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Create a Brand That’s In Demand! with Rachel Strella www.strellasocialmedia.com

Create A Brand That's In Demand

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Whether you’re aware of it or not, you have a brand. And, thanks to social media, your brand has the ability to be seen by millions. In this session, you’ll discover the relationship between your personal and business brand, establish how you want to your brand portrayed online, how you’ll deliver your brand message via social media, and ways you can manage your brand with ease! We’ll also share a few snafu’s to avoid!

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Page 1: Create A Brand That's In Demand

Create a Brand

That’s In Demand!

with Rachel Strella

www.strellasocialmedia.com

Page 2: Create A Brand That's In Demand

Personal Branding

Page 3: Create A Brand That's In Demand

Personal Branding

Branding:

Corporate vs. Personal

Page 4: Create A Brand That's In Demand

Personal Branding

Building a Professional Brand

Page 5: Create A Brand That's In Demand

Personal Branding

What Are Your Strengths?

Page 6: Create A Brand That's In Demand

Personal Branding

What’s ‘In Demand?’

Page 7: Create A Brand That's In Demand

Personal Branding

What’s ‘In Demand?’

→ Analytical Thinking → Proactivity → Leadership → People Skills → Flexibility

Page 8: Create A Brand That's In Demand

Personal Branding

Do Strengths Match Needs?

Page 9: Create A Brand That's In Demand

Personal Branding

If you said yes, congrats… → We can refine them → Align your brand to your skills

If you said no… → Aim to learn one of these skills

before the end of the year → The tactics we will discuss today

can help

Page 10: Create A Brand That's In Demand

Personal Branding

YOU have an advantage because:

→ Knowledge is power → You can start now! → A few slight shifts can pay big

dividends

Page 11: Create A Brand That's In Demand

What to Feed Google

Page 12: Create A Brand That's In Demand

What to Feed Google

Google Loves…

Page 13: Create A Brand That's In Demand

What to Feed Google

Proactivity

→ An online portfolio or website → A LinkedIn profile → An alternative social media site

such as a Facebook page or Twitter handle

Page 14: Create A Brand That's In Demand

What to Feed Google

Analytical Thinking

→ Value-based content which showcases your skills

→ Freshness and consistency → Keywords and catchy headlines

Page 15: Create A Brand That's In Demand

What to Feed Google

People Skills

→ A community of fans, followers, and connections (‘social’ proof)

→ Recommendations, testimonials, and case studies (‘real’ proof)

→ Social shares and backlinks

Page 16: Create A Brand That's In Demand

What to Feed Google

Leadership

→ Articulate core values to form a brand of integrity

→ Establish trust to create ongoing relationships

→ Influence others

Page 17: Create A Brand That's In Demand

What to Feed Google

Flexibility

→ Experiment with new and different ideas

→ Do something that scares you – and share it with the world

→ Shift with demand

Page 18: Create A Brand That's In Demand

LinkedIn & Branding

Page 19: Create A Brand That's In Demand

LinkedIn & Branding

Include a photo

Page 20: Create A Brand That's In Demand

Complete profile fully

LinkedIn & Branding

Page 21: Create A Brand That's In Demand

Have a strong headline

LinkedIn & Branding

Page 22: Create A Brand That's In Demand

Complete contact info

LinkedIn & Branding

Page 23: Create A Brand That's In Demand

Write an engaging summary

LinkedIn & Branding

Page 24: Create A Brand That's In Demand

Include skills and expertise

LinkedIn & Branding

Page 25: Create A Brand That's In Demand

Personal Brand Management

Page 26: Create A Brand That's In Demand

Personal Brand Management

→ Have a professional photo and

use it consistently across the web

→ Sign up for Google alerts (google.com/alerts)

→ Connect with influencers and with your target audience

Brand checklist

Page 27: Create A Brand That's In Demand

→ Use social sites, such as Twitter,

as a person rather than a business (if possible)

→ Showcase your expertise by offering information that your audience wants and needs

Brand checklist

Personal Brand Management

Page 28: Create A Brand That's In Demand

→ Keep content fresh and

consistent → Respond to your followers → Have a system in place for

handling less-than-positive feedback

Brand checklist

Personal Brand Management

Page 29: Create A Brand That's In Demand

Personal Branding Snafu’s

Brands Gone Bad

Page 30: Create A Brand That's In Demand

Personal Branding Snafu’s

Keep Facebook Page G Rated

Page 31: Create A Brand That's In Demand

Personal Branding Snafu’s Use Your Head!

Page 32: Create A Brand That's In Demand

Personal Branding Snafu’s

Keep LinkedIn Professional

Page 33: Create A Brand That's In Demand

Personal Branding Snafu’s

First Impressions are Lasting

Page 34: Create A Brand That's In Demand

Personal Branding Snafu’s

Leave Fido at Home

Page 35: Create A Brand That's In Demand

Personal Branding Snafu’s

Be Social by Being Available

Page 36: Create A Brand That's In Demand

Personal Branding Snafu’s

Connect Appropriately

Page 37: Create A Brand That's In Demand

Personal Branding Snafu’s

Offer Value

Page 38: Create A Brand That's In Demand

Personal Branding Snafu’s

What’s Said on Social Media…

Page 39: Create A Brand That's In Demand

Questions

Page 40: Create A Brand That's In Demand

Website and Blog: StrellaSocialMedia.com

Facebook: Facebook.com/StrellaSocialMedia

Twitter: Twitter.com/RachelStrella

LinkedIn: LinkedIn.com/in/RachelStrella

Connections and Resources