Click reservations

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  1. 1. FIXClicReservations.com
  2. 2. GoalGetting insights to improveERGONOMICSof website.
  3. 3. GFroocuups
  4. 4. GFroocuupsFannytk24, graduateCdric28, self-employedCarolina20, journalistNelly24, photographerOussama24, asset-managerIns21, student
  5. 5. ? Why Reserve on-lineReluctantto callNTimeflexibilityForeignfriendlyC%Discount4MoreOptions
  6. 6. Competitors
  7. 7. Groupon, LaFourchette, BalineaProvideElaborated, yet Easy SearchthroughQuality Contentin maturedEcosystemof reviews, descriptions, suggestions and partnerships.
  8. 8. ImFiprsrt essions
  9. 9. What is it?Is it aPop-Up?
  10. 10. IssueinDistinctiveNot IntuitiveMessyOverloaded
  11. 11. IssueinDistinctiveNot IntuitiveMessyOverloaded
  12. 12. SolutioninDistinctiveNot IntuitiveMessyOverloadedStructuredSimple
  13. 13. DesignReview
  14. 14. Hard to read. Old-fashioned.Too many Letters.
  15. 15. Different FontsbIrritating
  16. 16. Too many coup de coeurs.b Looks fake
  17. 17. Orange on green is hard to read.And its not Chinese.
  18. 18. wLocation First.bHello, 90s!
  19. 19. The majority of users just surfs away, because ofBANNER BLINDNESScaused by excessive similarity to pop-up site.Hall-Phillips, A., Yang, R. R., & Djamasbi, S. (2013). Do Ads Matter? An Exploration of Web Search Behavior, Visual Hierarchy, and Search Engine Results Pages. Computer Society Press.
  20. 20. THEY RUN AWAY
  21. 21. Search & NavigationType ofReservationsNot clearIn SearchNavigationDescriptionsMisleading Not EnoughAdd PricesOn Results PageSimplifyLog InwithAvoidPhone numbersinstead ofactual booking