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presented on "Lobbying the Administration"

Text of Creating A Solid Personal Brand Luncheon Speech Brown

  • CREATING A SOLID PERSONAL BRAND

    December 11, 2009Presented by:Marshall Brown

  • Marshall BrownMarshall Brown, President of Marshall Brown & Associates, is a certified executive and career coach and personal brand strategist. Marshall has always had a passion for helping professionals find ways to succeed in the workplace while living happy and fulfilling lives. Unleashing & Channeling Your Power to Succeedreflects his commitment to supporting and encouraging his clients to find their passions and unique talents, while seeking additional possibilities to move from mediocre to exceptional. He sets the bar high for himself and others, and is the catalyst for new and breakthrough thinking.Marshall brings a significant amount of knowledge and experience in coaching, branding, business, marketing and leadership to his work with individual and organizational clients.

    He serves as a coach to already successful high achievers who enjoy challenging themselves. His clients include association executives, lawyers, health care professionals, CEOs and business entrepreneurs.

    Marshalls first book, High Level Resumes, released in January 2005, reflects his successful work in leading hundreds of job candidates in creating compelling professional resumes. As an industry expert, his speaking engagements have attracted hundreds of association and business professionals from across the country.

    For additional information contact Marshall at 202.518.5811, via email at: [email protected] or via the website at: www.mbrownassociates.com. Marshall Brown & Associates*www.mbrownassociates.com

    www.mbrownassociates.com

  • So, What are We Going to Talk About?The New World of WorkPersonal BrandingNetworkingGoogle PresenceAction PlanREACH 360

    No man becomes a fool until he stops asking questions. Charles SteinmetzMarshall Brown & Associates*www.mbrownassociates.com

    www.mbrownassociates.com

  • New World of Work

    Be Self ManagingKnow Your BrandKeep on LearningUnderstand Business TrendsPrepare for Competencies, not Jobs!Network, Network, NetworkCreate a VisionYOU Must Take Charge of Your Career!

    "Dream as big as you can dream, and anything is possible." - Michael Phelps

    www.mbrownassociates.comMarshall Brown & Associates*

    www.mbrownassociates.com

  • What is a Brand?Marshall Brown & Associates*www.mbrownassociates.com

    www.mbrownassociates.com

  • The Worlds Strongest BrandsSource: InterBrandMarshall Brown & Associates*www.mbrownassociates.com

    www.mbrownassociates.com

  • What is a Personal Brand?Personal branding means being your best, authentic self and standing out from your peers so you can achieve your goals. In the words of William Arruda, What makes you unique, makes you successful. Marshall Brown & Associates*www.mbrownassociates.com

    www.mbrownassociates.com

  • What is a Brand?Its UNIQUE because it separates you from your peers.

    Its a PROMISE because you commit to delivering it with everything you do and it based on what is true and real and genuine about you.

    It has VALUE to your target audience.Your target audience means the people who need to know aboutyou so that you can be wildly successful!

    Marshall Brown & Associates*www.mbrownassociates.com

    www.mbrownassociates.com

  • Personal Brand AttributesAccessibleAdventurousArgumentativeBoldCarelessCollaborativeCompetitiveConservativeCredibleDiplomaticEasygoingEntertainingExperiencedFormalFunnyGlobalHealthy

    HumorousInspiringIntuitiveLeader likeMaterialisticMysteriousOrganizedPhilanthropicProlificResourcefulSensitiveSpiritualTemperamentalVisionaryWittyAccurateAggressive

    AssertiveBrightCaringColorfulConfidentConvincingDaringDramaticEgotisticalEnthusiasticExtrovertedForward-thinkingGregariousHelpfulImaginativeIntelligentInventiveLikableMelodramaticOpen-mindedOriginalPreciseQuirkyRestlessShyStubbornTolerantWarmYouthfulActiveAloofAuthenticCalm

    CharmingCommunicativeCongenialCooperativeDependableDrivenEnergeticEntrepreneurialFlexibleFriendlyGenerousHappyHonestImpatientJustLovingMethodicalOptimisticPassionateRefinedRisk-takingSincereSuccessfulTrendyAdaptableAmbitiousCarefreeCheerfulConnectedCreativeDevotedDynamicEthicalFunGenuineIntrovertedKindLoyalMoodyOrderlyProductiveSavvyTrustingWise

    Marshall Brown & Associates*www.mbrownassociates.com

    www.mbrownassociates.com

  • There are no limits to what I can do.InnovativeBoldMaverickRisk TakerSuccessfulCompetitiveBoundlessRichard Branson The Intrepid BrandMarshall Brown & Associates*www.mbrownassociates.com

    www.mbrownassociates.com

  • HumanConcernedEmpathetic Genuine WarmOprah The Caring BrandMarshall Brown & Associates*www.mbrownassociates.com

    www.mbrownassociates.com

  • The VPs of Brand YOUVisionPurposeValues PassionsTo be yourself in a world that is trying to make yousomething else is the greatest accomplishment.

