CENTAUR RESEARCHCENTAUR RESEARCH

Credentials and Capabilities

Full service

Market Research Fieldwork Partner

INTRODUCTION INTRODUCTION

.

Delivering Value through Knowledge andInnovation , Customer satisfaction and loyalty toprovide Best Return on Investment.

MISSION

To be the Most Respected and Trusted Marketing Research Network.

VISION

..

2 Zonal Heads 3 Research

Managers3 In House

Moderators

8 Project Managers

Team

2 Research Directors

2 Content Writers

36 Full Time Field

Executives

Managers

2 BD Managers

5 Research Analyst

3 CRA2 In House

Interviewers

STATISTICAL

ANALYSIS

ON LINE

INTERVIEWS

QUALITATIVE & QUANTITIVE

MARKETING RESEARCH FIELD WORK

AREA OF SPECIALIZATION

DEVICE

TESTING

MYSTERY

SHOPPING

FGD,MINI

GROUPS, IDI,F2F

ETHNOGRAPHY,

TYADS

PANNEL

RECRUITMENTS

DATA

PROCESSING

.

Qualitative Research Quantitative Research

IDI / FGDTabulation ,Analysis,

Service Offerings

IDI / FGDTabulation ,Analysis,

Charting & PPT

Satisfaction SurveyGlobal CATI/CAPI

Online Research

Sports & Leisure

Healthcare & Pharma

Logistics

Media

Agriculture

� C Research brings forth a powerful suite of Qualitative Marketing

Research services to understand the depth and range of consumer

attitude and behavior.

We excel in conducting all types of qualitative researches.

Qualitative Research

� Focus Group Discussion.

� In-Depth Interviews.

� Online Depth interviews & Focus groups.

� Extended creativity groups.

� Ethnographic Approaches.

� Dyad/Triad interviews.

� Conflict Groups.

� Mini-Group discussions .

� Creative Groups & workshops.

� Bulletin boards.

� We excel in conducting all types of qualitative researches.

.

� We offer various quantitative Marketing Research methodologies

salient to markets and consumers

� The results delivered are crisp, focused and clearly actionable.

Quantitative Research

� Face to face interviews.

� CATI/ CAPI.

� CAWI/ SMS based/ PDA based data collection.

� Eye Tracking.

� Perception Analyzer.

� Telephone Interviews.

� Case Histories/Diaries.

� CAWI (Computer Aided Web interview).

� Phone to web surveys.

� On-line panels.

� We are the leading online panel provider across South East Asia with

proprietary research only panels. With Specialized B2B & Healthcare

panels we always ensure that the panelist are highly engaged.

Online Research

� Expertise in the sampling techniques enables our samples to be in

line with the National Representative Sample.

� Local presence across Asia enables us to target low incidence group

effectively and efficiently.

�Pharmaceutical & Bio technology :

We continually execute projects in Oncology, Drug

Delivery, Biotechnology, Ophthalmic, and Chronic Diseases to develop

timely, strategic market intelligence in the form of quality data.

�Medical Device :

The medical device studies are done in various specialities like

Cardiovascular Devices, Orthopaedic Devices, Home Care, Surgical & Infection

Control Products, General Medical Devices, Hospital Supplies & Products, and

Healthcare Division

Control Products, General Medical Devices, Hospital Supplies & Products, and

Wound Care/Management Products market sectors to develop timely, strategic

market intelligence for business development.

�Healthcare IT :

To be a part of the growth story, C Research already has, and is fast

developing capabilities in this niche field.

�Hospital Research :

We do projects in hospitals at national and international levels. Such as

Anaesthesiology, Dialysis, Infectious diseases, Intensive Care, Oncology, Pain

management, Surgery, Thrombosis, Transplantation.

.

Desk Research

Survey

Pre Field Services

Pre- Field

Services

Recruitment Services

Questionnaire Preparation

Survey Programming

1.Manpower Planning :

Interviewer force is deployed based on the scope of the study and the

skill required for the same.

2. Translation:

Translation into local language, if required is done by well experienced in

Field Quality Protocols

Translation into local language, if required is done by well experienced in

house staff. Translations are checked by the senior field executive and

the researcher before giving it for DTP.

3.Project Briefing:

Research briefs field teams on the project specifications, questionnaire

and sampling. Project briefing to field Executives is conducted by the

executive.

4.Mocks Call sessions:

Extensive mock sessions are carried out individually for every interviewer and would

need to pass this test before assigning the project.

5.Quality Control during field work:

Field Quality Protocols

Every interviewer is accompanied for 5% of their work to check the quality of their work.

100% scrutiny of questionnaires is done to ensure logic checks, completeness etc.

40% of every interviewer’s work would be randomly selected and would be back checked

either in person or through telephone by the supervisors. Only if found satisfactory would

they be considered as complete and valid interviews.

6.Reporting to Client

�We provide the client with regular progress reports, throughout the duration of the

study, as desired.

�A reporting format is designed as per the requirement of the study.

1. Scrutiny

• 100% scrutiny of the questionnaires for completion, logic and other project

specific checks.

