Cradle To Cradle Online Community Proposal

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A preliminary online community strategy presented to Celery Designs for the client, Cradle to Cradle.

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  • 1.Cradle to CradleCommunity Outline
    Prepared by David Jay
    2/20/2011

2. Current Community Snapshot
3. Search Traffic is Massive
Google Search Trends:
4. Much Smaller Presence in Social Media
5. Theres a Gap
Awareness
Orientation
Performance
Aspiration
6. Problem:
People are inspired buthave no clear course of action.
Solution:
7. Success to Mimic
8. Create a Clear Entry Point
What new professions will exist in a C2C world?
Which existing professions will be transformed?
Revenue Generating!
Create Shared Identity
9. Create a Clear Entry Point
Core Tools
Core Metrics
10. Model:
Build a Professional Community of Practice
11. Build a Professional Community of Practice
Core Tools
Core Metrics
12. Manage Both ThroughInternal Media
The cheapest way to build a community is to strategically direct attention.
Advertising $
13. Manage Both ThroughInternal Media
Core Tools
Core Metrics
C2C Website
14. Cost