Cannes Lions - Media

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Niestandardowe kampanie reklamowe nagrodzone podczas festiwalu Cannes Lions 2011. Kategoria nadrzędna: Media.

Text of Cannes Lions - Media

  • 1. Cannes Lions 2011Zwycizcy w kategorii niestandardw cz. 3 GDASK, 28 czerwca 2011

2. Niniejsza prezentacja stanowi przegld prac nagrodzonych podczas festiwalu Cannes Lions 2011.Uwzgldnione zostay w niej wycznie nagrodzone prace w szeroko pojtej kategorii niestandardw ambient media, guerrilla marketing, experiential marketing, a take wykorzystujce nowe technologie,tj. mobile marketing i digital outdoor.Prace z tych kategorii archiwizuj od 2008 roku do swojej pracy doktorskiej. Niestety, w ramachfestiwalu Cannes Lions nie ma jednej kategorii zbiorczej non-standard. Wyszukiwanie takichkampanii polega wic na niezwykle czasochonnym przegldaniu wszystkich kategorii i podkategorii.W tym roku zdecydowaam si podzielid swoj prac z czytelnikami mojego bloga http://hatalska.com,po raz pierwszy w formie prezentacji. Wierz, e przegld najlepszych niestandardowych kampaniiokae si dla brany inspirujcy i w kolejnych latach polskie agencje bd triumfowad w tej kategoriiw Cannes :). Natalia Hatalska 3. Media Lions 4. Category: Best Use of Ambient Media: Small Scale Title: SPORTY VOUCHERSAdvertiser/Client: SPORTSCHECK Product/Service: SPORTS STOREAdvertising Agency: OGILVY FRANKFURT, GERMANY Nagroda: ZOTO 5. Case dostpny pod adresem: http://www.youtube.com/watch?v=7crzaXLtjA0Category: Best Use of Special Events and Stunt/Live AdvertisingTitle: CRUSH HOUR Advertiser/Client: EUROPCARProduct/Service: AUTOLIBERTEAdvertising Agency: OGILVY FRANCE Paris, FRANCENagroda: ZOTO 6. Category: Best Use of Other Digital Media Title: SAVE AS WWF Advertiser/Client: WWFProduct/Service: WWFAdvertising Agency: JUNG von MATT Hamburg, GERMANY Media Agency: GOSIGN MEDIA Hamburg, GERMANYNagroda: ZOTO 7. Category: Best Use of Ambient Media: Large Scale Title: EQUIPPING THE MOST EXPOSEDAdvertiser/Client: STADA Product/Service: GRIPPOSTAD C FLU MEDICINEMedia Agency: INITIATIVE MEDIA Hamburg, GERMANYNagroda: SREBRO 8. Category: Best Use of Ambient Media: Large ScaleTitle: KALEIDOSCOPIC FASHION SPECTACULAR Advertiser/Client: TARGETProduct/Service: TARGET Advertising Agency: MOTHER NEW YORK, USANagroda: SREBRO 9. Category: Best Use of Special Events and Stunt/Live Advertising Title: KOC GROUP MEDIA PITCH Advertiser/Client: MINDSHARE Product/Service: MINDSHARE SERVICES Media Agency: MINDSHARE Istanbul, TURKEYNagroda: SREBRO 10. Category: Best Use of Special Events and Stunt/Live Advertising Title: THE 250KM WAVE Advertiser/Client: KYUSHU RAILWAY COMPANYProduct/Service: BULLET TRAINAdvertising Agency: DENTSU Tokyo, JAPANNagroda: SREBRO 11. Category: Best Use of Mobile DevicesTitle: THE COMMBANK PROPERTY GUIDE APPLICATIONAdvertiser/Client: THE COMMONWEALTH BANK OF AUSTRALIAProduct/Service: HOME LOANSAdvertising Agency: THE WHITE AGENCY Sydney, AUSTRALIA2nd