22
CLARIFY: CONNECTING YOUR WORLD

Connect: Contact Database Workshop

Embed Size (px)

Citation preview

Page 1: Connect:  Contact Database Workshop

CLARIFY: CONNECTING YOUR WORLD

Page 2: Connect:  Contact Database Workshop

www.womensbusiness.club

Helping your business grow through our ABC system

CHIEVE

UILD

ONNECT

Page 3: Connect:  Contact Database Workshop

CLARIFY: Business Planning...unleash the power of your vision

CONNECT: Contact Management... unleash the power of your database

SHOUT: Social Media Marketing...unleash the power of the internet

SELL: Sales without Selling... unleash the power of relationships

Page 4: Connect:  Contact Database Workshop

Data Statistics

• The industry standard percentage for undeliverable mail coming back should be no more than 7%.

• Google is the most accurate and detailed source of business data in the UK scoring 58.8% accuracy.

• The Phone Book features a wrong phone number in 27.8% of the cases, and a wrong address in 2.9% of the cases and also has 20.8% duplicate entries.

Page 5: Connect:  Contact Database Workshop

Improve Business By:

Creating an extensive and good quality contact database

that will dramatically improve your business's chances

of success.

Maintain data integrity by limiting the number of people

who have access to your database and by protecting the

accuracy and reliability of your data.

Segment your data so that your marketing strategy and

tactics are accurate.

Page 6: Connect:  Contact Database Workshop

Keep Them Coming Back By:

Record why they bought from you

Record why they didn’t go to the competition

Record feedback after the purchases

Page 7: Connect:  Contact Database Workshop

Save Time By:

Keeping accurate data records

Backing up your data in two or three different

places

Instantly recording unsubscribers

Creating a master spreadsheet or database

Page 8: Connect:  Contact Database Workshop

Your 100 - Create your List

Leave your first column blank for your A, B, C, D

Create headers – Name, Surname, Email, Business, Area, First Visit, etc

Create a marketing section with headers for marketing, e.g. Facebook, Email, etc

Create communication columns for method of communication, e.g. text, email,

letter, etc

Write down every single person that you know starting with the name and

surname columns. You should be able to list more than 100 people easily. You

can find out their contact details later.

If you have an existing business database you may already have thousands of

contacts but they will need sorting. Copy the info into the database making

sure that you include where you got their contact details from. For example, if

you are pulling in your LinkedIn contacts, make a note in the marketing section.

Page 9: Connect:  Contact Database Workshop

Who do you know?

ME

School Run

Church

Hairdresser

Shops

Gym

Doctors

Financial Advisor

Kids Clubs

Page 10: Connect:  Contact Database Workshop

Arrange your List

A = Advocates10% of you database B = Believers20% of you database C = Casual60% of you database D = Delete10% of you database

Page 11: Connect:  Contact Database Workshop

Maintain your List

Keep in touch consistently and personally using the method

that you first got in touch with them.

Make sure you also have a clear way of identifying and

merging duplicates.

Create a system to check for or avoid adding duplicates.

Include a notes section where you can keep a conversation

history.

Mailchimp is a free tool that can be used as a basic CRM tool.

Zoho can also be used for more detailed CRM and has a free

start up option

Page 12: Connect:  Contact Database Workshop

Understanding Your Database

Four Generations, each having:

Different morals and standards

Different backgrounds and experiences

Different methodologies

Different communication preferences

Different expectations from work and family life

Different physical and mental abilities

Page 13: Connect:  Contact Database Workshop

Veterans

1922 – 1946 67-91 years old6.5% of the workforce

Veterans Communication preferences:−In person or a letter−Prefers clear expectations and no time

pressure−Enjoy talking about times past−Formal communication −A message that their contribution is respected

Page 14: Connect:  Contact Database Workshop

Baby Boomers

1947 -1964 49-66 years old41% of the workforce Baby Boomers Communication preferences:−Telephones−Happy to be challenged and coached−Available at all times−Motivational communication−A message that you are needed

Page 15: Connect:  Contact Database Workshop

Generation X

1965 -1980 33-48 years old 29.5% of the workforce Generation X Communication preferences:−Mobile phones but only available during office

hours−Relaxed, informal communication−A message that they have creative freedom to

explore a new way

Page 16: Connect:  Contact Database Workshop

Generation Y

1981 – Now < 32 years old 22.5% of the workforce Generation Y Communication preferences:−Social Media, internet and email−Friendly, informal communication−A message that they have what it takes

Page 17: Connect:  Contact Database Workshop

Your Avatars

Where do they live?What do they drive?What is their family situation?Where do they shop?What do they do for fun?What time to they go to bed?What do they read?How old are they?What do they eat?

Page 18: Connect:  Contact Database Workshop

Failure

The lack of a solid keep-in-touch marketing strategy is where most businesses fail. Smart businesses owners understand the value of a long term relationship and providing useful information over a period of time. Most business owners give up on a prospect after hearing ‘no’.

Page 19: Connect:  Contact Database Workshop

Keeping in Touch

A’s Remember birthdays, anniversaries and other significant dates. Write a personal card and send a gift.Meet or call once a monthThanks and gift for referralsRecommended follow on service after purchaseDiscounts

B’s Remember birthdays, anniversaries and other significant dates.

Write a personal card.Send personal communicationIncentives for referralsRecommended follow on service after purchaseDiscounts

C’s Remember birthdays and send a card.Send newsletter or updates.Incentives for referrals

D’s Don’t be tempted to get back in touch.

Page 20: Connect:  Contact Database Workshop

Monthly Contact with ABC’s

JANUARY Example

Theme: New YearSlogan: Make this is the year that your dreams come true. Gifts: A = Branded diary B = Branded calendarC = eCard with New Year promotion

FEBRUARY Example

Theme: Valentine’s Slogan: Loving YouGifts: A = Flowers and ChocolatesB = ChocolatesC = Chocolates

www.daysoftheyear.com

Page 21: Connect:  Contact Database Workshop

Keep in Touch Tips

Seen or written an article that would be of interest to them? Send a

copy along with a friendly note saying how you have been thinking

of them and thought the article would be helpful.

Promote your prospect’s business or achievement on Facebook or

other social media sites to show your support.

Page 22: Connect:  Contact Database Workshop

THANK YOUAngela De Souza07530 259 140

[email protected]