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Sarah Carroll, UKTI Export Communications Consultant, runs through the top 10 opportunities and things to think about for international e-commerce as well as providing special insight from The Travel Wrap Company.
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CLICK:CONNECT:SELLTop 10 tips for international e-commerce
Sarah Carroll, UKTI Export Communications Consultant – 16 October 2013
@ukti #exportonline #clickconnectsell
© Grow Global Limited www.growglobal.com Sarah Carroll
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Are you ready for international?
.co.uk domain
.comdomain
Localcountry domains
Selling in other
currencies
Sales from the UK
online
Sales internationally
online
Multilingualcontent
E-commerce system
Monitoringwebsite
© Grow Global Limited www.growglobal.com Sarah Carroll
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Every day Google answers more than one billion questions from people around the globe in 181 countries and 146 languages(source: www.google.com/competition/howgooglesearchworks.html)© Grow Global Limited www.growglobal.com Sarah Carroll
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Don’t focus on just one country and one language. Adapt your e-commerce website and optimise it for international sales
© Grow Global Limited www.growglobal.com Sarah Carroll
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Select your target export markets© Grow Global Limited www.growglobal.com Sarah Carroll
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Global e-commerce sales top $1.2 trillion
Source: www.emarketer.com, B2C, June 2013
© Grow Global Limited www.growglobal.com Sarah Carroll
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Research your new export market © Grow Global Limited www.growglobal.com Sarah Carroll
9 Sources: www.thinglink.com/scene/438778581166850050, www.ups.com, www.comscore.com
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Research until you drop
Deliverymethods
Political situation Pricing
Economic situation Competitors
GuaranteesNumber of
e-commerce users
Brand positioning
Exchange rates
Payment methods
Broadband penetration
Broadband speeds
Customer tastes
Customer behaviours
Customer support
Mobile phoneuse
Number of m-commerce
users
Returns
© Grow Global Limited www.growglobal.com Sarah Carroll
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Determine your global online strategy© Grow Global Limited www.growglobal.com Sarah Carroll
Options for international e-commerce
Local country domains
UK
E-commer
ce website
in English
E-commerce plugin on website
Paypal on
website
Basic cloud shop
Local country domains
Local country domains
Agent & distributor websites
Full e-commerce
system
Products on e-
marketplace
© Grow Global Limited www.growglobal.com Sarah Carroll
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Choose your international e-commerce platform© Grow Global Limited www.growglobal.com Sarah Carroll
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Top international e-commerce systems
© Grow Global Limited www.growglobal.com Sarah Carroll
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Localise & translate your content© Grow Global Limited www.growglobal.com Sarah Carroll
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Local language pages
© Grow Global Limited www.growglobal.com Sarah Carroll
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Adapt to local cultures
© Grow Global Limited www.growglobal.com Sarah Carroll
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Select local payment methods© Grow Global Limited www.growglobal.com Sarah Carroll
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Top international payment systems
© Grow Global Limited www.growglobal.com Sarah Carroll
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Optimise your website for international sales© Grow Global Limited www.growglobal.com Sarah Carroll
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International ranking factors
Local inbound
links
Contact details from
countries
Localcountry domains
Local language keywords
Location of hosting
Local language content
Geotargeting
Sitemaps including
local pages
Language tags
© Grow Global Limited www.growglobal.com Sarah Carroll
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Monitor your international visitors© Grow Global Limited www.growglobal.com Sarah Carroll
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Make it a world-class process© Grow Global Limited www.growglobal.com Sarah Carroll
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Make it work for you & your customers
Delivery Sales taxDistance selling
regulations
Shipping Systems integration
TreasuryfunctionsInsurance Fulfilment
Local language speakers
Terms & conditions
Privacy policies
Server capacity
Customs duties Warehousing
StockControlSecurity Customs
documents
Link to stores
© Grow Global Limited www.growglobal.com Sarah Carroll
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Build trust with your customers around the world© Grow Global Limited www.growglobal.com Sarah Carroll
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Q & A
© Grow Global Limited www.growglobal.com Sarah Carroll
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Travelwrap to the world
A photoblog of The Travelwrap Company’s journey to international e-commerce
www.thetravelwrapcompany.com@travelwrap
© Grow Global Limited www.growglobal.com Sarah Carroll
31 © Grow Global Limited www.growglobal.com Sarah Carroll
32 © Grow Global Limited www.growglobal.com Sarah Carroll
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34 © Grow Global Limited www.growglobal.com Sarah Carroll
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<title>Luxury Scottish Cashmere Wrap Collections | The Travelwrap Company</title>
<title>Luxuriöse Schottische Kaschmir Wrap Kollektion | Die Firma Travelwrap</title>
© Grow Global Limited www.growglobal.com Sarah Carroll
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Q & A
© Grow Global Limited www.growglobal.com Sarah Carroll
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Next steps
© Grow Global Limited www.growglobal.com Sarah Carroll
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Next steps
Open to Export - www.opentoexport.com
UKTI website - www.ukti.org.uk
1 to 1s with consultant
Website Optimisation for International Trade Workshop
E-commerce for International Trade Masterclass
Export Communications Review - www.ukti.org.uk/ecr
UKTI International Trade Advisor - www.ukti.org.uk
© Grow Global Limited www.growglobal.com Sarah Carroll