Capabilities doc

CRAFTCRAFT MARKET ING 112 West 20th Street, NY NY 10011 craftmktg.com

TABLE OF CONTENTS

W H Y U S Who We Are

Why Craft Marketing

Our Work

Case Studies

Catalog Design

Website Design

H O W W E W O R K Overall Approach

Compensation Models

O U R T E A M The Network

The Team

01

CRAFT MARKET ING 112 West 20th Street, NY NY 10011 craftmktg.com

WHO WE ARE

A communications agency handcrafted for the home furnishings industry, we created Craft with 3 goals in mind:

provide the business-to-business home furnishings industry access to an

advertising agency that had a deep understanding of their industry and its dynamics.

offer world-class strategic planning, brand and channel development.

develop and deliver top-notch creative within the budget restrictions

commonly found in this industry.

As part of the Agency 212 network of companies, we’ve done just that.

CLIENT LIST

02


A&B Home

Alexa’s Angels

Ancient Mosaics

Arin International

Arte Italica

Arthur Lauer

Artisan House

Caffco

CBK

Classic Home

Emissary

Illumination Station

Immortalis Botanical

Lazy Susan

Minka

Moe’s Home Collection

Napa Home & Garden

Panama Jack

Paragon

Phillips Collection

Profile Home

Red Dog Furniture Company

Regina Andrews

Remington Lamp

Seattle Pacific Market Center

Texture Home Décor

Thompson & Elm

Urban Oasis

Vertex

Wide-Lite

03


WHY CRAFT?

C R E AT E . It's what you do best. And it's what we've just done. Craft was built by people with deep experi-

ence in the industry, who are dedicated to helping companies in the gift, home décor and furniture

markets stand out in a commodity-driven world.

R E S U LT S . Without them, we're about as worthless as a pile of wood shavings. Which is why we

concentrate on delivering the highest-quality strategic marketing and creative services, including catalog

design, in the most cost-effective manner. The bottom line is this: we give you world-class creative without

hurting your bottom line.

A G I L I T Y . We think big, but we're also nimble. By focusing on the home furnishing industries,

we deliver a level of expertise no one else can touch. And as part of the Agency 212 network of companies,

some of the industry's best creative talent and resources are right down the hall.

F O C U S . Like you, we're specialists. We know your reps, we know your customers, we know your trade

shows. But even better, we know how to apply traditional brand strategy, advertising, catalog design and pro-

duction, PR and interactive solutions to your product category unlike any general agency can.

T E N A C I T Y. You'll find it at Craft. We never give up or allow challenges (budgetary or otherwise) to

stand in the way of creating world-class communications. Our staff is wholly dedicated to growing your bottom

line. In fact, we're so committed to building your business, you'll come to think of us as your in-house

marketing department.

OUR WORKCASE STUDIES

CATALOG DESIGN

WEBSITE DESIGN

04



CASE STUDIES

CRAFT MARKET ING

Known for their beautiful home furnishings set at a reasonable price, Moe’s Home Collection was ready to grow

their established retail positioning into a wholesale enterprise.

CHALLENGEThrough their consolidation center in China, Moe’s was poised to offer retailers a savings of up to 40% off wholesale price through

purchasing a container. While not the only company to offer a container deal, Moe’s was the first to heavily promote this benefit.

SOLUT IONCraft Marketing developed a communications initiative to highlight both benefits of style and value:

“Hiring Craft was like hiring a marketing department of 60 people! I pick up the phone, tell them what I need and they

deliver. We attribute a lot of our recent success to their marketing savvy and creativity. Moe’s Home Collection has

become much more recognizable in the marketplace and we owe a great contribution to Craft.”

Sara Samieian Moe’s Home Collection

CASE STUDIES MOE’S HOME COLLECTION

No shelter should go without a little beauty. - Moe

On life’s journey, virtuous deeds are a shelter - Buddha

� Trade advertising to continually build brand awareness.

� Trade show advertising and promotions: direct mail, e-mail blasts, signage, and on-site promotions to drive traffic to Moe’s showrooms across the country.

� Binder, formatted with products in silhouette photography to provide reps with a simple sales tool that can be easily updated.

� Bound catalog, using a combination of environmental and silhouette photography for existing accounts and as a prospecting tool.

� B2B website, built with full e-commerce capabilities and real-time inventory information, software permits retailers to create containers online, purchase, and pack immediately.

Profit from our wisdom, literally. With Moe's Californiawarehouse and freight cap program, re-orders are quick andeasy. Of course we still offer our exclusive mixed container program for independent retailers, but any order madefrom our California warehouse will also get you specialdiscounted pricing. If all of this doesn't bring you inner peace,perhaps our new collection of furniture SKUs will help youbecome one with your customers.

Two locations in High PointShowplace IHFC#2340 2nd Floor Pavilions 3-P322

1 800 967 9942 www.moeshomecollection.com

No shelter should go without a little beauty. - Moe

On life’s journey, virtuous deeds are a shelter - Buddha

every piece a conversation

“I don't eat citrus.”

“No, i was referring tomy new sculptures.”

“Now you're comparingapples to oranges.”

"How do you like my apples?"

“Don't you mean,‘how do you likethem apples?’”

p h i l l i p s c o l l e c t i o n


CASE STUDIES THE PHILLIPS COLLECTION

One of the leading designers and manufacturers of contemporary home accessories, The Phillips Collection

has enjoyed rapid growth among specialty home furnishing stores and interior designers. Very much like

collectible art, The Phillips Collection creates inspiring décor, open to varying interpretations.

CHALLENGEWhile buyers at trade shows recognized the value of carrying The Phillips Collection, Phillips needed to extend the dynamism of the brandbeyond the trade show arena to a broader audience: designers and retailers. The task at hand was to revitalize the brand’s corporateidentity and create a corporate tagline that clearly communicates the uniqueness and artistic qualities of Phillips.

SOLUT IONCraft translated all the points of difference and strengths of The Phillips Collection into a new brand. This visibly much bolder logoand overall look carry into all of Craft’s deliverables for a coherent communications platform:

“From the start, the team at Craft quickly understood my needs and was able to take my marketing and advertising efforts

to the next level- something we couldn’t do internally. They brought a new perspective and were able to completely

revitalize our communications and articulate our unique position in the home décor market.”

Mark Phillips The Phillips Collection

� Print advertising in home furnishings trade publications.

� New, fully-functional website: Entire product catalog updated in real time. Includes rep section for the sales force to track sales, check inventory, and stay updated on promotions.