    -Ralph Waldo EmersonMarshall Brown & Associates*www.mbrownassociates.com

    www.mbrownassociates.com

  • Understand your target audience and key influencersKnow Your Target AudienceMarshall Brown & Associates*www.mbrownassociates.com

    www.mbrownassociates.com

  • Know Your Peers/CompetitorsMarshall Brown & Associates*www.mbrownassociates.com

    Whats the same?

    Whats the difference?

    What separates you?

    Try this exercise

    www.mbrownassociates.com

  • To BeOutstanding,Stand Out.Marshall Brown & Associates*www.mbrownassociates.com

    www.mbrownassociates.com

  • Marshall Brown & Associates*www.mbrownassociates.com

    If you dont show up in Google, you dont exist!

    www.mbrownassociates.com

  • CAREERBUILDER.COM Survey Results show 22 % of hiring managers said they use social networking sites to research job candidates, up from 11% in 2006AND, of those hiring managers who have screen job candidates via social networking profilesMarshall Brown & Associates*www.mbrownassociates.com

    www.mbrownassociates.com

  • CAREERBUILDER.COM Survey34 % reported they found content that caused them to dismiss the candidate from consideration.-September 10, 2008Marshall Brown & Associates*www.mbrownassociates.com

    www.mbrownassociates.com

  • Are You LinkedIn?Marshall Brown & Associates*www.mbrownassociates.com

    www.mbrownassociates.com

  • Social Networking SitesIn addition to LinkedIn..FacebookTwitterEcademyNaymzRyzeMySpaceYouTubeMarshall Brown & Associates*www.mbrownassociates.com

    www.mbrownassociates.com

  • In Summary

    The world has changed Your brand is the only constant Strive for career distinction Its about: Authenticity Differentiation Relevance Marshall Brown & Associates*www.mbrownassociates.com

    www.mbrownassociates.com

  • Marshall Brown & Associates*www.mbrownassociates.com

    www.mbrownassociates.com

  • Marshall Brown & Associates*www.mbrownassociates.com

    www.mbrownassociates.com

  • Marshall Brown & Associates*www.mbrownassociates.com

    www.mbrownassociates.com

  • Questions?LET US HEAR FROM YOU! Marshall Brown & Associates*www.mbrownassociates.com

    www.mbrownassociates.com

  • Now What?

    360 REACHAssessmenthttp://www.reachcc.com/360register

    If not now, when? The TalmudMarshall Brown & Associates*www.mbrownassociates.com

    www.mbrownassociates.com

  • Whats Next? Action Steps..Based on what I learned today, I will startI will stop..I will continue

    Marshall Brown & Associates*www.mbrownassociates.com

    www.mbrownassociates.com

    **So what is a brand? ITS SIMPLLY A UNIQUE PROMISE OF VALUE.And each of these words means something that is important and well come back to them often in this presentation.*

    Looking at the worlds strongest brands according to a study done every year by InterBrand and Business Week I want you to acknowledge these logos, but to realize that you have a word, feeling, association that connects you to these brandsand what makes them strong brands is that you are all thinking the same thing when you see them. You have the same feelings, thoughts, emotions. What is a personal brand?Personal branding means being your best, authentic self and standing out from your peers so you can achieve your goals. In the words of William Arruda, What makes you unique, makes you successful.

    When you are operating from your authentic self, you are energized, you are empowered, confident, engagedso you really need to dig deep and understand WHO you really ARE and whats important to you so that you can integrate that into what you do for work every day.

    Stats: 50% people are not coming from place of authenticityOnly 9% workforce is fulfilled.

    *So I told you A brand is a UNIQUE PROMISE OF VALUEso YOUR brand is YOUR unique promise of valueyou can think of your brand in the same terms.

    1. Its UNIQUE because it separates you from your peers

    2. Its a PROMISE because you commit to delivering it with everything you do and it based on what is true and real and genuine about you

    3. And it has VALUE to your target audience.Your target audience means the people who need to know about you so that you can be wildly successful!Lets explore what it is about YOU that makes you uniquedifferent from everyone else that may have the same job title, work in the same company or industry.You know, its so easy to keep your eyes on others.what is HE doing, how well is SHE advancing, look at what HE just accomplished, etc.

    But what about YOU.being true to yourself, comfortable in your own

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