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Calendars Get The Job Done… One Day At A Time The Vernon Company Get where you want to go with effective calendar advertising

Calendars Get The Job Done

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Plain and simple - calendar advertising works!It’s advertising with a difference Whether your goal is to build your brand, increase sales, promote products, attract members or encourage donations, you can accomplish it with a calendarCareful targeting, clear messaging and long-term visibility make this advertising tool the high-impact, low-cost alternative to other media

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Page 1: Calendars Get The Job Done

Calendars Get The Job Done…One Day At A Time

The Vernon Company

Get where you want to go with effective calendar advertising

Page 2: Calendars Get The Job Done

• Plain and simple – calendar advertising works!

Why Calendars?

• It’s advertising with a difference • Whether your goal is to build your

brand, increase sales, promote products, attract members or encourage donations, you can accomplish it with a calendar

• Careful targeting, clear messaging and long-term visibility make this advertising tool the high-impact, low-cost alternative to other media

Page 3: Calendars Get The Job Done

Calendars vs. competitionCompared to other forms of advertising, calendars

outperform competition: • Targeted

– Controlled distribution– Deliver your message to your best customers and prospects

• Message clarity– Communicate your name, location, products and services– Generous ad area – not limited by small space restrictions

• High-impact– Provide stand alone advertising on a daily basis– Message doesn’t compete for attention with other ads

Page 4: Calendars Get The Job Done

Calendars vs. competition

• Long-term visibility – Constant brand exposure– Message on display 24/7, 365 days a year

• Low-cost– Pennies per day, per exposure

• In-demand– Advertising people ask for, and use daily

• Universal – Widely used and relied on for day-to-day life– In every home and office, appeal to all ages, genders

Page 5: Calendars Get The Job Done

Calendars have power

• 98% of homes and 100% of businesses use at least one calendar.

– Average number of calendars per home is 4; individuals have an average of 2 in their immediate work area

• 94% of all business people can recall the advertising message on their calendars.

• 83% of customers purchase products or services from the advertiser who gave them a calendar.

• On average, a person looks at a calendar 12 times a day. After 365 days, your brand will leave a lasting impression: 4,380 times.

• 67% of calendar recipients would purchase one if it weren’t provided by advertisers.

Page 6: Calendars Get The Job Done

Calendars compliment your brand

• Meaning– Calendars serve as an important point of reference viewed

countless time a day

• Endorsement– A customer displaying your calendar is like a personal

recommendation of your brand to anyone who sees it

• Image – A calendar is identified with success, stability and “name-

brand” appeal

• Value– Functionality and visual appeal of a calendar gives your

brand’s image and message a high-perceived-value

Page 7: Calendars Get The Job Done

Stand out with custom• For greater impact, customize your calendar• Make it one-of-a-kind

• Differentiates you from the competition

• Totally personalized to your business – Tells your story with unique photos,

information or dates 

• Customizing increases the calendar’s effectiveness and makes it more valuable to the end-user

Page 8: Calendars Get The Job Done

Stand out with custom

• Custom options are endless… – Use your own artwork or photos– Change the date-pad design– Move the ad space– Add a coupon– Add a page with info specific to your

business or industry– Change color scheme to use your

corporate colors– Add company events in the date

blocks

Page 9: Calendars Get The Job Done

Make it more effective

1. Distribution is key – get them out early – The first calendar received is usually the first one used

2. Make it a presentation – give it gift value– When received as a gift, calendars are viewed with

more value– Package in a gift envelope for even greater perceived value

3. Personalize with recipient’s name – Everyone likes to see their name in print– As close as you can get to a guarantee it will be used

Page 10: Calendars Get The Job Done

How Vernon can help• Variety

– We offer a variety of themes and styles to communicate your message to any market

– Eco-friendly options made from recycled paper and printed with earth-friendly inks

• Custom options– We’ll help you create your own calendar that lets your

brand stand out

• Exclusive artists– Choose a calendar you won’t find anywhere else

• Order now, pay later– Order early - delay payment and delivery until year-end

• View our exclusive calendar collection

Page 11: Calendars Get The Job Done

Summary

• Calendars get the job done! • Deliver your brand message more

effectively than other advertising mediums• Premium exposure at a great value• Targeted, high-impact, long-lasting

advertising that people ask for• Custom makes you stand out• Vernon can help you develop a

successful calendar program.