� Trade show advertising: Direct mail, e-mail blasts, packaging, hangtags, and on-site signage for trade show site and surrounding venues such as restaurants and the airport at High Point, NC.

� Full-line binder and catalog for use as a sales tool, introducing new products, prospecting, and so on.

“I really like that piece.”

“The museum?”

“Wait... you take it with you?”

“Thanks.It's the first one by

artist Yuri Zatarain that goes outdoors.”

“Come on.Where would I take a statue?”

C202

2325 e. kivett drive, high point, nc 27260 • tel: 336.882.7400 • fax: 336-232-9339 • www.phillipscollection.com

MEET

YU

RIZATA

RA

INTO

DAY!


CASE STUDIES JEFFAN INTERNATIONAL

Strongly recognized for its Indonesian-inspired designs, Jeffan International celebrates beautiful aesthetics across

multiple product categories, including accent furniture, lighting, and home décor accessories.

CHALLENGEJeffan was in pursuit of a new brand identity to counterpart its exquisite exotic contemporary line, appropriate sales collateral, and acommunications plan to ensure market outreach and realize their new business potential.

SOLUT IONCraft defined the brand’s value proposition and provided Jeffan with an ownable, updated positioning. The new brand feel is presentin all facets of the company:

“We are a small company with big aspirations, yet Craft treated our account with the same dedication, creativity, and professionalism

they give to their biggest clients. We found them to be very knowledgeable and responsive to our needs. We look forward to

working together for a long time.”

Caroline ShibataJeffan International

� Logo design

� New, ownable tagline

� Color palette

� Paper system

� Ad design

� Catalog design

� Trade show exhibit enhancements

� Web design


CASE STUDIES CLASSIC HOME

Classic Home offers home furnishings of traditional craftsmanship, using unique handmade designs of solid

wood and quality metals from the Far East. Meticulously crafted and built by hand, each piece is as original as it

is long-lasting. Unique imperfections coupled with high quality and design throughout their wide array of product

offerings ensure Classic Home is a true original in anyone’s home.

CHALLENGEA growing company, Classic Home approached Craft aiming to expand its customer base with a method that was twofold:(1) Broaden appeal beyond specialty retailers to include interior designers and furniture retailers, and (2) Grow the customer base inthe Midwest and East Coast through an improved shipping program.

SOLUT IONA new advertising campaign emphasized Classic Home’s broad product offering with the message that more than just goods,Classic Home is able to help retailers, designers, and consumers support their identity with unique products that match their lifestyle.Campaign touchpoints included:

“Craft has helped our brand, Classic Home, grow into a significant line of home furnishings. Their expertise in market

positioning and advertising has had a huge positive impact on our bottom line. Craft helped us separate from our

competitors by launching an extremely successful consumer ad campaign. Their service is top notch and I genuinely

look forward to working with the team on each new project. ”

Thomas Andonian Classic Home

� Trade ads in shelter publications and trade magazines in home furnishings.

� Detailed inserts to promote product collections’ new shipping programs, and how to purchase.

� Trade show tactics to help drive traffic into Classic Home’s new Las Vegas showroom.

classic roamexpect an original

Visit us at High Point, Suites at Market Square, Showroom # G1128 Call or visit our website to order our new catalog • 323-264-4872 classichomefurnishings.com

Kick off your shoes and let your feet settle into pure bliss. Each of our

Classic Home rugs is born from the beauty and riches of exotic locales

across the globe, borrowing colors, textures and designs that turn any

room into a space to roam free. And of course, our Classic Home rugs live

in perfect harmony with our other handcrafted, rustic and elegant furnishings,

so your entire home can bring you ultimate peace.

expect an original

At Classic Home, we understand your customers have great expectations. That’s why, from delicate

carvings to intricate weaves, our expertly trained craftsmen and artisans bring elegance and style

to every Classic Home product.eleganceexpect

Call or visit our website • 323.264.7017 • classichomefurnishings.comOr visit our showrooms in Los Angeles, Las Vegas and High Point

High Point Suites at Market Square G-1128, High Point, NC 27260 • Ph: 336.885.9903 Open During Market

Los Angeles Classic Home, 5548 Lindbergh LaneBell, CA 90038 • Ph: 323.264.7017Open Daily

Las Vegas World Market Center, Showroom A642495 S. Grand Central Pkwy, Las Vegas, NV 89106Ph: 702.382.8345Open Daily

RUGS • FURNITURE • ACCENTS

All images and designs Classic Home 2008©

Las Vegas

World Market Preview

July 2007expect an original


CASE STUDIES THOMPSON & ELM

Caffco International recognized an opportunity in the marketplace to launch an outdoor furniture and accessories

collection as a one-stop package for consumers looking for soup-to-nuts design solutions.

CHALLENGEThey came to Craft to start a new brand from scratch.

SOLUT IONSThe approach to developing Thompson & Elm spans before the creative process and includes the following:

“The entire staff at Craft are experts in their field. They are keenly aware of what is going on in the marketplace and regularly

evaluate and communicate this with us. Their staff quickly developed a focused marketing program for Thompson & Elm

that continues to be extremely successful. Best of all, you cannot find a group of people who are more responsive to our

needs and easier to communicate with on a daily basis."

Betsy Spivey Thompson & Elm

� 18-month launch plan, taking into consideration product development, warehousing concerns, sales force issues, projected sales, competitive landscape, and possible socieconomic factors that might come into play.

� Brand name, one that resonates with consumers and retailers and evokes the spirit of the American dream.

� Entire look and feel of the brand, from logo to catalog design.

� In-store branding including displays, brochures, hangtags, etc.

� Showroom design.

� Internal communications, including internal presentation to assist sales and marketing teams reach their goals.

� Marketing mix of fractional ad campaign in trade publications, direct mail, and trade show communications.

© 2007 Thompson & Elm

P.O. Box 3508 , Montgomery, AL 36109-0508 / phone 877 243-7888 / fax 334 272-0299 / thompsonandelm.com

�

TOTAL DESIGN SOLUTIONS

Before now, nobody brought all the necessary outdoor design elements together. Homeowners who want to

improve their exterior spaces are unclear about what and where to buy the products they need. All of this adds

up to a pretty good sweet spot for the independent retailer looking for a unique solution. That’s where we

come in. Contact Thompson & Elm today and find out how we can turn your independent

business into the right answer for your customers.

