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Our money-making formula: We do 5 things: Generate Traffic (a lot of eye balls), Capture Leads (build a database so you can market to them long-term), Qualify prospects (eliminate tire kickers so people you talk to are ready, willing and able to buy), Convert Sales (money for you in your bank!) and Nurture (create long-term customers who give you raving review and generate a massive amount of referrals)Our money-making formula: We do 5 things: Generate Traffic (a lot of eye balls), Capture Leads (build a database so you can market to them long-term), Qualify prospects (eliminate tire kickers so people you talk to are ready, willing and able to buy), Convert Sales (money for you in your bank!) and Nurture (create long-term customers who give you raving review and generate a massive amount of referrals)
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Conquering
CHAOS:A 5-Step
Planning and Performance
System
What is CHAOS?
A condition or place of great disorder or confusion!
CHAOS = The opposite of Order
What is CHAOS Management?
The management of swirling flows of informationThe management of “Issue Storms”!
CHAOS Management – Business Plan
The Root Solution to CHAOS Management is… NOT A BIG Business Plan!
CHAOS Management Solution
To Conquer CHAOS You Need A FAST & EASYPlanning & Performance System
Boy, do we plan…
But We Fail To Plan The Cash Flow To Fulfill our Dreams!
Boy, do we plan…
We Fail To Business Plan!!!
Huh???
5 REASONS BUSINESSE
S FAIL TO PLAN
Reason #1
What is a
Business Plan?
Reason #2
Takes too long
Reason #3
Who’s the
Business Plan for?
Reason #4
Sustainment ?
Reason #5
It’s in my
HEAD!
Nothing is real until……
…it can be shared!
Telepathy
Until we have found the source of telepathy a business plan in the head is no business plan at all!
“BUSINESS PLANNING IS IMPORTANT”
5 REASONS BUSINESSES
NEED TO PLAN
Reason #1
Clarify the Future
Reason #2 Make better decisions
Reason #3Focus on the right priorities
Reason #4
Be a GREAT Strategist
Bonus Reason #6
Peter Drucker Said To
It’s Been Broken• Bankers • Accountants • Gov’t Offices• Consultants • Do-It-Yourself
“BUSINESS PLANNING CAN BE EASY & FAST”
5 SECRETS TO EFFECTIVE
BUSINESS PLANNING
Secret #1
VISION STATEMEN
T
Secret #1
VISION STATEMEN
T
What Are You Building?How
Much?By
when?Doing what?
For whom?
Where?
Where:• By When = 3 years not 5 • How much = Revenue in 3rd Year• For Whom = Best/Perfect “Customer”
Secret #2
MISSIONSTATEMEN
T
Why Does This Business
Exist?
Format of a Mission Statement4 – 8 Powerful Words
Be expressiveCommunicate an image
Secret #3
ANNUAL OBJECTIVE
S
What Will Be
Measured?
Verb
Noun
Date
Secret #4
Strategies
How will this
company be built?
Format of a Strategy = BHAG + 3 – 4 ways to implement towards the achievement of the BHAG
Eg. Business Planning
BHAG = Perfect Business Planning3 – 4 ways to implement towards BHAG:1. Engage in Plan min. Quarterly2. Measure Objectives3. Integrate into Organization 4. Retain Plan Advisor Quarterly
Current Strategies to build BHAGs against?
• Culture: Giving, Learning, Performance• Employee: An Employer of Choice• Customers: Have Raving Fans• Technology Leadership• Brand Image• Social Media• Grow Business as Industry Leader
Secret #5
ACTION PLANS
What work must be done?
Verb
Name
Due Date
Action Plans – Other Considerations
• Projects that produce RESULTS• No more than 9 in play at a time• Maximum 3/Quarter• Creates a Rolling Quarterly Plan
Action Plans – At Work (Post-Q3)Q1 Q2 Q3 Q4
Launch New Prgm 01/20/2012
EvaluateNew Pgrm 03/31/2012
Review 90-Day
Bookkeeper
09/10/2011
Test New Pgrm
11/31/2011
Evaluate Social Media Plan
02/15/2012
Dev New Pgrm
09/15/2011
Evaluate Google
Analytics 12/05/2011
Initiate Social Media Plan
09/30/2011
Complete 2012
Mktng Plan
12/20/2011
BONUS Secret #6
ONE PAGE BUSINESS
PLAN
Bonus….Secret #6
1 PAGE
The Oldest Recorded Family Business
Sustainability!!!
578AD – 2007
…14 Centuries
Just
Post-Rapid Results Workshop Offer
1. FREE BOOK, CHAOS: How Business Leaders Can Master The Power Of Focus
2. FREE FOCUS Destination; 8-Steps for Plan Sustainment
3. FREE FOCUS Yourself; A 10-Step Business Plan
4. FOCUS Activation Full Day Webinar 12/09/2011@ $785.00 + HST
Register for ANY at our SHOW TABLE
The Focus Firm
Just $485.00 + HST Nov 14/15 Registrations
only
