Cannes Lions 2011Zwycięzcy w kategorii niestandardów – cz. 4

GDAŃSK, 28 czerwca 2011

Niniejsza prezentacja stanowi przegląd prac nagrodzonych podczas festiwalu Cannes Lions 2011.

Uwzględnione zostały w niej wyłącznie nagrodzone prace w szeroko pojętej kategorii niestandardów –

ambient media, guerrilla marketing, experiential marketing, a także wykorzystujące nowe technologie,

tj. mobile marketing i digital outdoor.

Prace z tych kategorii archiwizuję od 2008 roku do swojej pracy doktorskiej. Niestety, w ramach

festiwalu Cannes Lions nie ma jednej kategorii zbiorczej „non-standard”. Wyszukiwanie takich

kampanii polega więc na niezwykle czasochłonnym przeglądaniu wszystkich kategorii i podkategorii.

W tym roku zdecydowałam się podzielid swoją pracą z czytelnikami mojego bloga http://hatalska.com,

po raz pierwszy w formie prezentacji. Wierzę, że przegląd najlepszych niestandardowych kampanii

okaże się dla branży inspirujący i w kolejnych latach polskie agencje będą triumfowad w tej kategorii

w Cannes :).

Natalia Hatalska

Outdoor Lions

Category: Stunts & Live AdvertisingTitle: DECODE JAY-Z WITH BING

Advertiser/Client: BING/JAY-ZProduct/Service: DECODE JAY-Z WITH BING

Advertising Agency: DROGA5 New York, USA

Nagroda: GRAND PRIX

Type of Entry: AmbientCategory: Special Build

Title: OPERATION CHRISTMASAdvertiser/Client: MINISTERIO DE DEFENSA NACIONAL

Product/Service: GUERRILLA DEMOBILIZATION CAMPAIGNAdvertising Agency: LOWE-SSP3 Bogotá, COLOMBIA

Nagroda: ZŁOTO

Type of Entry: AmbientCategory: Special Build

Title: SEAFOOD AQUARIUMAdvertiser/Client: LG ELECTRONICS

Product/Service: SOLAR DOME MICROWAVEAdvertising Agency: Y&R THAILAND Bangkok, THAILAND

Nagroda: ZŁOTO

Type of Entry: AmbientCategory: Special Build

Title: THE HONEST STOREAdvertiser/Client: HONEST TEA

Product/Service: ICED TEAAdvertising Agency: SS+K New York, USA

Nagroda: ZŁOTO

Type of Entry: AmbientCategory: Digital Outdoor

Title: VIRTUAL STOREAdvertiser/Client: TESCO

Product/Service: HOMEPLUSAdvertising Agency: CHEIL WORLDWIDE Seoul, KOREA

Nagroda: ZŁOTO

Type of Entry: AmbientCategory: Bars, Restaurants & Stores, etc.

Title: SUSHI TRAINAdvertiser/Client: JAPAN EARTHQUAKE APPEAL

Product/Service: DONATION APPEALAdvertising Agency: JWT SYDNEY Sydney, AUSTRALIA

Nagroda: SREBRO

Type of Entry: AmbientCategory: Small Scale Special Solutions

Title: AXN TV BOXESAdvertiser/Client: SONY PICTURE RELEASING OF BRASIL

Product/Service: TV CHANNELAdvertising Agency: PUBLICIS BRASIL Sao Paulo, BRAZIL

Nagroda: SREBRO

Type of Entry: AmbientCategory: Special Build

Title: MUD-FLOWAdvertiser/Client: JARINGAN ADVOKASI TAMBANG (JATAM)

Product/Service: ANNIVERSARY OF MUD-FLOW DISASTERAdvertising Agency: PUBLICIS INDONESIA Jakarta, INDONESIA

Nagroda: SREBRO

Type of Entry: AmbientCategory: Special Build

Title: GEGENPOLAdvertiser/Client: FC ST. PAULI

Product/Service: FOOTBALL CLUBAdvertising Agency: INTERPOL+- Berlin, GERMANY

Nagroda: SREBRO

Type of Entry: AmbientCategory: Stunts & Live Advertising

Title: ONLINE SCAMS TAKEN OFFLINEAdvertiser/Client: MICROSOFT

Product/Service: INTERNET EXPLORER 8Advertising Agency: CRISPIN PORTER + BOGUSKY Boulder, USA

Nagroda: SREBRO

Type of Entry: AmbientCategory: Stunts & Live Advertising

Title: CANAL BIKEAdvertiser/Client: GO FAST!