�

andplusdivided by

4 ofthese

Formerly Euracast

S E E U S I N C H I C A G O AT t h e C A S U A L F U R N I T U R E S h o w, S E P T. 1 7 - 2 1 2 0 0 7 B O O T H 7 - 7 0 9 4


CASE STUDIES A&B HOME

A&B Hongda transitioned their product selections from giftable items to home décor and wanted to reach a

much larger audience made up of independent home décor stores in the U.S. Their goal was to elevate their profile

from a commodities gift company to one that offered a wide selection of ever-evolving home décor products at

prices that independent retailers can afford.

CHALLENGEA&B Hongda needed a fresh, new platform that successfully established the new division as a known brand that stands for bothvalue and quality.

SOLUT IONSCraft first revitalized the brand by addressing the name and then developed copy points that easily communicated the company'sunique selling proposition. Once defined, Craft helped A&B develop a channel strategy and created a marketing program to growtheir business. Tactics included:

“Craft did a fantastic job when we asked for a branding transformation. They understand not only what our goals are,

but also what the market is looking for. The outcome is more than what we've expected.”

Ellen YangA&B Home

� Brand positioning

� Corporate ID

� Trade advertising campaign

� Direct mail

� Catalog and binder design

� Digital marketing

� Web design

� Trade show marketing

&

2007 catalog

You can’t spell Dependable without A & B.

Say hello to the always trustworthy A&B Home. We stock over 5,000

unique and quality decorative home décor and floral products in

200,000 square feet of warehouse space, so you can rest easy that

your fill rate will be high and your shipping will be on time, all the

time. But we don't stop at mere stock. We make sure your customers

are always interested in buying by creating 1,500 exclusive and

affordable new items every six months. Because when it comes to

supplying your business with products that turn a profit, you want a

vendor you can rely on. You want A&B Home.

ABDepend le

9520 Santa Anita Avenue / Rancho Cucamonga, CA 91730 / tel 909.758.5366 888.868.1808 / fax 909.758.5377 / www.abhongdagroup.com

S H OW RO O M S I N AT L A N TA , B O S TO N, C H I C AG O, DA L L A S, D E N V E R , K A N S A S C I T Y, L A S V E G A S, M I N N E A P O L I S , A N D S E AT T L E

You can’t spell Profitable without A & B.

Meet A&B Home, and you'll be met with certain success. We stock

over 5,000 unique and quality decorative home décor and floral

products in 200,000 square feet of warehouse space, so you can rest

easy that your fill rate will be high and your shipping will be on time,

all the time. But we don't stop at mere stock. We make sure your

customers are always interested in buying by creating 1,500 exclusive

and affordable new items every six months. Because when it comes to

supplying your business with products that turn a profit, you want a

vendor you can rely on. You want A&B Home.



You can’t spell Remarkable without A & B.

Product, product, product! Without continually updated, remarkable

products at good prices, how can any retailer blossom? At A&B

Home, westock over 5,000 unique and quality decorative home décor

and floralitems in 200,000 square feet of warehouse space, so you

can rest easythat your fill rate will be high and your shipping will be

on time,all the time. But we don't stop at mere stock. We make sure

yourcustomers are always interested in buying by creating 1,500

exclusiveand affordable new items every six months. Because when

it comes tosupplying your business with truly remarkable results,

you want A&B Home.



ABRemark le

Brand New Show Room in Atlanta AmericasMart, Gift Mart Building 2, 1201-1205


CASE STUDIES NAPA HOME & GARDEN

Napa Home & Garden approached Craft seeking a brand revitalization. With an actively updated product line,

Napa needed an equally fresh brand to resonate with the growing taste level and sophistication amongst

consumers and the design of their outdoor living space.

CHALLENGEAs consumers increasingly place as much importance on their outdoor spaces as they do indoor, Napa Home & Garden should bepoised as a brand whose products bring the inside out and the outside in.

SOLUT IONSCraft created a new brand feel that embraced the inherent tone of Napa's rural elegance and would appeal to the growing segmentof young homeowners. Messaging was particularly important at the point of sale, drawing consumers in with new packaging plusimproved displays and in-store demonstrations to help them make the right product selections. Relaunch of the brand wasaccomplished through:

“Craft’s ad campaign featuring KC on the cover with a magazine format has been a massive success. The concept itself

was original and brilliant and the execution was outstanding. It achieved two important objectives for Napa. First, it was so

different in approach and rich in appearance that everyone in the industry not only saw the ad, they remembered it. Our

name recognition has skyrocketed. Secondly, the ad effectively portrayed Napa as representing a superior level of taste

and style. It is exactly the kind of branding for Napa we are striving for. Congratulations and thanks for a job very well done.”

Jerry CunninghamNapa Home & Garden

� Brand positioning


� Media buying

� Catalog design

To find a rep in your area or to request a catalog call 888.893.2323 or visit napahomeandgarden.comAtlanta • Dallas • Denver • High Point • Las Vegas • Los Angeles • New York • SeattleAtlanta • Dallas • Denver • High Point • Las Vegas • Los Angeles • New York • Seattle

To find a rep in your area or to request a catalog call 888.893.2323 or visit napahomeandgarden.com

NAPAWIN

TER2

008

HOME GARDEN&OUTSIDE-IN / INSIDE-OUT

REAL MOSS, LOW COST!Napa introduces rustic and antique moss pots.REAL MOSS, LOW COST!Napa introduces rustic and antique moss pots.

A BIG HIT FOR BIG SELLERSAsk about our highly successful Guy Wolff PremiumDealer Program.

A BIG HIT FOR BIG SELLERSAsk about our highly successful Guy Wolff PremiumDealer Program.

TAYLOR MASTERS FAUX BOIS ONCE AGAINAll new Richard Taylor creations spruce up our line.

TAYLOR MASTERS FAUX BOIS ONCE AGAINAll new Richard Taylor creations spruce up our line.

NAPA'S NEWEST PALLET CREATIONSStoneware and terra cotta in great glazesand shapes!

NAPA'S NEWEST PALLET CREATIONSStoneware and terra cotta in great glazesand shapes!

3270 Summit Ridge Parkway, Sui te 240 Duluth, GA 30096-1617

Tel: 888.893.2323 • Fax: 770.255.2525 • napahomeandgarden.com

NAPA HOME&GARDENINSIDE OUT.

3270 Summi t R idge Parkway, Su i te 240 Du lu th , GA 30096 -1617NAPA HOME&GARDEN

INSIDE OUT.

NAPA HOME&GARDENINSIDE OUT.

NAPASUM

MER

200

7


Atlanta • Chicago • Dallas • Denver • High Point • Los Angeles • New York • SeattleTo find a rep in your area or to request a catalog call 888.893.2323 or visit napahomeandgarden.com

Atlanta • Chicago • Dallas • Denver • High Point • Los Angeles • New York • SeattleTo find a rep in your area or to request a catalog call 888.893.2323 or visit napahomeandgarden.com

RELAX BY THE BAYPatio furniture gets a great view with KC'sBiscayne Bay line of outdoor furniture.

