Content curation: A Perfect Tool for Content Marketing

Content CurationA Perfect Tool for Content Marketing

Presented by

Praveen K Panjiar

For

WITS ZEN.COMA Blog for Web, Internet, Technology and Social Intelligence

Content Curation: A Perfect Tool for Content Marketing

“Emotion & Design: Attractive Things Work Better” -Don Norman, Usability Guru

“Content Curation: Theme, Emotion & Design Work Better”

- WITS Zen

What is Curation


"Curation”, a buzzword. “Digital curation, the preservation and maintenance of digital assets”- Wikipedia

Curation is the act of sorting through the vast amounts of content on the web and presenting it in a coherent way, organized around a specific topic(s).

There’s a Human Touch, doing the sifting, sorting, arranging, and publishing.

What is Content Curation


"Curation comes up when search stops working…[and] when people realize that it isn't just about information seeking, it's also about synchronizing a community."--NYU Professor Clay Shirky

Content curation: a process of assembling, summarizing and categorizing and interpreting information from multiple sources in a context that is relevant to a particular audience.

Who is Content Curator?


The Curator is an editor who sorts through the content to find the information relevant to them and/or their audience.

Content Curator is someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.

What Does A Content Curator Do?


Locates and evaluates valuable content

Organizes and connects content so that it is as accessible as possible

Creates and re-purposing content when it adds to the underlying value

Capitalizes on the Social Web to build connections and context

Builds trusted relationships with learners and other curators

Develops a point of view on a topic or issue

Does research to validate the POV

Summarizes the research and draws out insights

Writes and publishes a content piece

What Does Curation Mean for Marketers?


Content Curation jumped into marketers’ vocabulary in 2010. Content curation is one of the keystones in a content marketing strategy.

A new and powerful way for marketers to seamlessly sift through the flood of content available to prospects. Content curation helps marketers find, select, and republish product reviews and other third-party content to their brands benefits.

Good content is an essential element to any digital marketing strategy.

What Does Curation Mean for Marketers


Content Curation jumped into marketers’ vocabulary in 2010. Content curation is one of the keystones in a content marketing strategy.

A new and powerful way for marketers to seamlessly sift through the flood of content available to prospects Content curation helps marketers find, select, and republish product reviews and other third-party content to their brands benefits.

Good content is an essential element to any digital marketing strategy.

Why Do We need Content Curation?


Explosion of digital information on the Web

Problems for both information consumers and marketers

Difficult and time consuming to find relevant, useful, and timely information as well as challenging to make your content stand out.

Search engines manage this volume with improved search solutions.

Google Alerts, RSS feeds, and other tools enable information that comes closer to consumers requirements.

Human data input such as user tagging, recommendations, and sites like Digg and Stumble Upon and others have provided discovery alternatives.

Content consumers require contextual relevance and aesthetic sorting.

What Are Main Objectives of Curation?


What is Content marketing?


“Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action.” – Wikipedia Content marketing products includes:

Digital content, Websites or Microsites

Blog posts, Videos, Audios, Pictures, or a combination of all of those things

Custom magazines, Newsletters, White papers, Webcasts/webinars, Podcasts, Interactive online events, eMail, etc

Why Do We Need Content Marketing?


Educating the customer results in the brand’s recognition as a thought leader and industry expert.

Consistently creating content or submitting to sites or whatever it is, it’s really overwhelming to a lot of people.

What Are The Challenges in Content Marketing?


Creating original content and finding high-quality content

How can their content be found, stand out, and be relied upon by customers?

How can they afford to keep up with their customers’ insatiable demand for content?

How can they easily find relevant content, review it, and respond or re-publish it to influence their customers?

How Does Content Curation Help in Content Marketing?


A powerful ingredient to add to your content cake.

Content curation addresses both information consumers’ and marketers’ challenges in taming the flood of digital information. Content curation around a subject speaks about the knowledge, expertise, and brand message of a company that has created the particular channel or source of content. Add value and relevance beyond the original content.

What Is The Importance of Curation In Content Marketing?


Content curation is as important in the content marketing toolbox as is creation.For the marketer, there are three challenges beyond good curation:

Selecting an issue or set of issues that will draw the target audience. Presenting and distributing the curated content in a way that positively associates the brand with the value provided to the information consumer. Gaining insight into audience interests to improve the content presented and obtaining behavioral analytics for use in lead nurturing.

Content Marketing Value Proposition


For bigger picture, click on the image.

http://www.mckittrickassociates.com/images/Content-Curation-Evaluation-Framework-V1-01-13-2011.pdf

What are the Benefits of Content Marketing?


Acknowledged as a thought leader.

A great way of promotion yourself or your business.

Economical; it doesn’t affect much your marketing budget.

Free of charge and effective tool.

The more you publish, the more credibility is built.

Shorten your sales cycles, and generate more leads.

Improve your search engines rankings.

An advantage over your competitors.

What are the Tools Available for Content Curation?


Refer following resources:

What are the best content curation tools for daily use?

Content Curation: The Skill

Nine Content Curator Tools for Social Media


About WITS ZENA blog to bring the Web, Internet, Technology and Social innovations and innovative news to global WITS enthusiasts, practitioners, prospective customers, business partners, and investors, eventually inspiring the inventing entrepreneurs into technology venturing and entrepreneurship.

The man behind emulating the concept of information hub is Praveen Panjiar. Started off as a practitioner in media, challenged his capabilities and delved into the field of IT services, encompassing content creation to marketing communication, online marketing, social media/social commerce, web strategy, to business development.

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Content curation: A Perfect Tool for Content Marketing