30
Launching a Successful Niche Blog zorzini.ro | inspiredm.com | okapipr.com HELLO!

Catalin Zorzini

  • Upload
    evensys

  • View
    374

  • Download
    2

Embed Size (px)

DESCRIPTION

Webstock09

Citation preview

Page 1: Catalin Zorzini

Launching a Successful Niche Blog

zorzini.ro | inspiredm.com | okapipr.com

HELLO!

Page 2: Catalin Zorzini

Launching a Successful Niche Blog

Page 3: Catalin Zorzini

Menu

1.  To Blog or Not to Blog?!2.  Find Your Niche3.  Preparations4.  Start Blogging5.  Smart Blogging6.  Become Popular7.  Drive Traffic & Get Some  Social Love 8.  Monetize9.  Become a Top Dog10. Help Others

Page 4: Catalin Zorzini

You should know that this is NOTa Get Rich Quick magic formula.

You must work your ass

Imma let you start but..

!

Page 5: Catalin Zorzini

1. To Blog or Not to Blog

Page 6: Catalin Zorzini

1. To Blog or Not to Blog

YES•  you have quite some spare time•  you're creative •  you're not afraid to learn

 NO• you can't manage negative feedback• you want to get rich in three months• you don't have another job

Page 7: Catalin Zorzini

2. Find Your Niche

Page 8: Catalin Zorzini

2. Find Your Niche

stuff you do+ stuff you like

+ things you want to learn  

- boring stuff- non lucrative things

= COOL THING        

Page 9: Catalin Zorzini

2. Find Your Niche / Inspired Mag

• make a research on the BuySellAds advertising marketplace• find out who are the biggest advertising sellers• could you do

something like that?

• what should youdo better?

Page 10: Catalin Zorzini

2. Find Your Niche / Tips

• Design Blogs * slick design is a Must! • Freelancing Tips & Tricks

 • Mobile Apps 

 • Web & Air Apps

Page 11: Catalin Zorzini

3. Preparations

Page 12: Catalin Zorzini

3. Prepare

•  come up with a creative name •  hire / ask a friend to make you a cool identity•  buy a domain * short & easy to spell .com from GoDaddy•  get a premium Wordpress theme * Theme Forest•  customize it •  buy some cheap US hosting * Aplus.net•  install a tarcking service * Woopra or Analytics•  fine tune your blog * RSS feed, sidebar, About page, footer

Page 13: Catalin Zorzini

4. Start Blogging

Page 14: Catalin Zorzini

4. Start Blogging

•  see what the other bloggers in your niche write about •  think of similar things but from a different perspective•  write ideas all day * ar work•  write around three posts per week•  create powerful titles  •  take your time to find some cool visuals for every post•  use a spell checker•  use tags and friendly permalinks•  repeat the above

Page 15: Catalin Zorzini

5. Smart Blogging

Page 16: Catalin Zorzini

5. Smart Blogging

•  make at least one killer post per week •  don't be afraid to comment on competitor's blogs

 •  innovate! the most people are boring

 •  don't be TOO original

 •  don't have too high expectations

 •  don't forget to write down every single idea!

Page 17: Catalin Zorzini

6. Become Popular

Page 18: Catalin Zorzini

6. Become Popular

•  make new friends •  use a shiny RSS feed icon and subscribers counter

 •  ask friends to comment 

 •  reply to all comments and emails 

 •  surprise your readers

 •  guest blog for other blogs in your niche

Page 19: Catalin Zorzini

7. Get Some Social Love

Page 20: Catalin Zorzini

7. Drive Traffic & Get Some Social Love•  write great content and the the traffic will come

 •  begin to write on a daily basis

 •  write sharable & bookmarkable posts

 •  create clickable titles

 •  follow lots of relevant people on Twitter

 •  shoot daily tweets and jump in relevant conversations

 •  don't overshare

Page 21: Catalin Zorzini

7. Drive Traffic | Case Study

Inspired Magazine stats after the first six months:

• 6.000 daily visitors • 14.000 daily views

 • 9.000 RSS subscribers

 • 20.000 Twitter followers

 • 2.700 weekly retweets

Page 22: Catalin Zorzini

7. Get Some Social Love | Tips

•  Social Media has overtaken porn as the #1 Web activity •  Facebook just hit 300 million active users•  Twitter will hit 18 million users by the end of 2009•  you must focus on the most popular services for your niche•  Twitter is the most popular social outlet for the design,

development, and freelancing niches•  Twitter and Stumble Upon became a bigger traffic source

than Digg•  there are various social news and social bookmarking

services for every niche 

Page 23: Catalin Zorzini

8. Monetize

Page 24: Catalin Zorzini

8. Monetize

•  add some banners * BSA works best for those niches •  make a research to find relevant advertisers

 •  email possible advertisers 

 •  use legit affiliate services: sell Wordpress themes, HTML

templates, iPhone Apps, hosting services -> full list @ the end

 • create smart infomercials / paid reviews

Page 25: Catalin Zorzini

9. Become a Top Dog

Page 26: Catalin Zorzini

9. Become a Top Dog

•  build relationships with your competition •  interact with them on Twitter, Facebook, Digg & so on 

 •  guest blog for the top 10 blogs in your niche 

 •  exchange links with other top dogs 

 •  hit the homepage of social outlets (try some networking)

 •  deliver quality content on a daily basis no matter what

Page 27: Catalin Zorzini

10. Help Others

Page 28: Catalin Zorzini

10. Help Others

•  promote cool newcomers on your blog •  share the social love with the others

 •  give free tips & tricks

 •  add fresh links to your blogroll no matter what Google PR

they have •  drink some beers with local bloggers

Page 29: Catalin Zorzini

More Links

live case study > Inspired Magazine inspiredm.com  social strategy > Okapi PR okapipr.com  research > BuySellAds buysellads.com

live analytics > Woopra woopra.com

competition tracking > Compete compete.com follow social comments live  > UberVu ubervu.com

Page 30: Catalin Zorzini

THANKS!@zorzini