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1 5/18/2017@clivedickens In/cdickens /cdickens

Clive Dickens

CDO

Web World Forum

10 May 2017

What’s different now?

What’s different now?

Which assumptions do people

make that are no longer true?

Why dies Everything feel like

it is speeding up?

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Screen timeis exploding

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Increasingly Universal Access to Cheaper & Faster Mobile Internet

Streaming makes it possibleto connect, consume and discover

huge amounts of digital video.

But the battle for ‘SCREENTIME’

STRATEGY IN ACTION Source: SWM ‘Share of Eye’ data and Company estimates

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Disruption asan Enabler

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Delivering engagement and value through powerful storytelling.

SWMStrategic Vision

We own the Stories

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We have the rights to tellthe stories on every screen

We have the Screen Business Models and Products

OTT AU Market – Top Ten ranked by Unique

Monthly Audience

Rank

Monthly

UA (000)

1 Netflix 3,341

2 Telstra (AFL & NRL) 3,096

3 FOXTEL (inc Fox Sports) 2,301

4 SWM (inc. Y7tv, Plus7, 7Live, 7Tennis 2,160

5 ABC iView 1,930

6 9Now 1,669

7 Ten Play 1,629

8 SBS On Demand 827

9 Stan 605

10 Freeview 391* These entities have insufficient sample sizes for reliable projection of audience size.Sources: Nielsen Digital Ratings Monthly, Unique Audience 6-month rolling average, February 2017.

9,381

5,080

3,884

2,490

0

Total VOD FVOD SVOD STVip STVip Sports

Online Unique Audience (000)

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Melbourne Cup 2016

All other web uses

Seven Network, live streaming

Source: Telstra Network data, November 2016

In building adigital future,one thing is vital.

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Make it human.

It’s not just aboutpersonalization,

It’s ALSO about Personality

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The best is yet to come!

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T.V. now stands for

Total Video

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We are the Iceberg and those who don't get it are on thetop deck of Titanic drinking champagne

– Casey Neistat

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Clive Dickens

CDO

Web World Forum

10 May 2017