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Fluence Media principal Blois Olson applies content marketing to legal marketing. It includes "content marketing is all the crap you learn in CLE's that your clients should know. Presented Aug. 2012 to the Solo and Small Strati
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Content Marketing for Lawyers
#fluencecontent #solosmall2012 Blois Olson, Principal
What is Content Marketing?
innovative insight. connected content. exciting executions
Defining Content Marketing
• All that crap in your head, and in your files, and from CLE’s that your clients should know.
• Anything you say, write, think, or opine on that has an audience larger than the one client it is intended to help.
innovative insight. connected content. exciting executions
You’re an expert…
• Even though you can’t call your self one…you can show that you are one.
Comment on legal issues of the day. Share experiences through blind case studiesEducate about the process, what to expect.Share how your, successes, how you practice/relate to clients…New laws, regulations, precedents…
innovative insight. connected content. exciting executions
Strategy.
innovative insight. connected content. exciting executions
Your future clients biggest challenge…
innovative insight. connected content. exciting executions
Search.
innovative insight. connected content. exciting executions
Choose Your Channels.
innovative insight. connected content. exciting executions
Create Content.
innovative insight. connected content. exciting executions
Curators
innovative insight. connected content. exciting executions
Distribute It.
innovative insight. connected content. exciting executions
Test + Measureinnovative insight. connected content. exciting executions
Test + Measure
innovative insight. connected content. exciting executions