• Re-checking of at least 30% of the scrutinized questionnaires by Tabulation

supervisors.

Post Field Quality Protocols

2. Coding

•Write offs done on 5-10% questionnaires, across centres for all open ended

responses.

• Detailed code-list developed by researchers.

• Coding of open end responses as per the code list developed by the

Researcher.

• Checking of coding in at least 10% questionnaires by Tabulation

Supervisor.

3. Data Entry:

• Data entry / punching by dedicated external suppliers

• Checking of data cleaning programme written by the analyst.

4. Data Cleaning:

• Data cleaning by data cleaners so as to ensure zero logical and punching

Post Field Quality Protocols

• Data cleaning by data cleaners so as to ensure zero logical and punching

errors.

• Re-checking of the final cleaned data by the supervisor and the analyst.

5. Table Generation/ Data Deliverables:

• Tables generated as per researcher’s analysis plan

• Thorough checking of all the tables for its bases, weighted figures etc.

• In case of complex analysis, thorough checking of output by seniors.

�A network of " specialized mysterious clients" spread throughout our

National Territory and our continuous monitoring allow us to manage

complex projects from a logistic point of view and fulfil the goals.

�These Research tools are efficient complement to the process of

managing the overall quality.

Mystery shopping & Services

managing the overall quality.

�Mystery shoppers receive a detailed briefing for every project.

�Additionally mystery shoppers are trained personally or by phone.

�Results can be delivered in a detailed chart report with in-depth

analysis.

�Data can be delivered in all known formats.

Methodology

Face to Face-Random

Usage & Attitude study,

Consumer & Buying Behaviour study

Telephonic/CATI /CAPI

Web based interviews

Face to Face-Purposive CLT,s(Central location tests)

Data Collection

Opinion poll, Day After Recall

Customer Satisfaction Study

Employee Satisfaction Study

Census operations

Mystery Shopping Exit/Intercept interviews

FGD,s (Focus Group discussions)

In-depth interviews

Diary / Panel/Tracking Study

Social and Rural Research Auto Clinic / Other Clinic

Observation Concept and Product Tests

Collect quantitative data using all common

methodologies

.

Novo

Lilly

• Besides common data formats like SPSS or Excel, we are offering a detailed chart reporting for quantitative research projects:

• Provide meaningful charts instead of pure data that is

Deliver data in a detailed & chart report

-25.00 -15.00 -5.00 5.00 15.00 25.00

Sanofi

USV

Sun

instead of pure data that is hard to be interpreted.

• Deliver a chart report in your individual corporate design.

• Easily integrate the charts into management presentations.

• Necessary measurements and actions can be derived easily.

�100% in house Field team�Having a large on roll team helps in conducting field research in a

timely and cost effective manner.

�Field Interviewers have minimum 1 years Healthcare research studies

experience.

Quality Deliverance

experience.

�Field Interviewers are selected based on their past therapy area

experience.

� 100% back check �To ensure quality deliverance, we willingly offer our clients.

�100% digitally audio recorded interviews.�Over sampling is common practice in the majority of our projects.

�We are a market research firm for quantitative and qualitative market

research located in Mumbai , India.

� We are supporting companies in all steps of their market research

project from design, data collection to data analysis.

� Specially for India, As a fieldwork service provider we are offering first

class data collection with our own field of trained mystery shoppers and

Management Summary

class data collection with our own field of trained mystery shoppers and

interviewers and our own online access panel.

�For quantitative research we are offering all common methods of data

collection: CATI, CAPI, CAWI, paper and pencil.

�We are working objectively, customer-focused, goal-oriented and

effectively.

�Our work is based on reliability, trust, professionalism and a high

quality of assessment.

�Therefore, all information we receive from our clients remains

confidential.

Directors

Name and

Designation

Designation Educational

Qualification

Experience Research areas worked

in

Mr. Chandrashekhar

Kh

Director,

Business

M.Sc, MBA-IB > 9 years Pharmaceuticals, FMCG,

Durables, Social Research.Kh Business Durables, Social Research.

Mr. Kamal Kanta

Sahoo

Director,

Research

B.Tech, MBA-

Finance

>10 years Financial Services,

Analytics ,Technical

studies.

Chandigarh

New Delhi

Jaipur

Centaur Research foot prints in India

Mumbai

Goa

KolkataRanchi

BhubaneswarPune

Nashik

Jaipur

Hyderabad

Chennai

Ahmedabad

Bengaluru

Cochin Madurai

Guwahati

Vizag

INTELLECTUAL

UNDERSTANDING

COMMITMENT

CENTAUR RESEARCH

COMMITMENT

EXCELLENCE

CENTAUR RESEARCHVenus CHSL,

Thank YouThank YouThank YouThank You

Venus CHSL,

Evershine Millennium Paradise,

Thakur Village, Kandivali -East,

Maharashtra.

MUMBAI. Pin 400 101.

INDIA.

Tel/Fax: +91-22-2886 8155

Email: info@c-research.in

www.c-research.in