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CLARIFY: CONNECTING YOUR WORLD
www.womensbusiness.club
Helping your business grow through our ABC system
CHIEVE
UILD
ONNECT
CLARIFY: Business Planning...unleash the power of your vision
CONNECT: Contact Management... unleash the power of your database
SHOUT: Social Media Marketing...unleash the power of the internet
SELL: Sales without Selling... unleash the power of relationships
Data Statistics
• The industry standard percentage for undeliverable mail coming back should be no more than 7%.
• Google is the most accurate and detailed source of business data in the UK scoring 58.8% accuracy.
• The Phone Book features a wrong phone number in 27.8% of the cases, and a wrong address in 2.9% of the cases and also has 20.8% duplicate entries.
Improve Business By:
Creating an extensive and good quality contact database
that will dramatically improve your business's chances
of success.
Maintain data integrity by limiting the number of people
who have access to your database and by protecting the
accuracy and reliability of your data.
Segment your data so that your marketing strategy and
tactics are accurate.
Keep Them Coming Back By:
Record why they bought from you
Record why they didn’t go to the competition
Record feedback after the purchases
Save Time By:
Keeping accurate data records
Backing up your data in two or three different
places
Instantly recording unsubscribers
Creating a master spreadsheet or database
Your 100 - Create your List
Leave your first column blank for your A, B, C, D
Create headers – Name, Surname, Email, Business, Area, First Visit, etc
Create a marketing section with headers for marketing, e.g. Facebook, Email, etc
Create communication columns for method of communication, e.g. text, email,
letter, etc
Write down every single person that you know starting with the name and
surname columns. You should be able to list more than 100 people easily. You
can find out their contact details later.
If you have an existing business database you may already have thousands of
contacts but they will need sorting. Copy the info into the database making
sure that you include where you got their contact details from. For example, if
you are pulling in your LinkedIn contacts, make a note in the marketing section.
Who do you know?
ME
School Run
Church
Hairdresser
Shops
Gym
Doctors
Financial Advisor
Kids Clubs
Arrange your List
A = Advocates10% of you database B = Believers20% of you database C = Casual60% of you database D = Delete10% of you database
Maintain your List
Keep in touch consistently and personally using the method
that you first got in touch with them.
Make sure you also have a clear way of identifying and
merging duplicates.
Create a system to check for or avoid adding duplicates.
Include a notes section where you can keep a conversation
history.
Mailchimp is a free tool that can be used as a basic CRM tool.
Zoho can also be used for more detailed CRM and has a free
start up option
Understanding Your Database
Four Generations, each having:
Different morals and standards
Different backgrounds and experiences
Different methodologies
Different communication preferences
Different expectations from work and family life
Different physical and mental abilities
Veterans
1922 – 1946 67-91 years old6.5% of the workforce
Veterans Communication preferences:−In person or a letter−Prefers clear expectations and no time
pressure−Enjoy talking about times past−Formal communication −A message that their contribution is respected
Baby Boomers
1947 -1964 49-66 years old41% of the workforce Baby Boomers Communication preferences:−Telephones−Happy to be challenged and coached−Available at all times−Motivational communication−A message that you are needed
Generation X
1965 -1980 33-48 years old 29.5% of the workforce Generation X Communication preferences:−Mobile phones but only available during office
hours−Relaxed, informal communication−A message that they have creative freedom to
explore a new way
Generation Y
1981 – Now < 32 years old 22.5% of the workforce Generation Y Communication preferences:−Social Media, internet and email−Friendly, informal communication−A message that they have what it takes
Your Avatars
Where do they live?What do they drive?What is their family situation?Where do they shop?What do they do for fun?What time to they go to bed?What do they read?How old are they?What do they eat?
Failure
The lack of a solid keep-in-touch marketing strategy is where most businesses fail. Smart businesses owners understand the value of a long term relationship and providing useful information over a period of time. Most business owners give up on a prospect after hearing ‘no’.
Keeping in Touch
A’s Remember birthdays, anniversaries and other significant dates. Write a personal card and send a gift.Meet or call once a monthThanks and gift for referralsRecommended follow on service after purchaseDiscounts
B’s Remember birthdays, anniversaries and other significant dates.
Write a personal card.Send personal communicationIncentives for referralsRecommended follow on service after purchaseDiscounts
C’s Remember birthdays and send a card.Send newsletter or updates.Incentives for referrals
D’s Don’t be tempted to get back in touch.
Monthly Contact with ABC’s
JANUARY Example
Theme: New YearSlogan: Make this is the year that your dreams come true. Gifts: A = Branded diary B = Branded calendarC = eCard with New Year promotion
FEBRUARY Example
Theme: Valentine’s Slogan: Loving YouGifts: A = Flowers and ChocolatesB = ChocolatesC = Chocolates
www.daysoftheyear.com
Keep in Touch Tips
Seen or written an article that would be of interest to them? Send a
copy along with a friendly note saying how you have been thinking
of them and thought the article would be helpful.
Promote your prospect’s business or achievement on Facebook or
other social media sites to show your support.
THANK YOUAngela De Souza07530 259 140