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Presentation from New England Museum Association's (NEMA) Membership and Development PAG. Points to building successful partnerships
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Collaborative Marketing
Enlist Bring together likeminded
institutions and businesses with similar goals and missions
Develop criteria early
Be consistent
Collaborative Marketing
Enlist Bring together likeminded
institutions and businesses with similar goals and missions
Develop criteria early
Be consistent
Invest What will everyone
contribute in time, talent, and/or money
Does everyone contribute equally?
Divide and conquer or hire out
Collaborative Marketing
Evolve Add something each year
Stay newsworthy
Collaborative Marketing
Evolve Add something each year
Stay newsworthy
Evaluate What’s working
What’s not
Report to funders, media, in-house
Know when to fold ‘em
Collaborative Marketing
Enlist
Invest
Evolve
Evaluate
Collaborative Marketing
Enlist
Invest
Evolve
Evaluate
Easy (to manage)
Collaborative Marketing
Collaborative Marketing
Enlist
Invest
Evolve
Evaluate
Easy (to manage)
Collaborative Marketing
Collaborative Marketing
Collaborative Marketing
Collaborative Marketing
Collaborative Marketing
Collaborative Marketing
Collaborative Marketing
Collaborative Marketing
Collaborative Marketing
Collaborative Marketing
Enlist
Invest
Evolve
Evaluate
Easy (to manage)