Case Study: Engaging Reliance Footprint fans on Facebook!

Case Study: Engaging Reliance Footprint fans on Facebook

The “Know your Footwear” contest on the Reliance Footprint Facebook page garnered fantastic results. This is a

review of the campaign.

The Challenge

• Reliance Footprint on Facebook (www.facebook.com/ RelianceFootprintOfficial) is the official Facebook page with thousands engaged users.

• Reliance Footprint approached us to see what interesting, creative and viral ideas we had.

• How can we come up with a campaign where users can learn the various • How can we come up with a campaign where users can learn the various types of Footwear products available at Reliance Footprint? How do we creatively and effectively educate the consumer about product and category diversity at Reliance Footprint?

• The audience on the page were young and outgoing in nature.

• We came up with a simple but a viral game application on Facebook to engage with the audience on Reliance Footprint and the campaign was a success!

Reliance Footprint - Social Media Case Study02

Strategy and Approach

• Knowing that the audience on the Reliance Footprint page were very passionate about Footwear in general, we decided to come up with an addictive game and gave away vouchers based on their score and the answers.

• We came up with the ‘Know Your Footwear’ game application.

• In this game application, a user has to match the correct footwear to the image shown in the least possible time and answer a simple question. Based on the top scores and the answers, fans were rewarded by way of an experience voucher shown in the least possible time and answer a simple question. Based on the top scores and the answers, fans were rewarded by way of an experience voucher from Reliance Footprint.

• We used the Facebook application platform and the Facebook Ads platform to reach the right audience and achieve the desired results.


Know Your Footwear - Landing Page

Game - Landing page

We came up with a campaign to educate the fans on the different shoes and the category they fall under.

Once the user lands on the page, they have to ‘LIKE’ the page to enter the game and take part.


Rules

After ‘LIKING’ the page, the Instructions for the game was shown.

Details on how to play the game was

Know Your Footwear - Instructions

play the game was given.

After reading them, they had to click on ‘NEXT’ to take part in the contest.


Play the Game!

Clicking on the ‘Next’ will ask the fan to ‘allow’ the app.

Know Your Footwear - Allowing the App

Next, the permissions will be taken where the user’s name, email id, etc will be captured as shown in the image.


Play the Game!

Shown is the game interface where the real fun begins!

The user had to match the correct footwear

Know Your Footwear - Game Page

the correct footwear with the image shown and in the least possible time!


Know Your Footwear - Game Page

Play the Game

Users had to guess the Footwear with the correct category, 5 types of footwear were showcased for guessing.

More importantly, we More importantly, we educated the user about the various types of footwear categories carried at Reliance Footprint.


Question Page

After the user is done with the matching part, they were asked a simple question.

The winners were selected based on the

Know Your Footwear - Question Page

selected based on the score and the answers they had given.


Contact Page

Once the game is over, users had to fill in their contact information.

Details like Name, E-mail, Phone, Age, State and City were

Know Your Footwear - Contact Page

and City were collected.


Know Your Footwear - Congrats Page

Congratulations Page

After the user submits their details, the thank you page is shown with their score.

Also the past week’s winners list were put winners list were put up in the same page, so the users could check if they won or not.


Know Your Footwear - Winners

Winners

If a user clicks on the winners list, the list of winners were shown on the same application. There are 5 winners every week. week.


Promoting Know Your Footwear on the Page

The contest was regularly promoted on the page. Here are a few sample posts shared with the FB audience on the page.


Another sample post shared on the Reliance Footprint Facebook page.

Promoting Know Your Footwear on the Page


Promoting via Targeted Facebook Ads

• Besides engaging the existing audience of Reliance Footprint, we also wanted to reach a new audience via highly targeted Facebook ads.

• We used targeted facebook ads in a very well manner with many targeting criteria to reach the right untapped audience.

Targeting was done based on the following:• Targeting was done based on the following:• First only in cities where Reliance Footprint had its

presence. • Then targeting users who had LIKED footwear related

things like brands, categories, styles, fashion and to the right demographic.

• This way, we reached the right audience and got optimal ROI on the ad spends done.


The Results - Know Your Footwear

• The Reliance Footprint ‘Know Your Footwear’ game application was live on the Facebook page and ran for a period of 3 weeks.

• During those 3 week period, the response was overwhelming, on all parameters, the campaign was a success. Few key numbers are given below.

Parameter Time period Number

No. of New LIKES 3 weeks 12,000+ New Likes in 3 weeks.No. of New LIKES 3 weeks 12,000+ New Likes in 3 weeks.

Total Ad impressions

3 weeks 13 million+ impressions

No. of entries to the contest

3 weeks Over 800 entries in all.

No. of winners 3 weeks 15 winners got Reliance Footprint vouchers!


Thank You!

For more details regarding the ‘Know Your Footwear’ Campaign for Reliance Footprint, write Footwear’ Campaign for Reliance Footprint, write to us at [email protected] with your queries.

Visit us at www.alivenow.in to learn more.

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Case Study: Engaging Reliance Footprint fans on Facebook!