Conjoint hub

© 2011 Conjoint Business CONFIDENTIAL

About Conjoint


Social Media Identity•Social Profile Design•Blog Design•Social Media Applications Development•Content Design•Content delivery

Social Media Management•Campaign Strategy and Planning•Friend | Follower | Loyalty Building•Social Network Advertising•Post Updates•Discussion initiations and filtration

Social Media Support•Live Chat Integration•Knowledge Base and FAQ Integration•E-mail Support Integration•Video Development and Integration•Maintenance and Support Up-Gradations

Social Media Analytics•Data Collection and Processing•Sentiment Analysis•Social Conversations Influence Measurements•Return On Relationship Measurements•Dash Board Reporting

• Content-Centric ApproachContent-Centric Approach– True Multi-Channel PublishingTrue Multi-Channel Publishing– Aggregated Cross-Channel ReportingAggregated Cross-Channel Reporting

• Centralized Comment & Conversation Centralized Comment & Conversation ManagementManagement

• Social Profile ManagementSocial Profile Management• Team workflow and permissioningTeam workflow and permissioning• Complete publication history with user-level Complete publication history with user-level

audit trailsaudit trails• Connections to multiple channels includingConnections to multiple channels including::

About Conjoint > The Conjoint Difference



Key Functional Areas:• Multi-Channel Publishing• Social Content Management• Social Profiling• Team Workflow and Tasks• Content and Channel Reporting• Comment moderation

and response• Access Control

and permissioning

Key Functional Areas:• Multi-Channel Publishing• Social Content Management• Social Profiling• Team Workflow and Tasks• Content and Channel Reporting• Comment moderation

and response• Access Control

and permissioning

The Conjoint Marketing Hub is the nerve center of your social marketing The Conjoint Marketing Hub is the nerve center of your social marketing activities. It allow marketers to manage, measure and control all their activities. It allow marketers to manage, measure and control all their

social marketing activities through one centralized interface.social marketing activities through one centralized interface.


All content published through the Hub is centralized, providing users with a All content published through the Hub is centralized, providing users with a simple, organized and searchable record of simple, organized and searchable record of allall content across content across allall channels. channels.

Advanced multi-criteria Advanced multi-criteria filtering to sort and save filtering to sort and save

searchessearches

Advanced multi-criteria Advanced multi-criteria filtering to sort and save filtering to sort and save

searchessearches

Multi-Select actions simplify Multi-Select actions simplify bulk-tasks and sortable view bulk-tasks and sortable view

makes prioritization easymakes prioritization easy

Multi-Select actions simplify Multi-Select actions simplify bulk-tasks and sortable view bulk-tasks and sortable view

makes prioritization easymakes prioritization easy

One click actions allow you One click actions allow you to drill-down into content, to drill-down into content, comments, author, reports comments, author, reports or quickly modify the status or quickly modify the status

of contentof content

One click actions allow you One click actions allow you to drill-down into content, to drill-down into content, comments, author, reports comments, author, reports or quickly modify the status or quickly modify the status

of contentof content

Content Publishing & ManagementContent Publishing & Management


The Hub provides an intuitive interface for one-step publishing to dozens or The Hub provides an intuitive interface for one-step publishing to dozens or even hundreds destinations – with enterprise permissioning and reporting.even hundreds destinations – with enterprise permissioning and reporting.

WYSIWYG editor allows you to format the body of your post to

match your style

WYSIWYG editor allows you to format the body of your post to

match your style

Channel specific fields allows you to format content specifically for Twitter,

Facebook and Flickr

Channel specific fields allows you to format content specifically for Twitter,

Facebook and Flickr

Upload multiple assets to a single post – Video, Photos, Audio, etc – The Hub intelligently knows

which channels to publish which assets to (i.e. Video-to-YouTube;

Photos/Video-to-Flickr/Facebook, etc.)

Upload multiple assets to a single post – Video, Photos, Audio, etc – The Hub intelligently knows

which channels to publish which assets to (i.e. Video-to-YouTube;

Photos/Video-to-Flickr/Facebook, etc.)

Select multiple channels to publish

content

Select multiple channels to publish

content

Enterprise Grade, Multi-Channel PublishingEnterprise Grade, Multi-Channel Publishing


Channel Specific Content PublishingChannel Specific Content Publishing

Geo-Target posts within Facebook based on location or language. For example, post to users in France who speak German or to all Japanese

speaking fans regardless of location.

Geo-Target posts within Facebook based on location or language. For example, post to users in France who speak German or to all Japanese

speaking fans regardless of location.