GO CONTINENTALOur French and Italian style ceramics are a fraction of the cost of the originals.

ADD A LITTLE CALYPSO TO YOUR MANGOCheck out KC's widest selection of wood products yet, featuring thenatural finished Mango line and the Calypso hardwood collection.

RELAX BY THE BAYPatio furniture gets a great view with KC'sBiscayne Bay line of outdoor furniture.

GO CONTINENTALOur French and Italian style ceramics are a fraction of the cost of the originals.

ADD A LITTLE CALYPSO TO YOUR MANGOCheck out KC's widest selection of wood products yet, featuring thenatural finished Mango line and the Calypso hardwood collection.

Wood Traditions was on a successful run, having developed a greater product offering and grown both manufacturing

resources and distribution channels. They were able to compete in price and high quality to such a degree that

they far outgrew their brand name. They had reached a point where they were to the furniture industry what Target is

to mass retailers.

CHALLENGECraft needed to refresh the Wood Traditions brand and reposition it with a brand personality that would attract buyers in a memorable and ownable way.

SOLUT IONSCraft created the brand Red Dog Furniture to give the company a fresh identity which would project a sense of cool and pay off thecompany's relevant offerings. The brand relaunch was comprised of:

"Craft Marketing has helped our company stand out in a crowded field of importers. They listened to us before they

began the creative process. Then, we listened to them. They are the marketing experts for our industry. Their service is

professional, comprehensive and highly effective. We are doggone happy to be partnered with them."

Jeff WinansRed Dog Furniture Company

RD_HangTags.pdf 7/20/07 2:28:54 PM


CASE STUDIES RED DOG FURNITURE COMPANY

� Logo

� Corporate ID


� Showroom graphics

� Drive to show initiatives

� Targeted 3-D direct mailer

� Flash E-catalog

� Binder and catalog

WON T BITE YOUR WALLE

Founders Blvd El Paso TX Tel Fax RedDogFurnitureCompany com

He s big, red, stands on all fours and won t bite customers where it hurts. This dog has plenty of new tricks to show you at the Las Vegas Market… from nightstands to dressers to

being in the dog house doesn t always mean you re in trouble

WORLD MARKET CENTER B-1105

THIS DOG HAS PLENTY OF NEW TRICKS TO SHOW.

_FullPageSpreadAd_3.indd 1 1


CASE STUDIES PARAGON PICTURE GALLERY

Paragon Picture Gallery is a leading seller of framed wall décor and owns the largest image library in the industry.

To support their competitive position and ongoing enhancements, Paragon wanted to differentiate their brand

and build name recognition.

CHALLENGECraft needed to leverage Paragon's strengths to communicate a superior brand. A solid capable brand, Paragon was in position toelevate its marketing activity to connect with retailers and communicate its fit with a younger audience. Paragon also acquired theCandice Olson license and asked Craft to create communication materials in line with the Candice brand signatures.

SOLUT IONSCraft created the following to update the brand:

"Craft's design work has been fabulous. They have worked with us to meet tight deadlines, without sacrificing quality.

They are a pleasure to work with."

Leslie BondsParagon Picture Gallery

� Print advertising

� Brochure for the Candice Olson line

� Catalog layout design

� Media consulting

Paragon

A symphony of wall art thatalways gets a standing ovation

Where there’s a wall, there’s a way.With more than 2700 pieces to choosefrom, we can make any wall sing.And with our exceptional fill rate andgreat customer service, you'll never miss asale - which should be music to your ears.

by

Where there’s a wall, there’s a way.Paragon


CASE STUDIES IMMORTALIS BOTANICALS

CG Botanicals offers a unique product line of mid- to high-end permanent floral arrangements. So striking in elegance

and style, they are more commonly referenced as floral sculptures, with lifelike water and distinct vases.

CHALLENGECG Botanicals needed a new brand name and marketing plan to better reach its target of furniture retailers, interior designers, andspecialty stores selling home furnishings. The client wanted to communicate their brand as a maker of art that is both detailed inhigh taste and has applications for everyday use.

SOLUT IONSCraft created a new brand name for this client, synonymous with its proposition: Immortalis Botanicals. We then created a marketingplan to bring the revitalized brand to its greater, targeted audience. Altogether, the brand revitalization was comprised of:

“I came to Craft with quite a challenge to give my company the branding that would express the uniqueness and high-design aspects of

our product and a marketing plan that would drive the buyers to us. The team did both beyond my expectations! Everything from the name,

to the logo, to the catalog, to the website, to the marketing and advertising plan was completely on target. And, now, with the launch

of Immortalis Botanicals behind us, I can say that the results prove their work was a huge success!”

Laurie BurkeImmortalis Botanicals

� Logo and tagline

� Corporate ID

� Catalog design

� Website

� Advertising campaign

� Photography and production services

� Marketing plan focused around Atlanta gift show

� New partnership to garner public relations initiatives

[tulipia agemeansnothingtoum]

41 Lakeside Drive, Farmvi l le, VA 23901 | 434-391-9960 | Fax: 434-391-9961

www.immortal isbotanicals.com

N A P P D E A D Y S H O W R O O M , B L D G 2 , # 1 1 0 0


CATALOG DESIGN


CATALOG DESIGN TEXTURE HOME DÉCOR

DESIGNINSPIRE

CAPTIVATE

LIVE

www.texturehomedecor.com

inlaid stonecastContemporary collection of stonecast designs inlaid with a wide variety of natural materials to create textures that suit your taste.

Many of these pieces are accented with solid aluminum.

