Cool things about Google Ad Planner

India, 10 May 2011

RESEARCH PAGE1.

a. Search by site

Category of the website

Advertising

a. Search by site contd.

Other sites

Keywords It can be used for Search

Engine Optimization. Also it helps content writers and site designers valuable information.

b. Search by audience

Defining your audience

Predefined audience

It shows highlighted tabs which show you the keywords they search for, the sites that they visit, the demographics they have selected.

b. Search by audience contd. Sorting by comp

index as opposed to reach

It gives a list of smaller websites which will be more targeted towards the audience.

Ads

Visualization Tools

MEDIA PLAN PAGE2.

Helps a Media Planner in 3 key areas :Reach

It involves finding the list of sites that is going to work for your campaign.

RelevanceIt involves having a certain degree of confidence that the

sites that you are targeting will work for your audience. Insights

Also it tells me where my audience is going beyond the obvious sites.

Helps take an informed decision based on

Geo-targeting PsychographicsTraffic estimates

It helps to:

Get higher response rateWaste fewer Marketing money

PUBLISHER PAGE3.

Helps a Publisher to :

Increase their earning potential by making it easier for the advertisers to find their websites .

Edit their website details and optimize it.

THANK YOU