Chapter 4 Principles of Business Communication

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  • 1. Chapter 4 Principles of Business Communication 4

2. Distinguish between a dictionary and a thesaurus. 3. A dictionary gives word meanings, spelling, hyphenation, capitalization, and pronunciation. 4. A thesaurus provides synonyms for selecting precise words. 5. Explain the direct approach for paragraph organization. 6. The direct approach presents the main idea first, followed by the details. 7. The direct approach is most appropriate when writing positive or neutral messages. 8. Explain the indirect approach for paragraph organization. 9. The indirect approach presents the details before the main idea. 10. The indirect plan is most appropriate when writing negative or persuasive messages. 11. Explain the purpose and give examples of transitional words. 12. Transitional words logically connect ideas. 13. Examples include:

  • However
  • First
  • Except
  • In addition

14. Explain and give examples of unbiased language. 15. Unbiased language promotes fair treatment of individuals regardless of race, gender, culture, etc. 16. Examples include:

  • Unbiased
  • Chairperson
  • People
  • Sales associate
  • Biased
  • Chairman
  • Mankind
  • Salesman


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