Product/Service: ENERGY DRINKAdvertising Agency: Y&R NOT JUST FILM Amsterdam, THE NETHERLANDS

Nagroda: SREBRO

Type of Entry: AmbientCategory: Stunts & Live Advertising

Title: SURPRISE CATWALKAdvertiser/Client: FRETEX

Product/Service: SALAVATION ARMY SECOND HAND SHOPAdvertising Agency: KITCHEN LEO BURNETT Oslo, NORWAY

Nagroda: SREBRO

Type of Entry: AmbientCategory: Stunts & Live Advertising

Title: SHARE WITH THOSE WHO NEED...Advertiser/Client: ASSOCIAÇÃO EDUCACIONAL E ASSISTENCIAL CASA DO ZEZINHO

Product/Service: CHILDREN'S CHARITYAdvertising Agency: ALMAPBBDO São Paulo, BRAZIL

Nagroda: SREBRO

Type of Entry: AmbientCategory: Stunts & Live Advertising

Title: SANTA’S FORGOTTEN LETTERSAdvertiser/Client: COCA-COLA

Product/Service: CHRISTMAS MESSAGEAdvertising Agency: OGILVY BRASIL São Paulo, BRAZIL

Nagroda: SREBRO

Type of Entry: AmbientCategory: Digital Outdoor

Title: TRANSPARENT WALLSAdvertiser/Client: DAIMLER

Product/Service: CAR SAFETY SYSTEMAdvertising Agency: JUNG von MATT Hamburg, GERMANY

Nagroda: SREBRO

Type of Entry: AmbientCategory: Digital Outdoor

Title: ANDES FRIEND RECOVERYAdvertiser/Client: ANHEUSER-BUSCH INBEV

Product/Service: BEERAdvertising Agency: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA

Nagroda: SREBRO

Type of Entry: AmbientCategory: Bars, Restaurants & Stores, etc.

Title: THE BICYCLE CAPAdvertiser/Client: PESETA

Product/Service: BICYCLE ACCESSORIESAdvertising Agency: LEO BURNETT IBERIA Madrid, SPAIN A

Nagroda: BRĄZ

Type of Entry: AmbientCategory: Bars, Restaurants & Stores, etc.

Title: TANG ZHENGDONGAdvertiser/Client: ANTA SPORTS PRODUCT

Product/Service: SPORTSWEARAdvertising Agency: JWT SHANGHAI, CHINA

Nagroda: BRĄZ

Type of Entry: AmbientCategory: Small Scale Special Solutions

Title: THE ONE REAL PIGGY BANKAdvertiser/Client: HEBARAProduct/Service: LOTTERY

Advertising Agency: ARTPLAN Rio de Janeiro, BRAZIL

Nagroda: BRĄZ

Type of Entry: AmbientCategory: Small Scale Special Solutions

Title: MINT PARKING TICKETAdvertiser/Client: WRIGLEY

Product/Service: EXTRA PROFESSIONAL POLAR-FRISCHAdvertising Agency: BBDO PROXIMITY Düsseldorf, GERMANY

Nagroda: BRĄZ

Type of Entry: AmbientCategory: Small Scale Special Solutions

Title: UNCONSCIOUS RUNNERSAdvertiser/Client: NIKE

Product/Service: SPORTSWEAR/NIKE RUNNINGAdvertising Agency: SANTA MARTA PUBLICIDAD Barcelona, SPAIN

Nagroda: BRĄZ

Type of Entry: AmbientCategory: Small Scale Special Solutions

Title: TRACKTAPEAdvertiser/Client: MATTEL MÉXICO

Product/Service: HOT WHEELSAdvertising Agency: OGILVY MEXICO, MEXICO

Nagroda: BRĄZ

Type of Entry: AmbientCategory: Special Build

Title: BIT.CODEAdvertiser/Client: SAP

Product/Service: BUSINESS SOFTWAREAdvertising Agency: OGILVY FRANKFURT, GERMANY

Nagroda: BRĄZ

Type of Entry: AmbientCategory: Special Build

Title: BILLBOARD POWERED BY ORANGESAdvertiser/Client: PEPSICO

Product/Service: TROPICANAAdvertising Agency: DDB PARIS, FRANCE

Nagroda: BRĄZ

Type of Entry: AmbientCategory: Special Build

Title: VENDING MACHINEAdvertiser/Client: WORLD KITCHEN

Product/Service: CORELLE DINNERWAREAdvertising Agency: GREY GROUP CHINA Beijing, CHINA