Advertising Agency: VIVANT Sydney, AUSTRALIA Media Agency: IKON COMMUNICATIONS Sydney, AUSTRALIA Nagroda: SREBRO 12. Category: Best Use of Mobile Devices Title: THE SAMPLERAdvertiser/Client: CONVERSE Product/Service: MOBILE APP Entrant Company: R/GA New York, USAAdvertising Agency: R/GA New York, USA Nagroda: SREBRO 13. Category: Best Use of Ambient Media: Small ScaleTitle: SPONGEPILLAdvertiser/Client: GLAXOSMITHKLINEProduct/Service: PAIN RELIEFAdvertising Agency: 4 AM SAATCHI & SAATCHI Guatemala, GUATEMALA Nagroda: BRZ 14. Category: Best Use of Ambient Media: Small Scale Title: SAFE CHILD ON THE NET Advertiser/Client: NOBODY CHILD FOUNDATION Product/Service: INTERNET SAFETYAdvertising Agency: PUBLICIS Warsaw, POLAND Nagroda: BRZ 15. Category: Best Use of Ambient Media: Small ScaleTitle: BOOKS FRESHENERS Advertiser/Client: 100 000 BOOKSProduct/Service: CHAIN OF BOOKSTORESAdvertising Agency: VOSKHOD Yekaterinburg, RUSSIANagroda: BRZ 16. Category: Best Use of Ambient Media: Small ScaleTitle: FUR FUR AWAY TOWELSAdvertiser/Client: PROCTER & GAMBLE Product/Service: GILLETTE Advertising Agency: BBDO GERMANY Dsseldorf, GERMANY2nd Advertising Agency: BBDO PROXIMITY Dsseldorf, GERMANYNagroda: BRZ 17. Category: Best Use of Ambient Media: Large ScaleTitle: BIG STAINAdvertiser/Client: PROCTER & GAMBLEProduct/Service: ARIELAdvertising Agency: SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou, CHINA Nagroda: BRZ 18. Category: Best Use of Ambient Media: Large ScaleTitle: SILHOUETTES IN MEMORIAMAdvertiser/Client: AMIA Product/Service: JEWISH COMMUNITY CENTREAdvertising Agency: OGILVY ARGENTINA Buenos Aires, ARGENTINANagroda: BRZ 19. Category: Best Use of Ambient Media: Large ScaleTitle: GET LOST IN THE WEST ENDAdvertiser/Client: WEST END PARTNERSHIP Product/Service: TOURISM CAMPAIGN Media Agency: CAKE London, UNITED KINGDOM Nagroda: BRZ 20. Category: Best Use of Special Events and Stunt/Live AdvertisingTitle: LITTLE ROBIN Advertiser/Client: OPVOEDINGSLIJN Product/Service: PARENT ADVICE HELPLINEAdvertising Agency: DUVAL GUILLAUME ANTWERP/MODEM, BELGIUM Nagroda: BRZ 21. Category: Best Use of Special Events and Stunt/Live Advertising Title: WELCOME AND GOODBYEAdvertiser/Client: VOYAGES-SNCF.COM Product/Service: ONLINE RAILWAY BOOKING SITE Advertising Agency: DDB PARIS, FRANCE Nagroda: BRZ 22. Category: Best Use of Special Events and Stunt/Live AdvertisingTitle: WELCOME BACK Advertiser/Client: T-MOBILE Product/Service: TELECOMMUNICATIONSAdvertising Agency: SAATCHI & SAATCHI London, UNITED KINGDOM Media Agency: MEDIACOM London, UNITED KINGDOM Nagroda: BRZ 23. Category: Best Use of Special Events and Stunt/Live Advertising Title: BOOB HIJACKAdvertiser/Client: COPPAFEEL! Product/Service: BREAST CANCER CHARITYMedia Agency: archibald ingall stretton... London, UNITED KINGDOMNagroda: BRZ 24. Category: Best Use of Other Digital MediaTitle: M&MS FIND REDAdvertiser/Client: MARS Product/Service: M&MSAdvertising Agency: PROXIMITY CANADA, CANADANagroda: BRZ