Creative Ideas For B2B

Marketing

Email Marketing

• Email marketing currently has one of the highest returns on investment (ROI) in marketing arena- currently a whopping $ 43 for every $ 1 spent, according to the Direct Marketing Association. Use an old trend to buy a huge list of email addresses and blast them with your message. But since the CAN-SPAM law has been enacted, it is now illegal to send people without their permission. Nevertheless, there are still ways to grow a mailing list at home, which can generate results.

Search Marketing

• Many B2B companies are using search

engine marketing, both paid and organic

(unpaid) to generate traffic to their

websites and landing pages. Going to the

phone book can be a method of “search”

of the past, doing an online search on the

Internet using Google, Yahoo or Bing is

what people do now when search for

potential business customers.

Social Media Marketing

• Sites like Facebook, Twitter and LinkedIn offers companies a variety of ways to provide valuable content to attract audiences, wherever they are and quickly generate referrals. While some may think that these sites are exclusively for business-to-consumer (B2C) companies, the B2B presence grows. LinkedIn, especially, is a business social networking tool. The popularity of these social networks due to the huge potential of word-of-mouth. This creates a positive buzz online about your brand that attracts people to you.

Blogging

• Previously, only the online journals of the cat lady, blogs, or Web logs, are now big business. According to Technorati’s State of the blogosphere for 2008 , they have indexed 133 million blogs since 2002, ranging from personal to business. Business blogging provides a way to display news and products to demonstrate their knowledge as a thought leader, and to provide information that is valuable to your industry. Great content will pull visitors to your site, where you have the opportunity to develop confidence and loyal customers.

Conclusion

• Marketing is not only made a fundamental

shift from push (audience interruption

messages) to pull (to attract people to your

message) marketing in the B2C arena but

in the B2B arena, as well. The tips

mentioned above, if done correctly, can

help attract business customers to the

service, the message, the product and the

brand for myanmar B2B companies.

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