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For B2B Social Marketing ProfessionalsCloudera Customer Case Study
Cloudera: Company Background
Palo Alto based enterprise data management company
Provides software, support, services and training to data driven enterprises
Grew to 450+ employees in 6 years
Needed to quickly get serious about social media
“With Oktopost we can clearly see how social media marketing
generates value for our business.”
(John Zuanich, Digital Marketing Manager)
Cloudera’s Conundrum
The Problem
Marketing department went from four to seventeen employees in a single year
Managing daily posts across all social channels became extremely time consuming
Could not measure ROI from ad-hoc social posting
Tools like HootSuite and Sprout Social were overpriced and included features irrelevant to their marketing needs
What Cloudera Wanted
To see real business value from social media
Central location for large-scale content distribution through social media
Integration with CRM’s like Salesforce.com
Synchronized support for multiple team members across all social networks
Cloudera needed a social media strategy that could keep up with
its rapid growth
Our Solution: Oktopost
The first tool of its kind that was built for B2B
The only tool that measures effectiveness of social media marketing for B2B
The only tool that bridges the gap between social media content marketing and lead generation
How Cloudera Leverages Oktopost
Cloudera was able to manage multiple social profiles and company pages from one convenient, powerful intrace
Enabled the company to participate in dozens of LinkedIn discussion groups related to big data
The marketing team could easily distribute content using all of their social profiles and LinkedIn groups
Integrate with Leading 3rd Party Platforms
Salesforce.com
• Oktopost synced all important lead information with Salesforce.com
• This valuable data helped significantly increase the rate in which leads converted to sales
Measure Your Social Media ROI
Cloudera was able to see exactly which campaign a specific lead had come from
Able to see the real business value of their social marketing activities
Assess what type of content, and which social network, produced the highest ROI
Successful Campaign: Training Webinar
Using Oktopost, Cloudera conducted a large scale campaign to promote registration for a training webinar. The campaign was a huge success.
Clicks From 119 posts, the campaign received
986 clicks! Conversions The webinar campaign generated over
130 registered attendee conversions By knowing which attendee eventually
turned to a paid customer, Cloudera was able to establish actual ROI for their activities with this campaign
Cloudera Today
Social Activities Growth
• Cloudera has tripled its social media activity since it started using Oktopost
LinkedIn Discussion Groups
• Prior to using Oktopost, Cloudera’s primary focus on LinkedIn was managing its company page
• Now Cloudera 5+ posts a day on dozens of LinkedIn discussion groups
By working with Oktopost, Cloudera not only found a solution that could keep up with its growth, but also accelerated its
ability to continue growing
Thank You!Questions? feel free to contact us
@Oktopost or on Facebook