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Publishers Checkup
Are You Ready For Publishing in Hard Times?
© 2008 Peter Beren
Peter Beren Publishing
Strategies & Tactics
For Independent Publishers
Presented by Peter Beren,Publishing Consultant.
Peter Beren Publishing
Goals
Publish Effectively in 2009 – 2010
Develop Strategies For The Downturn
Peter Beren Publishing
Down Market Requirements
Strongest TitlesPriced to the
MarketCreative
Marketing
Sell-Through
Strongest Titles Priced
Well
Marketing
Peter Beren Publishing
Publish Smarter
Quality not Quantity
Concentration of Marketing Force
Repurpose Content
Publish Smarter
Printing
Packaging
Pricing
Creative Marketing
Focus
Buzz
Repurpose Content
Revisions
Reissues
Spin offs
Roll-ups
Peter Beren Publishing
Identify New Opportunities
Increase Subsidiary Rights Income Find Hidden Sales Channels Cut Costs Get the Most Out of Your Backlist
Peter Beren Publishing
Financial Benefits
Reduce Overhead
Increase Profit Margins
Reduce Returns Increase Sales
Peter Beren Publishing
Anti-Recessionary Publishing Strategies
More withMore withLessLess
Repurpose content
Repurpose content
Cut c
osts
Cut c
osts
improve profits
improve profits
Grow
Sal
es
Grow
Sal
es
Grow ProfitsGrow Profits
Sub
right
s
Sub
right
s
Quality TitlesQuality Titles
Red
uce
retu
rns
Red
uce
retu
rns
Special salesSpecial sales
Backlist
Backlist
PlanningPlanning
Publishing Plans
Publishing Plans
Rev
iew
P&
LSR
evie
w P
&LS
Focus marketing
Focus marketing
Peter Beren Publishing
More Anti-Recessionary Publishing Strategies
Regional Publishing Casual Sale Barriers Down-Pricing Advantages Up-Pricing Advantages Series Platforms Web Marketing
Peter Beren Publishing
Research Methodology
Interviews by Phone and/or On-site – Publisher and key staff
Review of Titles, Formats, Prices Review of Contracts Review of Operating Statements Bestselling Backlist and Front list Sales Analysis/Account Analysis
Peter Beren Publishing
Peter Beren, Publishing Consultant
30 years publishing experience Founder, Sierra Club Licensing Program Publisher, Sierra Club Books Founding Publisher, VIA Books VP, Publishing, Palace Publishing Group
Peter Beren Publishing
Selected Consulting Clients
NOLO Chronicle Books Tarcher/Penguin Ten Speed Press Welcome Books Shambhala Healthy Planet Healthy Travel Co. Island Heritage The Book Designers
Future Medicine Age Wave World Wildlife Fund The Nature Company MILIA: The International
Publishing and New Media Market
Lynda.com MyDailyHealth.com Encounter Books
Peter Beren Publishing
What They’re Saying…
“Peter Beren has great experience and deep publishing intelligence. Every time I meet with him, I come away with valuable insights.” --- Charlie Winton, Publisher,
Counterpoint Press
Peter Beren Publishing
And….
“We hired Peter for a ‘Publishers Checkup’ and got over 25 recommendations on how to improve our publishing division’s performance. I would definitely recommend Peter’s service” ---Jake Warner, Founder and
CEO, NOLO
Peter Beren Publishing
And….
“When I have a publishing problem, I call Peter Beren.”
--- Phil Wood, Founder and Publisher, Ten Speed Press
Peter Beren Publishing
Peter Beren,Publishing Consultant
(510) [email protected]
Schedule Your Checkup by phone or email.
Thank you for your consideration..