Nagroda: BRĄZ

Type of Entry: AmbientCategory: Special Build

Title: BIG ALICEAdvertiser/Client: WALT DISNEY STUDIOS MOTION PICTURES, ITALIA

Product/Service: ALICE IN WONDERLAND 3D MOVIEAdvertising Agency: AUGE HEADQUARTER Milan, ITALY

Nagroda: BRĄZ

Type of Entry: AmbientCategory: Stunts & Live Advertising

Title: PEACE SHADOW PROJECTAdvertiser/Client: HIROSHIMA PEACE MEMORIAL MUSEUM

Product/Service: NUCLEAR WEAPONS AWARENESSAdvertising Agency: HAKUHODO Tokyo, JAPAN

Nagroda: BRĄZ

Type of Entry: AmbientCategory: Stunts & Live Advertising

Title: SAVE THE BEACH HOTELAdvertiser/Client: GMODELO EUROPA

Product/Service: CORONA BEERAdvertising Agency: JWT Madrid, SPAIN

Nagroda: BRĄZ

Type of Entry: AmbientCategory: Stunts & Live Advertising

Title: FOOTPRINTSAdvertiser/Client: UNIVERSAL STUDIOS HOLLYWOOD

Product/Service: KING KONG 360 3D RIDEAdvertising Agency: DAVIDANDGOLIATH El Segundo, USA

Nagroda: BRĄZ

Type of Entry: AmbientCategory: Stunts & Live Advertising

Title: BIG NOSESAdvertiser/Client: BGH

Product/Service: AIR CONDITIONERSAdvertising Agency: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA

Nagroda: BRĄZ

Type of Entry: AmbientCategory: Stunts & Live Advertising

Title: THE SPEED CAMERA LOTTERYAdvertiser/Client: VOLKSWAGEN

Product/Service: BLUEMOTION TECHNOLOGIESAdvertising Agency: DDB STOCKHOLM, SWEDEN

Nagroda: BRĄZ

Type of Entry: AmbientCategory: Stunts & Live Advertising

Title: THE FILM ROOMAdvertiser/Client: NIKE

Product/Service: APPARELAdvertising Agency: R/GA New York, USA

Nagroda: BRĄZ

Type of Entry: AmbientCategory: Transit

Title: LITTLE ACCIDENTAdvertiser/Client: ALLSECUR

Product/Service: CAR INSURANCEAdvertising Agency: OGILVY AMSTERDAM, THE NETHERLANDS

Nagroda: BRĄZ

Type of Entry: AmbientCategory: Digital Outdoor

Title: THE WORLD'S BIGGEST HUGAdvertiser/Client: CONSELHO NACIONAL DO SESI

Product/Service: TRUE AFFECTION CAMPAIGNAdvertising Agency: MONUMENTA Brasília, BRAZIL

2nd Advertising Agency: AGNELO PACHECO COMUNICACAO Brasilia, BRAZIL

Nagroda: BRĄZ

Type of Entry: AmbientCategory: Digital Outdoor

Title: 12 SECOND STRIPAdvertiser/Client: RENAULT

Product/Service: WIND ROADSTERAdvertising Agency: PUBLICIS LONDON, UNITED KINGDOM

Nagroda: BRĄZ

Type of Entry: AmbientCategory: Digital Outdoor

Title: ANGEL AMBUSHAdvertiser/Client: UNILEVER

Product/Service: LYNX EXCITEAdvertising Agency: MINDSHARE London, UNITED KINGDOM

2nd Advertising Agency: GRAND VISUAL London, UNITED KINGDOM3rd Advertising Agency: MIND'S EYE MEDIA London, UNITED KINGDOM

Nagroda: BRĄZ

Type of Entry: AmbientCategory: Digital Outdoor

Title: LOTUS T5Advertiser/Client: IBM

Product/Service: LOTUSLIVEAdvertising Agency: OGILVYONE WORLDWIDE London, UNITED KINGDOM

Nagroda: BRĄZ