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Tony Redpath, course coordinator, explains what Entrepreneurship 101 is all about. Read more about this event on the MaRS site: http://www.marsdd.com/Events/Event-Calendar/Ent101/2008/opening-event-10012008.html
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Introduction to Entrepreneurship 101 Presented by:
Tony Redpath MaRS Discovery District
01 October 2008
Slide 3
MaRS
Definition
Entrepreneur:
- one who undertakes
Slide 4
MaRS
What can MaRS do to help you …?
We can’t create entrepreneurs – that desire is something that has to come from you.
What we can do is to help give you the tools that will help you harness and direct your entrepreneurial drive.
Slide 5
MaRS
Who are we?
Dr. Tony Redpath, Vice President Partner Programs for MaRS (www.marsdd.com),
Prof. Cynthia Goh, Professor of Chemistry, founder of Axela Biosensors and Northern Nanotechnologies (www.axelabiosensors.com) and Associate Director of the Institute of Optical Sciences
The speakers
The MaRS team
Slide 6
MaRS
Course Philosophy
The course will follow a logical path through various topics relevant to starting a business
The course is aimed primarily at science / engineering / medical researchers in a university or hospital lab but is also relevant to non-academic entrepreneurs
The course will be of much greater value if you have a business case in mind
Slide 7
MaRS
Three Threads
1) Lectures on specific topics (intellectual property, marketing etc.)
2) Lectures from entrepreneurs telling their story – “Lived It” Stories (tales from the trenches)
3) the UpStart competition
Slide 8
MaRS
Course Outline
1. Introduction
2. Starting a business
3. Selling your products, your ideas,
yourself
4. Business management
5. Raising money
6. Building a team
7. The pitch
Slide 9
MaRS
Introduction
Oct 1st Introduction to the course
Oct 8th Different types of Entrepreneurship
Oct 15th “Lived It” lecture: Sean O’Dea The Second Cup, Pro-Shred
Oct 22nd Intro to technology commercialization / business creation
Slide 10
MaRS
Starting a business
Oct 29th Basic nuts and bolts of starting a company
Nov 5th Negotiations
Nov 12th Building a Business Model
Nov 19th “Lived It” lecture
Slide 11
MaRS
Selling your products, your ideas, yourself
Nov 26th Product Development
Dec 3rd “Lived It” lecture
Dec 10th Selling yourself –resume and interview skills
break for the holiday season
Slide 12
MaRS
Selling your products, your ideas, yourself … cont.
Jan 7th “Lived It” lecture – John Abele founder of Boston Scientific
Jan 14th Basics of Marketing (1)
Jan 21st Basics of Marketing (2)
Slide 13
MaRS
Business Management
Jan 28th IP Management
Feb 4th Budgeting
Feb 11th Written tools for building a business
Feb 18th “Lived It” lecture
Slide 14
MaRS
Raising Money
Feb 25th Terms of investments
Mar 4th What do Investors Look for ?
Mar 11th “Lived It” lecture
Slide 15
MaRS
Building a Team
Mar 18th Human resources management
Mar 25th The role of Boards, Advisory Panels, Service Providers
Apr 1st Building Technology Teams / Building Sales Teams
Apr 8th “Lived It” lecture
Slide 16
MaRS
The Pitch
Apr 15th Building a pitch for your idea
Apr 22nd Up-Start competition preparation
Apr 29th Up-Start competition
Slide 17
MaRS
Communications
Lecture reminders, biographies of upcoming speakers and short descriptions of the upcoming lecture will be broadcast by email to all attendees who have registered through the website
All lectures will be available on the MaRS website:
http://marsdd.com/ent101
Join our Facebook Group
There is a weekly blog (http://blog.marsdd.com)
Slide 18
MaRS
Credit
MaRS is not a degree granting institution – BUT in previous years we have had numerous requests for Certificates of Participation
This year we will offer certificates to those who have attended at least 18 of the 24 lectures
You will have to register your attendance – either in person at the lecture, or on-line if you wish to view the posted lecture.