A NEW CH-07-204Muse of Strength candleholder (accommodates a 3” pillar candle)14.5”HCH36

B NEW CH-07-203Muse of Contentment candleholder (accommodates a 3” pillar candle)10.25”H”CH36

C NEW CH-07-202Muse of Courage candleholder (accommodates a 3” pillar candle)12.5”HCH36

D NEW DC-07-406Siren Jaune statuette30.75”HDC110

E NEW DC-07-404Siren Rouge statuette20”HDC90

F NEW DC-07-405Siren Brun statuette24”HDC100

G NEW CH-07-305-BCabaret candleholder with aluminum accents Large (accommodates a 3“ pillar candle)22.25”HCH80

H NEW CH-07-305-ACabaret candleholder with aluminum accents Small (accommodates a 3“ pillar candle)18.25”HCH65

8 To order: 866.332.6748 Fax: 714.842.6796

D

A

B

C

E

H

G

F


A NEW DC-07-407Anael Angel statuette withaluminum accents14”HDC90

B NEW DC-07-408Jophiel Angel statuette with aluminum accents16.5”HDC95

C DC-07-308Island TurtleWith aluminum accents11”W x 11”LDC58

D NEW DC-07-402-S3Lion Family with aluminum accents8”H, 5.25”H, 4.25”HDC90

E DC-07-801Ringed Couple statue with solidaluminum accents**37”W x 30”HDC225

F NEW DC-07-304Musuko Samurai with aluminumaccents15.5”HDC55

G NEW DC-07-303Hibachi Samurai with aluminumaccents14.75”HDC55

inlaid stonecast

14 To order: 866.332.6748 Fax: 714.842.6796

A

B

F

G

D

E

C


Texture's Studio Tile line is a elegant collection of wall décor that continues to be a classic seller. Currently we stock 50 popular styles. Alltiles measure 6"L x 1"W x 8"H WD14studio tiles

WD-31-201-B Horse

WD-31-206-CCrown key WD-31-204-A Rose WD-31-205-C Castle WD-31-206-F

Half noteWD-31-201-A Spade

WD-31-205-EFleur diamond

WD-31-206-BBlack heart key

WD-31-206-DEighth note

WD-31-201-DEtc etc etc

WD-31-221-FVitruvian man

WD-31-202-CCrackle fleur

WD-31-205-A Bishop

WD-31-205-DMany fleurs

WD-31-201-EClub

WD-31-210-DItalian print

WD-31-203-FPink roses

WD-31-206-ARed diamond

WD-31-202-BMona Lisa

WD-31-220-B Fleur clockWD-31-207-A

Red heart

WD-31-221-D Trumpet WD-31-212-A North WD-31-211-E Love letter WD-31-220-E Clock

WD-31-211-DThe pages

WD-31-220-D

Fleur wallpaper

WD-31-212-D

West

WD-31-212-E

Compass

WD-31-212-C

East

WD-31-207-BTriple heart

WD-31-209-D

Single bee

WD-31-221-E Violin WD-31-221-A

Music sheet

WD-31-212-B South WD-31-221-B Oboe WD-31-214-C London tower

WD-31-214-B

Big Ben

WD-31-220-F

French street

WD-31-208-C

La Bell Epoque

WD-31-221-C

Piano

WD-31-211-F

The diary

WD-31-210-B

Heart key

WD-31-200-B

Romantic angel

WD-31-204-D

Floral scroll

WD-31-201-C Question WD-31-204-F Fleur WD-31-202-DBlack Heart

WD-31-202-EClassic crown

WD-31-205-B Queen

30 To order: 866.332.6748 Fax: 714.842.6796


CATALOG DESIGN EMISSARY

WT white

42 800-848-5997

ILLUMINATION AND LAMPS

1 5 5 4 L P . W T

1 5 5 4 L P L M1 5 5 4 L P . G D

1 5 5 2 L P . W T

1 5 5 2 L P . L M

1 5 5 2 L P . G D

emissaryusa.com 43

1 5 5 5 L P . L M

1 5 5 5 L P . G D

1 5 5 5 L P . W T

1 5 5 2 L Ppure silkcylinder pendant8x16"h, on/off, 15’ AVT-2 cable

1 5 5 4 L Ppure silkcylinder table lampw/metal base8x19”h, hi-low

1 5 5 5 L Ppure silkcube table lampw/metal base10x10x20”h, hi-low

GD gold orange

LM lime

SOWT

44 800-848-5997


1 5 3 9 L Psilk lotus blossom pendant10"h, on/off, 15’ AVT-2 cable

1 5 4 0 L Psilk lotus blossom lamp11.5"h, hi-low

1 5 4 1 L Psilk lotus blossom lamp22"h, hi-low

1 5 4 2 L Psilk lotus blossom floor lamp54"h, hi-low

1 5 7 0 L P . C M

1 5 9 7 L P . Y L

1 5 9 7 L P . W T

1 5 3 9 L P . W T

1 5 4 1 L P . W T1 5 4 0 L P . W T

1 5 4 2 L P . W T

WT white

BB

1 5 7 0 L Ppumpkin lantern19.5"d, on/off, 15’ AVT-2 cable

1 5 9 7 L Pnorth star pendant24x24"h, on/off, 15’ AVT-2 cable

YL yellow

CM cream

WT white

48 800-848-5997


6 1 4 0 N T L P . T 2om 6"d coiled bamboo lamp27"h

T2 B2

6 1 4 2 R D L P . B Som 12"d coiled bamboo lamp30"h, 3-way

T2 BS

6 0 8 0 B K L P . T 2om 6"d bamboo lacquer lamp27"h

TS BS

6 0 8 2 M O L P . T Som 12"d bamboo lacquer lamp30"h

TS BS

6 0 8 2 S G L P . B Som 12"d bamboo lacquer lamp30"h

TS BS

6 1 4 2 R D L P . B S6 1 4 0 N T L P . T 2

6 0 8 2 M O L P . T S 6 0 8 2 S G L P . B S6 0 8 0 B K L P . T 2

RD red clearMO moss

BK blackNT natural clear

SG sun gold

emissaryusa.com 49


CATALOG DESIGN LAZY SUSAN

blushingconfectionWhy the smile? Is it the effervescent

a lamp made of flower petals? Matte

porcelain fantasy fruit that demand a

double take? A whimsical spin on the

classics. Lighthearted, frankly fun and

simply irresistible.

pages 46 - 73

refinedradianceRefined Radiance Classic and current

with a rich, gilded glow, accented by

fresh white and speckles of black.

