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Creative Marketing Ideas for Bakeries

•The most-effective tool for marketing a bakery is great, fresh product.

•Smelling fresh-baked goods is enough to convince many customers to stop in and make a purchase.

•Although walk-ins are an important part of your business, there are other tools you can use to grow your bakery.

•When you’re baking a fresh batch of cookies, muffins, etc., have samples available for tasting.

•Have one of your employees stand outside your bakery and offer these samples to passers-by.

•Leave your door open so the smell of your products reaches those who are close. There’s power in sensory marketing.

Tasting Samples

•Research the businesses in your area. During break time, stop by with a fresh basket or box of baked goods.

•Leave a business card so they know who to thank (and who to visit when they want more of your products)!

•Magnetic business cards can be displayed in a visible place like on break room refrigerator.

•When businesses need breakfast for a morning meeting or a gift for an employee’s birthday, they’ll have your information.

Business Deliveries

•Baked goods are very popular during the holidays, so decorate your bakery with window clings that fit the holiday.

•Create special products that are holiday-themed that will attract new customers.

•Consider hosting a holiday event (pictures with Santa, a Halloween carnival, etc.).

•By showing customers that you want to interact with them, they’ll be more-loyal to your business.

Holiday-Themed Products

•Use social-networking sites like Facebook and Twitter to ask your customers for their favorite baked good recipes.

•Host an event where you bake all the recipes and allow your customers to vote for their favorite.

•Award the winner by adding their recipe to your menu!

•Promote this contest by using a vinyl banner outside your bakery listing the dates for recipe submission.

Recipe Contest

•Every bakery should have some sort of loyalty program in place.

•Create a Baker’s Dozen card for all of your customers.

•Once they’ve reached 13 purchases, they receive something free or a discount on their next purchase!

•Everyone likes a little something free, and this is another great way to keep your customers coming back for more.

Loyalty Card

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