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Creative Marketing Ideas for Car Dealerships

•Car dealerships have gained a poor reputation over the years.

•With a weak economy, customers with limited budgets, and a negative perception of the industry, automotive dealers have been struggling to drive sales.

•This doesn’t mean it’s time to give up! It’s time to get more creative with your marketing.

•One of these suggestions could be just what you need to move more vehicles off your lot.

•Make sure your salespeople give their business card to every customer and ask for referrals.

•Potential customers will trust friends and family much more than your advertisements.

•Create a brochure that describes your referral program and also feature it at all your sales desks using vinyl decals.

Word-of-Mouth and Referrals

•You’re not just selling the benefits of your vehicles, you’re also selling your sales and service teams.

•Use social-networking to connect with potential customers.

•Create videos that introduce your salespeople and show their personality.

•Post pictures of every vehicle you sell with the happy new owners and the team member who sold them the vehicle.

Sell Your Sales Team

•Creating partnerships with local businesses can be a great way to reach new customers.

•Provide offers to businesses in your area, or host a event that allows these businesses to connect with your customers as well.

•The more customers are on your lot, the better chance you have of selling a vehicle.

Business Partnerships

•Sponsor local groups and organizations in your community.

•In exchange for a sponsorship, you’re able to advertise using vinyl banners and print materials at all the organization’s events.

•This gives your dealership a positive reputation in the community.

•When customers know you care about what they care about, they’re more-likely to buy from you.

Sponsorships

•Many customers are fed up with car companies and their dealers.

•Why not be bold and different by being honest?

•Instead of baiting your customers, be straight-forward, without any hidden tricks or games.

•Hang a vinyl banner in your lobby that states your honest intentions—customers will definitely appreciate this!

Honesty and Counter-Culture

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