Prepared By:Ansari Sabiha

WRO-0496681

Batch no. 342

Submited To: Anusha Maam

COCA-COLA INDIA

INTRODUCTION

• Coca cola is the leading brand of soft drink of India, which is re-established in 1993 with instant ownership of “Parle Group India” which is India Leading Soft Drink company with 53 Parle palnt which give a rapid introduction of International Brand,

COCA-COLA PROFILE

CoCa-Cola has come with the investment of USD 2 Billion . Today the company have  7,000 Indian distributors and more than 2.2 million retailers. Coco-Cola is Made up of 7000 local employees, 500 manager, over 60 manufacturing plants,27 Company Owned Bottling Operation and a network of 29 Contract Packers that facillate the manufacturing Process.

MISSION OF COCO-COLA The Company’s Mission is to serves the best and standard quality.

To refresh the world...

To inspire moments of optimism and happiness...

To create value and make a difference….

VISION OF COCO-COLA

Coca-Cola India will invest an US$5 billion (approximately Rs. 165,000 MN) in India through 2020 to further capture growth opportunities in the country's fast-growing nonalcoholic ready-to-drink (NARTD) beverage market.

To continue achieving sustainable, quality growth. To serves the best and quality product To Maximize long-term return to share owners while being

mindful of company’s overall responsibilities

ORGANIZATION SRUCTURE

Business Unit President(Atul Singh)

Senior Vice President(Venktesh Kini)

Vice President

Finance(Sanjeev Kumar)

Vice PresidentHuman Resources(Sameer

Vadhvam)

Vice President

Public Affairs and Communication(Deepak Jolly)

Vice President

Technical

(Asim Parkeh)

Vice President

Innovation Depat.(Sonu

Grover)

Executive Assistant(Rose Fitter)

CEO of Coco Cola(Venektash kini)

MAIN PRODUCTS OF COCO COLA

COCA-COLA

• The Coca-Cola is one of the famous product of coca-cola brand.

• The total market of coca-cola is 1105cr(INR) In a year.

• It is available in 200ml to 2ltr.

• Its Prices starts from 8Rs to 70Rs

THUMS UP

• The Thums Up is the leading product of Coca-Cola INDIA brand.

• Thums Up is the leader in the cola segment in India, commanding approximately 42% market share.

• The total market of coca-cola is 1950cr(INR) in a year.

• It is available in 200ml to 2ltr.• Its Prices starts from 8Rs to

70Rs

SPRITE

• Sprite is the most preferred drink in India and it is the largest fruit-flavour drink brand.

• Sprite is the brand that gained most share in sparkling beverages in 2010.

• The total market of Sprite is 1810cr(INR) in a year.

• It is available in 200ml to 2ltr.

• Its Prices starts from 8Rs to 70Rs

MAAZA

• Maaza is the mango flavour soft drink.

• It was introduced in India in 1980 .

• It is one of most liked soft drink by children.

• The total market of Maaza is 892cr(INR) in a year.

• It is available in 200ml to 2ltr.• Its Prices starts from 8Rs to

70Rs•

PRODUCTS POPULARITY

Coca-

cola

Thum

s Up

Fanta

Limca

Sprite

Maz

aa

Kinley

Sod

a

Min

ute M

aid N

imbu

Kinley

Wate

r

Min

ute M

aid P

ulpy

Ora

nge

24%15%

6% 5% 8%13% 11%

3%11%

4%

Proucts Popularity

COMPTITORS OF COCA-COLA

INDIA MARKET SHARES

Dabur India; 16%

Red Bull India; 10%

Coca Cola India , 26%

Pepsico India; 22%

Parle Agro ; 18%

Other; 8%

ADVERTISMENTS

PROGRAM SPONORS

FIFA WORLD CUP TOUR is sponors by coca-cola which is held in Kolkata

TV PROGRAM SPONSERSHIP

• Coke Studio is a very popular program which is forecast on MTV India music channel.

CONTRIBUTION TOWARDS SOCIETY

AWARDS AND ACHIVEMENT

• Coca-Cola India Wins Best Exporter Award For Roasted Coffee Beans.

• Andhra Pradesh Government Confers 'Best Management Award' To Hindustan Coca-Cola Beverages Pvt Limited

•Coca-Cola India Receives Global Golden Peacock Award For Corporate Social Responsibility

LOCALIZATION STRATGIES

“Life Ho To Aisi”• Due to this tagline selling

rate was increase by 4%.

“Thanda Matlab Coca-Cola”

• This is the one of the most sucessful tagline of coca-cola which increase the selling rate by 80%, it is recorded in 2003.

BUDGET

• 2012-13 Highlights(Coca Cola India):• Total Sales:$356.9 million• Operating Income:$19.2million• Net Profits:$6.4million• Earning per Share:$1.69• Current Trading Price:$63.70

• Return on Equity:30.9%• Return on Assets:15.1%• Return on Invested Capital:25.1%• Gross Profit Margin:68.4%

FUN FACTS

THANK YOU