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If you set your goals ridiculously high and it's a failure,
you will fail above everyone else's success.“
- James Cameron, Director of Terminator, Titanic and Avatar
1. Make a branded film people would pay to see.
2. Promote it with a transmedia campaign.
3. Integrate it with an ATL campaign.
Setting ridiculously high goals:
LOVE IN THE END
A story about...
1. A feature film based on User Generated stories.
2. A transmedia campaign with an Alternate Reality Game.
3. An engaging Social Media campaign.
4. An integrated campaign.
5. A branded film that managed to beat Hollywood!��
Silver Lion: Best Fiction Bronze Lion: Best User Generated Content Silver Lion: Best Integrated Content Campaign