A preliminary online community strategy presented to Celery Designs for the client, Cradle to Cradle.
1.Cradle to CradleCommunity Outline Prepared by David Jay 2/20/2011
2. Current Community Snapshot 3. Search Traffic is Massive Google Search Trends: 4. Much Smaller Presence in Social Media 5. Theres a Gap Awareness Orientation Performance Aspiration 6. Problem: People are inspired buthave no clear course of action. Solution: 7. Success to Mimic 8. Create a Clear Entry Point What new professions will exist in a C2C world? Which existing professions will be transformed? Revenue Generating! Create Shared Identity 9. Create a Clear Entry Point Core Tools Core Metrics 10. Model: Build a Professional Community of Practice 11. Build a Professional Community of Practice Core Tools Core Metrics 12. Manage Both ThroughInternal Media The cheapest way to build a community is to strategically direct attention. Advertising $ 13. Manage Both ThroughInternal Media Core Tools Core Metrics C2C Website 14. Cost