Define which tabs in Facebook to publish content. Includes events, notes, photo

albums and wall

Define which tabs in Facebook to publish content. Includes events, notes, photo

albums and wall

Define how your messaging will appear on a channel by channel basis.

Giving you the publishing flexibility you need.

Define how your messaging will appear on a channel by channel basis.

Giving you the publishing flexibility you need.


Conversation DashboardConversation Dashboard

Quickly and easily publish to Facebook and Twitter from the Hub’s Conversation Dashboard.

Monitor stream of keywords and users while dynamically publishing and responding through

one centralized interface

Quickly and easily publish to Facebook and Twitter from the Hub’s Conversation Dashboard.

Monitor stream of keywords and users while dynamically publishing and responding through

one centralized interface


Editorial and Task CalendarEditorial and Task Calendar

Get a centralized view of all upcoming and previously published content as well as an

understand of what tasks are upcoming through a centralized editorial calendar

Get a centralized view of all upcoming and previously published content as well as an

understand of what tasks are upcoming through a centralized editorial calendar


Content is automatically formatted by the Hub for the target destination. Shortened URLs are Content is automatically formatted by the Hub for the target destination. Shortened URLs are generated automatically. Analytics and comments are aggregated by the Hub for reporting, generated automatically. Analytics and comments are aggregated by the Hub for reporting, moderation & engagement. This greatly simplifies the publication process, saves time, and moderation & engagement. This greatly simplifies the publication process, saves time, and

reduces the likelihood of manual errors.reduces the likelihood of manual errors.

Enterprise Grade, Multi-Channel PublishingEnterprise Grade, Multi-Channel Publishing


Hub deployments include the Hub deployments include the creation of branded landing creation of branded landing pages that drive significant pages that drive significant SEO-powered traffic. These SEO-powered traffic. These

pages aggregate social pages aggregate social network content and network content and

comments into one location comments into one location and provide significant SEO and provide significant SEO

benefit. benefit.

SEO OptimizationSEO Optimization


Assign tasks for a specific piece of content or a comment

Assign tasks for a specific piece of content or a comment

The Hub offers sophisticated enterprise The Hub offers sophisticated enterprise access workflow and permissioning so access workflow and permissioning so

teams can work together to deliver teams can work together to deliver effective social marketing.effective social marketing.

Enterprise Grade Channel Workflow & PermissioningEnterprise Grade Channel Workflow & Permissioning

Detailed reports are available for each Detailed reports are available for each piece of content published via the Hub piece of content published via the Hub

so you can see how content is being so you can see how content is being consumed across channels..consumed across channels..

Publication log & Audit trailPublication log & Audit trail

Social Comment AnalyticsSocial Comment Analytics

Sentiment Scoring on CommentsSentiment Scoring on Comments

Drill Down reports provide detailed

analytics on content performance on specific channels

Drill Down reports provide detailed

analytics on content performance on specific channels

Enterprise Reporting > ContentEnterprise Reporting > Content


Summary reports that Summary reports that aggregate data for content aggregate data for content

published over time and over published over time and over different channels gives different channels gives

marketers a new and marketers a new and powerful view of how their powerful view of how their channels are performing.channels are performing.

Enterprise Reporting > ChannelsEnterprise Reporting > Channels


Centralized Centralized comment comment

management lets management lets groups moderate groups moderate and respond to and respond to comments as a comments as a

team. team.

Workflow and Workflow and automated automated

sentiment scoring sentiment scoring allows you to allows you to

prioritize responsesprioritize responses. .

Comment Management and ModerationComment Management and Moderation


In addition to compiling analytics and In addition to compiling analytics and comments, the Hub also pulls in comments, the Hub also pulls in

profile information for every individual profile information for every individual who engages with your content, so who engages with your content, so

you can build a knowledge base about you can build a knowledge base about the people who are talking about you.the people who are talking about you.

Social profiles include a record of all Social profiles include a record of all comments from the user, plus comments from the user, plus

sentiment scoring, contactsentiment scoring, contact information, and analytics. information, and analytics.

Social Profiling and Sentiment ScoringSocial Profiling and Sentiment Scoring


Price/Features Silver Gold Platinum

Page design 2 pages 4 pages 6 pages

Software access 2 users 5 users 10users

Support services None Yes Yes with Experts

Analytics and Reporting

Basic Advance Advance

Adverts Rs 5,000 one time Rs 5,000 one time Rs 5,000 one time

Staff Training None Basic Advance

Support and consultancy

1 month 6 month One year

Price Rs.25,000 per months

Rs. 35,000 per month

Rs. 50,000 per month


The Conjoint Social Marketing Hub is the end-to-end solution The Conjoint Social Marketing Hub is the end-to-end solution for all your social marketing activities.for all your social marketing activities.