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Creating People for Products Ianus Keller • Pieter Jan Stappers [email protected] http://studiolab.io.tudelft.nl/keller/ 26 October 2005 • DPPI 2005 • TU/e

Creating People for Products

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A presentation I did at the Designing Pleasurable Products and Interfaces (DPPI) conference in 2005 on a workshop we did years before. Quite funny stuff. Might want to present it at some PechaKucha presentation sometimes.

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Page 1: Creating People for Products

CreatingPeople for Products

Ianus Keller • Pieter Jan Stappers

[email protected]

http://studiolab.io.tudelft.nl/keller/

26 October 2005 • DPPI 2005 • TU/e

Page 2: Creating People for Products

CreatingPeople for Products

Ianus Keller • Pieter Jan Stappers

[email protected]

http://studiolab.io.tudelft.nl/keller/

26 October 2005 • DPPI 2005 • TU/e

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What is people?

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What is people?

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What is people?

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What is people?

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What is people?

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MarketingPerson Product

Male Gadget

35 years old High-tech

€ 50.000 – 70.000 Electronics

Higher education Buttons

Two kids More buttons

BMW 3 With carkit

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PersonaAnneke Keller

“I like the computer to become part of my home… to be shared and used by the whole family.”

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Product perspective

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Product perspective

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Product perspective

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• Workshop on January 17, 2003

• Two groups of 5 designers

• Hummer (H2) and Mobile Phone

• Tinkertools, clay, sketching

• 90 minutes and presentation

People for Products

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• Workshop on January 17, 2003

• Two groups of 5 designers

• Hummer (H2) and Mobile Phone

• Tinkertools, clay, sketching

• 90 minutes and presentation

People for Products

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• Workshop on January 17, 2003

• Two groups of 5 designers

• Hummer (H2) and Mobile Phone

• Tinkertools, clay, sketching

• 90 minutes and presentation

People for Products

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• Workshop on January 17, 2003

• Two groups of 5 designers

• Hummer (H2) and Mobile Phone

• Tinkertools, clay, sketching

• 90 minutes and presentation

People for Products

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• Workshop on January 17, 2003

• Two groups of 5 designers

• Hummer (H2) and Mobile Phone

• Tinkertools, clay, sketching

• 90 minutes and presentation

People for Products

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Homo Hummeronis

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Homo Hummeronis

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Homo Hummeronis

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Homo Hummeronis

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Homo Hummeronis

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Homo Hummeronis

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Homo Hummeronis

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Homo Hummeronis

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Homo Hummeronis

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Homo Hummeronis

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Homo Cellularis

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Homo Cellularis

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Homo Cellularis

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Homo Cellularis

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Homo Cellularis

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Homo Cellularis

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Homo Cellularis

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Homo Cellularis

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Homo Cellularis

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Homo Cellularis

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Homo Cellularis

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Homo Cellularis

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Homo Cellularis

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Conclusion

• Homuncolous as reminders

• Good for product analysis

• Narrative techniques

• Imagine the people for your designs

• It was a pleasure

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Following Desmet

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Following Desmet

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Following Desmet

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Following Desmet