13
For B2B Social Marketing Professionals Cloudera Customer Case Study

Cloudera Case Study

Embed Size (px)

Citation preview

Page 1: Cloudera Case Study

For B2B Social Marketing ProfessionalsCloudera Customer Case Study

Page 2: Cloudera Case Study

Cloudera: Company Background

Palo Alto based enterprise data management company

Provides software, support, services and training to data driven enterprises

Grew to 450+ employees in 6 years

Needed to quickly get serious about social media

Page 3: Cloudera Case Study

“With Oktopost we can clearly see how social media marketing

generates value for our business.”

(John Zuanich, Digital Marketing Manager)

Page 4: Cloudera Case Study

Cloudera’s Conundrum

The Problem

Marketing department went from four to seventeen employees in a single year

Managing daily posts across all social channels became extremely time consuming

Could not measure ROI from ad-hoc social posting

Tools like HootSuite and Sprout Social were overpriced and included features irrelevant to their marketing needs

What Cloudera Wanted

To see real business value from social media

Central location for large-scale content distribution through social media

Integration with CRM’s like Salesforce.com

Synchronized support for multiple team members across all social networks

Page 5: Cloudera Case Study

Cloudera needed a social media strategy that could keep up with

its rapid growth

Page 6: Cloudera Case Study

Our Solution: Oktopost

The first tool of its kind that was built for B2B

The only tool that measures effectiveness of social media marketing for B2B

The only tool that bridges the gap between social media content marketing and lead generation

Page 7: Cloudera Case Study

How Cloudera Leverages Oktopost

Cloudera was able to manage multiple social profiles and company pages from one convenient, powerful intrace

Enabled the company to participate in dozens of LinkedIn discussion groups related to big data

The marketing team could easily distribute content using all of their social profiles and LinkedIn groups

Page 8: Cloudera Case Study

Integrate with Leading 3rd Party Platforms

Salesforce.com

• Oktopost synced all important lead information with Salesforce.com

• This valuable data helped significantly increase the rate in which leads converted to sales

Page 9: Cloudera Case Study

Measure Your Social Media ROI

Cloudera was able to see exactly which campaign a specific lead had come from

Able to see the real business value of their social marketing activities

Assess what type of content, and which social network, produced the highest ROI

Page 10: Cloudera Case Study

Successful Campaign: Training Webinar

Using Oktopost, Cloudera conducted a large scale campaign to promote registration for a training webinar. The campaign was a huge success.

Clicks From 119 posts, the campaign received

986 clicks! Conversions The webinar campaign generated over

130 registered attendee conversions By knowing which attendee eventually

turned to a paid customer, Cloudera was able to establish actual ROI for their activities with this campaign

Page 11: Cloudera Case Study

Cloudera Today

Social Activities Growth

• Cloudera has tripled its social media activity since it started using Oktopost

LinkedIn Discussion Groups

• Prior to using Oktopost, Cloudera’s primary focus on LinkedIn was managing its company page

• Now Cloudera 5+ posts a day on dozens of LinkedIn discussion groups

Page 12: Cloudera Case Study

By working with Oktopost, Cloudera not only found a solution that could keep up with its growth, but also accelerated its

ability to continue growing

Page 13: Cloudera Case Study

Thank You!Questions? feel free to contact us

@Oktopost or on Facebook