Clean lines belie a quiet sophistication,

transcending time and place. Look

for rare gold mercury glass, pearlized

finishes and bold metallics. At home

in any urbane setting, anywhere

on the globe.

pages 2 - 19

The best of modern design with echoes of the past. Inspired

mixes of texture and tone, line and form. Focal points infused

with sophistication and spirit. Welcome to the Spring 2008

Collection of decorative accessories from Lazy Susan. Our

three new collections adhere to principles of simplicity and

serenity, achieving a beautiful melding of the ethereal and the

elemental. Each piece inspires contemplation – touch, turn,

step back and admire. Above all, enjoy!

rusticeleganceWonderful, tactile mixes of rough

and refined, round and rectilinear,

weighty and whisper-light. The warm,

quiet color palette seems weathered

by nature. Now envision modern

shapes created in driftwood, stone,

grasses and horn to understand

the comfortable appeal.

pages 20 - 45

3

1

3. Black and White Horn and Resin Wall Art903003-ptn8”d $18.00 Min Qty 2

903005-rng8”d $18.00 Min Qty 21. Black Up-Light with Black Suede Shade

3380086”d x 37”h $85.00 Min Qty 1

4

4. Pearlized Gold Tear Drop Bottle Hand Blown also available in White pg 41 & Pearlized Sea pg 64

37400310”d x 16”h $45.00 Min Qty 1

3740048”d x 21”h $45.00 Min Qty 1

2. Black and White Horn & Resin Round Box9030046.5”d x 3”h $38.00 Min Qty 1

2

3

1. Black and White Horn and Bone Frames9030014” x 6” $14.00 Min Qty 2

9030025” x 7” $16.00 Min Qty 2

2. Black Mirror Lamp with Black Shade4630018”sq x 8”h $85.00 Min Qty 1

3. Pearlized Glass Lamp with White Shade46300311”d x 21.5”h $110.00 Min Qty 1

also available with Black Shade

463002 (not shown)11”d x 21.5”h $110.00 Min Qty 1

4. Black and White Horn and Bone Boxes903011-sm (not shown)4.25”sq x 2.75”h $20.00 Min Qty 2

903010-lg6.25”sq x 3”h $34.00 Min Qty 1

5. Crackled Smoke Hurricane with Mercury Glass Base2870075.25”d x 16”h $16.00 Min Qty 2

blackglamour

1

2

4

5

16 to order call 888.578.7288 www.lazysusanusa.com 17

2008springcatalog

777 third avenue 18th floor

new york new york 10017

toll free 888.578.7288

ph 212.685.0181 fx 212.686.9513

[email protected]

www.lazysusanusa.com


CATALOG DESIGN ANCIENT MOSAIC


CATALOG DESIGN MOE’S HOME COLLECTION

Be one with everything - Buddha

We have everything - Moe

6595 66813273 6283

48 800.967.9942

3267

2324

2322

3268

2323

dining chairs

3266

2322 AUSTIN CHAIR BROWN

18"W x 24"D x 40"HOther colors : 2323 CAPPUCINO2324 MANGO

3266 CONCORD DINING CHAIR BROWN

18"W x 22"D x 40"H SEAT: 19"HOther colors : 3267 WHITE3268 CARMEL3324 DARK BROWN (Not Shown)6720 BLACK VELVET (Not Shown)

6595 ASCONA ARM CHAIR WHITE

25"W x 22"D x 41"HAlso available in:3273 BLACK W/ BLACK STITCH6283 BROWN

6681 ASCONA ARM CHAIR SUEDE

25”W x 22”D x 41”H

A. 2509 HENAN BOX SMALL TEAL pg80 B. 2510 HENAN BOX LARGE TEAL pg80 C. 2511 ZHENZHOU VASE SMALL WHITE pg81 D. 2705 SOUCHONG PLATE SQ. SMALL pg83

E. 2706 SOUCHONG PLATE SQ. MEDIUM pg83 F. 2707 SOUCHONG PLATE SQ. LARGE pg83 G. 6595 ASCONA ARM CHAIR WHITE pg48 H. 3267 CONCORD DINING CHAIR WHITE pg49

A

B

C

G

H

D,E,F

With our thoughts, we make ourworld - BuddhaWith our furniture, we make yourdining room - Moe

4073

4074

beds

3283 NINGBO KING BED BROWN

77"W x 96"LAlso available in:3282 QUEEN 65"W x 84"L (Not Shown)

4073 LEATHER KING HEADBOARD BROWN

87"L x 5"D x 43"H

4074 LEATHER QUEEN HEADBOARD BROWN

67"L x 5"D x 43"H

3283

57www.moeshomecollection.com

56 800.967.9942

On life's journey, virtuous deeds area shelter - BuddhaNo shelter should go without a littlebeauty - Moe

100% bi-cast leather


CATALOG DESIGN NAPA HOME & GARDEN

NAPA2007

Vol

ume

15

KC Brings Her Expertise Indoors!How to Decorate “The Whole Home”

Luscious Line of MangoWood Bowls, Candlesticks, Trays

to sweeten any room!

The Industry’s Largest Collection of Wine Racks Just Got Bigger


KC Brings Her Expertise Indoors!How to Decorate “The Whole Home”

Luscious Line of MangoWood Bowls, Candlesticks, Trays

to sweeten any room!

The Industry’s Largest Collection of Wine Racks Just Got Bigger

10 888-893-2323

A

E

“AS INTERESTING & WHIMSICAL AS THE ISLAND ITSELF”- KC Cunningham

8 888-893-2323 NAPAHOMEANDGARDEN.com 9

A . CANDLESTICK SMALL9805/0011 4” x 12”Incr. of 4

B . CANDLESTICK MEDIUM9806/0013 4.25” x 15”Incr. of 4

C . CANDLESTICK LARGE9807/0016 4.75” x 17”Incr. of 2

D. TEALIGHTS ASSORTMENT OF 39813/00293.5” x 4”, 4” x 5.75”, 6” x 7”Incr. of 2

E . FINIAL MEDIUM9801/0010 3.5” x 8”Incr. of 4

F. FINIAL TALL9800/0013 3.5” x 10.5”Incr. of 4

G . ROUND TRAYS SET OF 39814/0095 12” x 2”, 15” x 1.75”, 17.5” x 1.80”

M A N G O

B

A

C

D

E

F

G

H

L

M

N

H . WOOD TRAYWITH 2 PARTITIONS9815/0020 22.5” x 10.5” x 4”Incr. of 2

J . WOOD TRAYWITH 3 PARTITIONS9816/0017 17” x 5” x 2.5”Incr. of 2

K . WOOD TRAYWITH 9 PARTITIONS9817/0028 14” x 14” x 2”Incr. of 2

L . NARROW TRAY9804/0013 14.25” x 6.25” x 1.5”Incr. of 2

M . SMALL RECTANGULARTRAY WITH EDGE9803/0015 15.25” x 10.25” x 1.5”Incr. of 2

N . RECTANGULARTRAY WITH HANDLES9802/0019 18.5” x 9.5” x 2.5”Incr. of 2

J

K

LUSCIOUS MANGO

A . CARVED PLANTAIN LEAF ON STAND9810/0041 10.5” x 4” x 22.5”

B . CARVED ELM LEAF ON STAND9808/0018 7” x 3” x 15”Incr. of 2

C . CARVED WHITE OAK LEAF ON STAND9809/0040 10.5” x 4” x 22.5”

D . BOWLS SET OF 29799/0175 Small 15” x 7” Large19.5” x 15”

E . SINGLE PHOTO FRAME 4 x 69812/0008 7.5” x 9.5”Incr. of 4

F. WALL MOUNTED TRIPLE PHOTO FRAME Holds three 4 x 6 photos9811/0018 10.5” x 18.5”Incr. of 2

M A N G O

6 888-893-2323 NAPAHOMEANDGARDEN.com 7

B

E

F

C

D

A


CATALOG DESIGN IMMORTALIS BOTANICALS


WEBSITE DESIGN


WEBSITE DESIGN ILLUMINATIONSTATION.COM

Illumination Station needed a fresh website that would reflect their exciting product line.

