A Short Presentation About Consumer Behavior Featuring Brandon Means & Arturo Esparza For Dr. Cheryl Luczak’s marketing class

Hey there chap! Looking to buy a

phone?

Yes! What kind of phones do you

have?

Not so fast! We have to get you with the right provider first!

Which do you prefer???

The Consumer Motivation Process

I hate Presentations

ssd

Providers????WHAT IS THE PROCESS BEHIND

CHOOSING A CELL PHONE PROVIDER?

By: Brandon Means and Arturo Esparza

Self-Evaluation

Large list of providers

Mobile technology’s role in today’s society

Why Cell Phone Providers?

Top Providers – TopTenReviews

# 4 # 3 # 2 # 1

How Research Was Conducted?

3 Providers

AT&T T-Mobile

Primary

Surveys

Secondary

Online Research

Verizon

Hypothesis

AT&T • Customer

Service

T-Mobile• Poor

Network

Verizon• Lack of

innovative products

Overall• Price >>

Satisfaction Level

Results & Recommendations - AT&T

Satisfied (55%)• Network Coverage • Fair pricing • Bundles/Packages

Not Satisfied (45%) • Hidden fees • Customer service

Recommendations

Simple Contracts Short Wait Times

Results & Recommendations - T-Mobile

Recommendations

Increase Coverage Customer Service

Satisfied (70%)• Phone Variety• Plan Options

Not Satisfied (30%) • Network Coverage• Dropped Calls• Limited Data

Results & Recommendations – Verizon Wireless

Satisfied (80%)• Network Reliability• Customer Service

Not Satisfied (20%) • Phone Variety• Limited Plans

Recommendations

More Exclusive PhonesMore Data Plans

Recommendations

Fun Fact • 84% of costumers

who did not pay for phone service were dissatisfied.

Recommendations• Have it your way• Exceed customer

expectations• Improve family

Plans

VerizonAT&TT-Mobile

35% 40%

25%

Satisfaction Percentages

Recommendations

25%

Need RecognitionInfo Search Evaluation of Alternatives

Buy Post Buy Evaluation