not help! to be honest: here they had the first chance to catch me! www.henne-digital.com 11. step8 Sorry, this is empty? www.henne-digital.com 12. step9 Ah, here we go Also no product reviews, all posts in English. Same as Nikon! www.henne-digital.com 13. step10

• lets go to a camera shop!

www.henne-digital.com 14. 2nd conclusion

• most of the people say Canon, seems to be the right choice. But what camera? 60D?

www.henne-digital.com 15. step11

• lets ask a photographer!

www.henne-digital.com 16.

• Canon EOS 60 D has a flip screen

• and Canon has the best video quality

www.henne-digital.com 17. step12 www.henne-digital.com 18. step12 Ah, Chip I know. www.henne-digital.com 19. step13 www.henne-digital.com 20. 3rd conclusion

• Okay. I will wait til October

• for the Canon EOS 60D

• But where to buy?

www.henne-digital.com 21. step14 www.henne-digital.com 22. step15 Cool, Im the mayor here!!! Do they have a special deal for me? No. Damn! They have the chance to catch me here! www.henne-digital.com 23. 4th conclusion

• Looking for the best price!

www.henne-digital.com 24. step16 its all about the price www.henne-digital.com 25. step17 www.henne-digital.com 26. 5th conclusion

• Looking online for Canon EOS 60D best price

• in october, again.

www.henne-digital.com 27. noticed something?

• I did not visit the Canon or Nikon homepage.

• brand sites were not on google no.1 under my searches.

• their facebook or twitter accounts were not relevant for me.

www.henne-digital.com 28. summary

• What I needed:

• product information - easy to find

• recommendations from people I trust

• proof by serious tech media

www.henne-digital.com 29. what does it mean to meas a communication consultant?

• make people finding your products as easy as possible in www.

• push credible articles with product features on google.

• give people relevant informations via social network accounts.

• identify influencers and make them talk about your products.

• catch consumer with special offers via social media.

www.henne-digital.com 30.

• christian henne

• [email_address]

• phone: +49 89 4185 8801

• www.henne-digital.com

www.henne-digital.com facebook.com/hennedigital twitter.com/christian_henne www.gplus.to/christianhenne youtube.com/hennedigital xing.com/profile/christian_henne linkedin.com/in/christianhenne