We created a site that is a one-stop destination for their customers. Customers can create a

custom gallery of lighting and accessories they are interested in and later download them

to their computer or print each item as a full-page PDF. To make it easier for their customers,

all necessary forms are available to be filled out online or can be downloaded to fill out

and submit at a later time.


WEBSITE DESIGN MOESHOMECOLLECTION.COM

Moe’s Home Collection needed a cutting-edge solution to showcase their diverse product

line as well as to incorporate their customizable mixed container program. In order to

achieve this, we created a customized enterprise software that gives their retailers the

ability on their website to build, purchase, and ship from overseas a custom container

module. This software also gives customers the ability to benefit from real-time inventory

when ordering from Moe’s domestic warehouses for smaller and quicker shipments.


WEBSITE DESIGN JEFFAN.COM

This website was part of a complete rebranding effort for Jeffan International. We created a site

with fresh contemporary designs to match the aesthetics of their product line. As Jeffan is a vertically

integrated company with factories overseas, we designed software that detects whether products

are being purchased from warehouse inventory or container buys.


WEBSITE DESIGN PHILLIPSCOLLECTION.COM

This award-winning flash-driven website reflects The Phillips Collection’s

repositioned brand identity and was designed to appeal to both retailers and

designers. Interior designers can create a gallery section to house their custom

projects. The Phillips Collection is comprised of artist-designed pieces, and

this site is the perfect medium to showcase their products’ outstanding design.


WEBSITE DESIGN CAFFCO.COM

Caffco is a large company with a massive collection of original home and

garden offerings. Their challenge was to effectively and efficiently present

all of their products from their numerous catalogs and supplements. We

created a site that allows customers the ability to view and order from all

of Caffco’s catalogs online and download them to their computer.


WEBSITE DESIGN URBANOASIS.COM

For a small home furnishings, accessories, and decorative arts

company who we needed to reach a broader audience, this flash-

driven website was the result. Retailers from across the country

now have access to Urban Oasis and their ever-evolving collections.

Visitors to the site can build a gallery of their favorite pieces and

download a catalog to their desktop for future browsing.


WEBSITE DESIGN TABLEWAREEXCLUSIVES.COM

Tableware Exclusives needed a retail site to effectively showcase their

unique and exclusive products to the general public. This site was built with

consumers in mind and optimized to appear in search engine results. In

addition to their entire product catalog, customers can take advantage of

the Design Your Tabletop section where they can pick a specific item and

let the custom-designed software recommend complementary pieces. It

was still important to make the logon-to-checkout process as efficient as

possible, and that was always the underlying drive when designing this site.


WEBSITE DESIGN WIDELITE.COM

Wide-Lite is a leader in the industrial lighting industry and required a website to

not only display their extensive line of products but also act as a comprehensive

online resource for their customers and sales reps. The site we created offers

an education center, extensive case studies, and the ability to submit an online

lighting layout request for potential custom projects. Users can download product

literature, installation guides, and product drawings for designers. Wide-Lite’s

sales reps can log into the site and take advantage of the resources available to

help customize options for their customers.

HOW WE WORK

PHASE 1 D I S C O V E R Y

Great communication tools are equal parts logic and magic. This is the logic phase. During a day-ong session,

our account team meets with senior management and our counterparts to learn about the history, culture, mission and

unifying idea that drives our clients. We also discuss goals, where the next layer of sales will come from, channels

that have not been explored, etc.

PHASE 2 D E F I N E

Once we have a sense of what’s at the heart of a company’s true appeal, and identify what it really means to its

employees, customers and competitors, we define the position the company will take in the marketplace that they

alone can occupy. This positioning becomes the promise of the brand and the rallying point for all marketing,

new product and distribution activities. During this phase we develop the creative expression, voice and visual

vocabulary that will articulate the defined position.

PHASE 3 E X E C U T E

The “magic” phase. The activity of turning rhetoric into the physical components of the brand. From creating a

comprehensive communication strategy to creating and producing an advertising campaign, identity design

elements, and merchandising materials, Craft provides and distributes the physical applications of the brand.

16


COMPENSATION MODELS

By combining tight, right-skilled teams for each assignment — a consortium of people who understand the

product, the problem, the creative process and the details of production — Craft keeps the client’s concerns top

of mind and executes each custom-crafted project consistently and effectively.

We work on a monthly retainer basis plus out-of-pocket and specific-project deliverable and media costs, and on

specific project-by-project basis.

We decide which approach is best for both parties after going through an initial “Scope and Scale” discussion which

defines the level of marketing activity your organization needs to meet its goals and the level of Craft resources

that have to be committed to the client. We are in the business to help our clients grow and work very hard to

find a compensation structure that is comfortable for both parties and puts as much of your marketing funds to

work as possible.

17


THE NETWORK

Craft is a professional services company with a core structure of partners, creatives and account executives

who ensure continuity and adherence of strategy, tactics, design, and execution to the “big picture.”

Craft bases its “deliverables” operations on the production company business model, where specialists from

our partner companies in the Agency 212 network are assigned to projects for a specific amount of time.

This enables us to deliver the precise talents required for a client — a plan we call “the best of the best,”

which not only yields outstanding contributions to a business, it also means that clients do not pay to main-

tain an inventory of talent that is not otherwise required.

18


THE TEAM

BIOS

M I C H A E L L A M A R T I M A N A G I N G PA R T N E R - P R I N C I P L E

M A R K F I N E L L M A N A G I N G PA R T N E R - O P E R AT I O N S

TRACY BRENNEN CONTE E X E C U T I V E C R E AT I V E D I R E C T O R

M I K E R O V N E R C R E AT I V E D I R E C T O R

E VA N Z I C C A R D I M E D I A D I R E C T O R

19



MICHAEL LAMARTI MANAGING PARTNER-PR INCIPLE

The best way to describe Craft Marketing’s Managing Partner Michael Lamarti? The man is passion personified. Dogged in his pursuit

of the very best for his clients, this is one advertising agency director who genuinely puts his head, heart and soul into helping gift and

home furnishings companies grow and flourish.

