Creative Management and Designing Business!

Prof. Jurgen Faust President of MHMK University

prof. jurgen faust

Design, Business, Management, Creativity

A business (enterprise or firm) is an organization involved in the trade of goods, services, or both to

consumers.

Business plan and Business model determine the outcome of an active business operation.

Business can be only determined by models!

a model is a metaphor...

it is an artifact.

a. representation: a model is always an image of something

b. simplification: a model reduces the number of parts to the original by only

capturing relevant parts

c. pragmatism: any model is created for a special purpose, and this purpose is

specified for certain users within a certain period of time.

(Stachowiak 1973, p. 131, translated by the author)

prof. jurgen faust

therefore: business is always designed, created!

‘According to a Nobel Laureate Herbert A. Simon, we are living in the ‘artificial world’.

There are three different types of artifacts:

products, organizations,

and information.

A business is an organization we have

created (designed) and itis described in an

informational model!

What is design?Three artifacts, therefore we would need to say

that design is a purposeful creation of

products,organization

and information

Definition of design according to Herbert Simon:

“Everyone designs who devises courses of action aimed at changing existing situations into

preferred ones.”

... but Design has changed!

products goodsservicesand identities

interfaces multiuser systemsand networks

projects discourses

H. Krippendorff, The semantic turn

products information organization

... we are designing design as we are

designing business!

Examples:

http://positivedesign.mty.itesm.mx/http://www.designforsocialbusinessconference.org

http://www.designbusinessconference.com/

prof. jurgen faust

Creativity

Designing Business =

purposeful managementof an organisation

involved in the trade of goods, services,to consumers

Designingpurposefull changing of existing situation

Managing Business

What managers can do?Challenge: match people with the right assignmentFreedom: freedom regarding process, not the ends

Ressources: time and moneyWork-group: teams must be functional

Supervisors encouragement: rewards and critique

Organizational support: politique prevents, organizational sharing supports

prof. jurgen faust

Teresa Amabile, How to kill Creativity, in Creative Management, Jane Henry, 2001,2nd Edition

Purpose of a Business?

“The purpose of business is to create and keep a customer.”

The purpose of the business is to fill a need. Filling that need with something that makes profit

will make the business grow and succeed.

prof. jurgen faust

Peter F. Drucker

prof. jurgen faust

Purpose?

… and keeping it in business through making profit!

prof. jurgen faust

Designing purposeful business…

(Prof. Jurgen Faust, MHMK)

prof. jurgen faust

THANKS FOR LISTENING!