Embed Size (px)
DESCRIPTION
This is a presentation from the Southeast Region HDI call in December 2009. This is the foundation used to communicate your message for groups, chapters or any organization. The model used for the South Florida HDI chapter can be replicated for your organization.
Citation preview
Communicating Your Chapter’s Message
Templates To Get You Started
December 18, 2009
Eddie Vidal – VP Communications HDI SE Region
What are we doing?
• Standardizing and Best Practices – Blueprints
• Building templates at the Southeast Regional level to share with local chapters
• Teamwork
• Collaboration
• Behind the scenes work
• Processes
Getting Started • Marketing Flyer
• 30 second Elevator pitch
• Chapter Logo
• Email signature template
• Business Cards
• Word Document template
• PowerPoint template
• Banner
• Web Site
Marketing Flyer
• One page or tri-fold
• Benefits of HDI National
• Benefit of local chapter and why you should join HDI
• Contact info for membership and/or officers
• Mission or vision statement
• Member Organizations
• Links back to your website
• 30 second elevator pitch for members and/or vendors
• Design of flyer bright, colorful and enticing the individual to want to read it
• Quality of paper is important too, unless going GREEN
HDI 30 Second Elevator Pitch
• Stating who your chapter is
• What your chapter is trying to do
• What value you add to the audience you are trying to reach
• Each board member be able to state the pitch
• Believe in what you are stating
• State it with enthusiasm
• Place it on your web sites, marketing materials, etc
30 Second Pitch
HDI of South Florida is a young and lively community of IT Service and Support professionals, focusing on sharing knowledge, experiences and relationships.
Our 2009 meetings are held quarterly in the Miami-Dade county area. Currently we have in excess of 100 members representing greater than 50 top South Florida companies across different industries.
Join us and be part of the fun, exchange ideas and grow together in this young exhilarating community.
Logos – Local Chapter Branding
• Transmits immediate recognition
• One aspect of a company's commercial brand
• Shapes, colors, fonts, and images usually are different from others in a similar market
• Logos are also used to identify organizations and other non-commercial entities.
Logos – Local Chapter Branding
• Chapter logo should connect to the HDI logo and reflect the unique culture of the local community
• Many local chapter websites use a banner picturing a local cityscape and the HDI logo
• Logo can be used in many areas to increase professionalism and promote the chapter.
Sample Logos
Logo Usage
• Table skirt
• Banners
• Bug or watermark on chapter documents
• Business Cards
• Document templates
Meeting agendas
Minutes
PowerPoint presentations
Email Signature Template
• Include your current organizational role and HDI title/position
• Combine both roles in one email signature Promotes your range of talent inside and outside your
organization Provides a glimpse of the knowledge and/or responsibility
you can share with your peers. Will open doors and help build relationships
• Suggested items to Include in your signature Web site links to your HDI web site and HDI email address LinkedIn or Twitter accounts Quote from a famous person or a statement you believe in
Email Signature Samples Dan Wilson
HDI Member Advisory Board
Chair
HDI Motown President
O: 248-754-5113
C: 248-303-5886
Join my network on LinkedIn
Darien Chimoff President, HDI Atlanta www.hdiatlanta.org Help Center Manager Alston & Bird, LLP 1201 West Peachtree Street Atlanta, Georgia 30309-3424 404-881-7041 [email protected]
Eddie Vidal President, HDI South Florida Chapter
VP Communications HDI Southeast Region Manager, Enterprise Services Support
Information Technology • User Support Services (USS) University of Miami
Office: (305) 284-4760 • Cell: (305) 439-9240 • Email: evidal@miami edu or [email protected]
USS Homepage: www miami edu/eus • HDI Homepage: www soflahdi.com
Business Cards
• Custom business cards provide local chapter officers the opportunity to maximize their networking efforts in support of their local chapter. In addition, it promotes the feeling of professionalism and cohesiveness among the team.
• Many chapters create their own template and print their business cards or order free business cards online at a site like www.vistaprint.com.
Front of Business Cards
• Local Chapter logo
• Officers Name
• Chapter Name if logo does not provide it
• Chapter title or role
• Contact phone number
• Email address
• Web site address
• For more advanced features include a background or design on the card
Back of Business Cards
• The back of a business card normally goes unused. Take advantage of this space and be creative Listing of membership levels and benefits
Day/time of meetings
Chapter mission, value, goals, benefits
Free Meeting Coupon
Listing of all officer positions & contact e-mail
30 second elevator pitch
Creating a Business card in Microsoft Word 2007
• Click the Microsoft Office 2007 Button, select New then click Installed Templates. All the templates currently installed on your computer will be listed
• Highlight the template you want to use and click Create. A new file will open in the template you’ve selected
Creating a Business card using Avery Templates
• Go to the Avery web site located at www.avery.com
• Card Samples, Front and Back from Tampa
HDI Tampa Chapter
“Focused on the continuous improvement of the support
industry and its best practices”
http://www.hditampabay.com [email protected]
The Tampa Chapter meets the third Tuesday in January, March, May, July, and September.
Our Analyst of the Year Awards Gala is held in December.
If you are interested in Speaking, Sponsorship or
Membership, please contact us at
Sample Business Cards
Word Template may include the following
• Header with HDI Logo • Water mark with logo • Chapter Logo within the document • Standardize on font, font color and font size
Banner
• Powerful way to draw attention to your chapter
• Make an impact and generate excitement
• Use at other meetings and events
• Include the following: Logo
Chapter Name
Web Site Address
Contact information
Pre-Meeting Touch Points
• 45/30/15/7/1 Day(s) out
• No repeat emails to attendees who RSVP’d
• Reminder 2 days out
• Newsletter
• Press Releases
• Leverage other groups
• Phone Calls
Post Meeting Touch Points
• Thank you for attending
• Sorry you missed the meeting
• Newsletter distribution
• Post pictures, presentation slide decks on web site, LinkedIn and Facebook
Web site traffic heaviest day after meeting
• Post meeting Survey online and comment section
• Contact Volunteers
Web Site
• Determine purpose of site
• Similar to Marketing Flyer but more interactive
• Communicate who you are and what you do
• Include meeting pictures
• Post Slide decks
• User Friendly
• Publish Metrics
Now What?
• Baby Steps
• Teamwork
• Hire the right people
• Attitude
• Ask for help
• Steal from others