Launched by Lamarti and partner Mark Finell to specialize in gift and home décor B2B advertising and marketing, Craft Marketing has

become the buzz of the industry in just three short years. Serving as a chief liaison of sorts, Lamarti is involved in client services from

the word go, starting with the initial discovery process and writing the all-important creative brief.

Michael Lamarti’s legendary love of the gift and home décor industry began in the late 1990s at Miller-Freeman, a major trade maga-

zine publishing company and national trade show producer.

After graduation from Ramapo College with a degree in International Business, Michael eventually landed a position at Miller-Freeman

as a junior account manager on a languishing title, Giftware Business. In the span of six months, he was promoted to National Sales

Manager and Ad Director. Managing a team of account executives and handling key accounts himself, at year-end Michael and his

sales team turned a double-digit sales increase from the previous year. It was the first time that had happened in more than 20 years.

From then on, Lamarti has worked hard to build a reputation as someone who truly understands the challenges gift and home décor

companies face, as well as the opportunities. Over the course of his career, he has developed hundreds of relationships with business

owners and top gift and home décor executives. This firsthand knowledge gleaned from men and women who are in the trenches

daily has been put to good use at Craft Marketing.


MARK F INELL MANAGING PARTNER-OPERATIONS

Mark founded The Custom Group in 1984 with Leber Krebs, Inc., an entertainment company which produced Broadway shows, large-

scale national touring shows, and managed the careers of world-famous rock groups. Mark served as VP of Marketing and

Merchandising, responsible for procuring sponsorship agreements from nationally known brands for the company’s acts and shows.

He was also responsible for managing licensing rights of the company’s clients and its entertainment properties, as well as the sale of

on-site concert tour merchandise. Mark bought out his partners’ interest in The Custom Group in 1988.

In the early 80s Mark was the entertainment advertising manager at “The Village Voice” newspaper. There, he was responsible for the

movie, theater, and music display advertising. Mark holds a bachelor’s degree from New York University.

At Craft, Mark is the managing partner of operations, responsible for the smooth and efficient operation of the company including

management of the profit and loss statement, enhancing revenues, and improving overall performance. In this capacity, Mark carries

responsibilities for integrating the strategic plan of the company within its operations. Mark exercises management responsibility for

providing a stimulating, challenging, and enjoyable work atmosphere. Other responsibilities include developing and fostering effective col-

laboration between departments as the company grows, overseeing the workforce, vendor resources and relations, production deci-

sions, and collaborating with the other two members of the executive team in the development of new business strategies, sales

efforts, and marketing programs.


TRACY BRENNAN CONTE EXECUTIVE CREATIVE DIRECTOR

An award-winning designer and creative director, Tracy is a graduate of the School of Visual Arts, and began her career as an Art

Director at Bloomingdale’s. She started in women’s fashion and soon expanded her influence to include advertising for cosmetics and

accessories. She left her retail roots to accept an assignment with Martha Stewart Living magazine. Working with Robert Valentine,

Inc., she launched the first Christmas issue of the magazine, setting the design standard for future issues.

Tracy joined the agency in 1996 where she soon became Creative Director, and began relationships with new clients that would

become long-standing. Her award-winning work includes ten years for Ellen Tracy and all of their licensees, six years for Loews

Hotels—including the launch of many key properties, and three years for Warnaco, overseeing five intimate collections and the recent

launch of the JLo line of lingerie.

Tracy now heads a 20-person Creative Department with an ever-more eclectic mix of clients and creative challenges. Tracy is a resi-

dent of New York’s Greenwich Village. Her free time is dedicated to her husband, musician Paul Conte, and their two children, Isabella

Rose and Julian Frederick.


MIKE ROVNER CREAT IVE DIRECTOR

Ever since he was a kid, Mike wanted to be a writer. As an adult, he settled for a job – Creative Assistant at November Company, an

agency created by and for the 1992 Bush-Quayle campaign. After a brief stint selling drugs (legal ones) through a pharmaceutical PR

company, Mike joined Margeotes Fertitta + Partners to work on the Stolichnaya Vodka account as an account guy. Eighteen suit-wearing

months later, he joined the Creative Department as a Copywriter, finally realizing that childhood dream.

Over the ensuing eight years, Mike dreamed up advertising for almost every category our industry covers (booze, telecom, fast food,

luxury, B2B, investing, etc.), helping the agency pick up tens of millions of dollars in new business along the way. While specializing in

no category in particular, Mike became particularly adept at launching new brands as well as helping them realize continued success

down the road. He helped introduce the world to About.com, the first human expert-based search engine, as well as build a subscription

base for MediaOne, the first telecom company to widely advertise the term “broadband.”

Now Mike writes on behalf of the various clients at Craft and Agency212. One day, he hopes to tackle a novel. Until then, he’ll just

continue to read Adweek.

Mike has created advertising for Loews Hotels, NFL, Stolichnaya Vodka, Borghese, Bombay Sapphire Gin, Jet-Dry, Lime-A-Way,

Electrasol, Godiva Chocolatier, Cavit Wines, Putnam Investments, Gotham Comedy Club, National CineMedia, Standard & Poor's, The

McGraw-Hill Companies, Friendly's, Quaker State, Pennzoil, Casio, Liz Claiborne, blah, blah, blah.


EVAN ZICCARDI MEDIA DIRECTOR

Not only is Evan known for his strategic thinking, he has become quite the creative thinker when it comes to media placement, which is

vital in today’s ever-changing media landscape. At the core of his media philosophy is a firm belief that media plans must go beyond

the traditional metrics of reach and frequency and focus on engaging consumers in environments they are passionate about in ways

that stand out from the competition.

Throughout his career Evan has worked with clients from a wide variety of business categories, including fashion and cosmetics

(Warnaco Intimate Apparel, Geoffrey Beene, Ellen Tracy, Liz Claiborne Cosmetics), hospitality (Loews Hotels, Millennium Hotels, Costa

Rica Board of Tourism), wine and spirits ( [ yellow tail ], Midori Liquor, Mumm Champagne), arts and entertainment (Random House publishing,

The Museum at FIT, Reader’s Digest magazine, and a variety of off-Broadway shows), retail (Mandee & Annie sez stores) and financial

services (Neuberger Berman, New York Life).

He has also served as a member of AAAA.

CRA

FT
