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The Dollars & Sense of Responsible Alcohol Service
ModeratorDonna Hood Crecca
Editor
NRA Show • May 18, 2008
On-Premise Sales: Explosive Growth
Source: B.I.G. Handbooks(p) Preliminary
On-Premise Volume Growth
Source: B.I.G. Handbooks(p) Preliminary
Beverage Alcohol is BIG BUSINESS!
On Average, Alcohol Generates 16% of Sales in the
Top 50 Casual Dining Chains*
* Technomic Inc.
Spirits TrendsReturn of Classic Cocktails
Source: B.I.G. Handbooks
• Updates of Classics• Molecular Mixology• Tastings and Flights• Cocktails with Food
CHEERS BEVERAGE CONFERENCE BEER: BRIGHT LIGHTS HIGH ENERGY DRINKS WASHINGTON WINES STAKE A CLAIM
THE BEVERAGE MAGAZINE FOR FULL-SERVICE RESTAURANTS AND BARS
M2MEDIA360
W W W . A D A M S B E V G R O U P . C O MA P R I L 2 0 0 7
®
Tequila Uprising The spirit of Mexico takes the high road
Tequila fl ight at Colibri Mexican Bistro,
San Francisco, Calif.
(01) Cover CH0407.indd 1 3/26/2007 7:33:39 AM
Spirits TrendsInnovative Mixology
Beer TrendsBeer Continues Positive Trend
Source: B.I.G. Handbooks(p) Preliminary
Beer TrendsShifting Categories
Source: B.I.G. Handbooks(p) Preliminary
• Imports Increasing Market Share• Domestic Craft Brews Growing • Variety Required• Beer with Food
Beer TrendsNew Age of Flavor
Wine TrendsLong-term Growth Continues
Source: B.I.G. Handbooks(p) Preliminary
Wine TrendsPopular Varietals
Source: B.I.G. Handbooks(p) Preliminary
Wine Trends• Table Wine Dominates• Import Growth Outpaces
Domestic• Wines from New Regions• Broadening Consumer Appeal
Today’s Restaurant Operating Environment
• Increased Competition• Increased Need to Drive Profits• Increased Pressure to Serve
Responsibly• Increased Regulatory
Requirements and Liability
Responsible Service & Beverage Profits Go Hand-in-Hand
Panelists
Tim JohnsonChampps Entertainment
Tim KirklandRenegade Hospitality
Kate ShehanMorton’s The Steakhouse
Wayne VandewaterApplebee’s Services, Inc.
The Dollars & Sense of Responsible Alcohol Service
The Dollars & Sense of Responsible Alcohol Service
ModeratorDonna Hood Crecca
Editor
NRA Show • May 18, 2008
