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Cree, Inc. April 7 th , 2009

Cree Presentation

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Applied Investment Management presentation summarizing Investor Relations visit to Cree, Inc. The presentation also includes an in depth analysis of the company, and a recommendation not to purchase Cree equity.

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Page 1: Cree Presentation

Cree, Inc.April 7th, 2009

Page 2: Cree Presentation

2

Outline

• Trip Description• LED Lighting Industry• Cree, Inc. Profile• Competitors• Leadership• Financials• Valuation

Page 3: Cree Presentation

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TRIP DESCRIPTION

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Trip Description

• Observations

• Presentation

• Questions

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LED LIGHTING INDUSTRY

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Lighting Industry

• 75b USD Global Industry

• LED’s Make Up 7% of the Industry– Expected to 28% /year

Page 7: Cree Presentation

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LED Lighting

Advantages• Consumes fewer

watts/lumen– More energy efficient

• Last longer– Fewer replacements– Lower replacement costs

• Wider spectrum of light– Produce whiter light

• Esp. for outdoor use

Weaknesses• Initially more expensive

– 23.3x more than incandescent bulbs

– 11.7x more than compact florescent bulbs

• Current models often do not seem as bright

Page 8: Cree Presentation

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Lighting Market Growth

2008 2009 2010 2011 2012 20130

10

20

30

40

50

60

70

80

90

100

Lighting

LED Lighting (Projected Rate)

LED Lighting (Historical - 2008 Rate)

Page 9: Cree Presentation

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LED Market Growth

2008 2009 2010 2011 2012 20130

2

4

6

8

10

12

14

16

18

20

LED Lighting (Pro-jected Rate)

LED Lighting (His-torical - 2008 Rate)

Page 10: Cree Presentation

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University Lights

• Salesman did not personally recommend LED lights– Too dim in showroom– Too expensive– Compact florescent better

value for general applications

• LR6 was part of general overhead lighting display

• Fixtures were in unmarked corner

• Only one small display in back corner

Page 11: Cree Presentation

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CREE, INC. PROFILE

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Company Profile

• Cree, Inc. (CREE)– Founded 1987– Employees: 3,168– 7 Corporate Locations in 2 Countries– Revenue: 493.3 m– Net Income: 33.4 m– Market Cap: 2.26 b

• World leader in LED light manufacturing by Market Cap

Page 13: Cree Presentation

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Market Position

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5 Forces Analysis

Supplier Power: Low to Moderate

Substitutes: Many

Barriers to Entry: High

Buyer Power: Low

Competition: Moderate

Page 15: Cree Presentation

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Products

• LED Products– LED Chips– LED Components– LED Lighting Solutions

• Materials Products– SiC Wafers– Bulk Materials Used for Gemstones

• Power and RF Products– Power Devices– RF Devices

LED Products84%

Materials Products

6%

Power and RF Products

4%

Government Contract Funding

6%

Page 16: Cree Presentation

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LED Products

• LED Chips– Blue and Green chips made of GaN and SiC

Substrate materials– Can be used to make white LEDs

• LED Components– Like LED Chips, but are more finished goods

• LED Lighting Solutions– Consumer products available for sale– LR6, LR4

Page 17: Cree Presentation

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Materials Products

• SiC Wafers– Electronic components for wholesale

• Bulk Materials Used for Gemstones– SiC crystals are used as diamond substitutes

Page 18: Cree Presentation

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Power and RF Devices

• Power Devices– SiC power devices transmit electricity for electrical

components• RF Devices– SiC or GaN RF devices are smaller and more

expensive than traditional silicon devices

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Government Contract Funding

• R&D Grants

Page 20: Cree Presentation

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Revenue Breakdown

• 72% of Revenues are from Asia

• 28% from the Rest of the World

• Only 18% from United States

United States18%

Hong Kong33%

Korea (South)16%

Japan13%

Europe6%

Malaysia

6%

Taiwan4%

Other4%

Page 21: Cree Presentation

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COMPETITORS

Page 22: Cree Presentation

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Competitors

Page 23: Cree Presentation

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Nichia Corp.

• Japanese• 5,100 Employees• Global• Mainly a B2B Company• Private

Page 24: Cree Presentation

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Philips Lumileds Lighting Co.

• San Jose, CA• 470 Employees• Global• Largest LED

Manufacturer• Brightest LED Capability• Primarily B2B• Private

Page 25: Cree Presentation

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Toyoda Gosei LED (Toyoda Gosei Co., Ltd.)

• Japanese• Public• Owned a Automotive

Conglomerate• Operates in Europe,

North America and Asia Pacific

Page 26: Cree Presentation

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Juno Lighting (Schneider Electric)

• Owned by French Conglomerate Schneider Electric

• Headquartered in Chicago, IL

• Consumer Sales Focus• Multi-Brand Strategy

Page 27: Cree Presentation

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Cooper Lighting (Cooper Industries)

• Owned by American Conglomerate Cooper Industries

• Headquartered in Atlanta, GA

• Consumer Sales Focus• Multi-Brand Strategy– Halo Brand

Page 28: Cree Presentation

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Smaller Firms

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LEADERSHIP

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FactSet Mergerstat - Summary Report

Cree Inc. CREE 225447101 2232351 NASDAQ Stock Market Common stock * Double click on the deal for more details

Announce ($mm) Date Buyer Name Seller Name Unit Name Deal Size Deal Type

08-Feb-08 Cree, Inc. LED Lighting Fixtures, Inc. - 103.40 Acq 12-Mar-07 Cree Research, Inc. COTCO Holdings Ltd. COTCO Luminant Device Ltd. 199.99 Div-Unit

26-Jun-06 Cree Research, Inc. INTRINSIC Semiconductor Corp. - 46.00 Acq

12-Oct-04 INTRINSIC Semiconductor Corp.

Advanced Micro Device Solutions AB - - Acq

04-Aug-04 INTRINSIC Semiconductor Corp. Bandgap Technologies, Inc. - - Acq

25-Mar-04 Cree Research, Inc. ATMI, Inc. ATMI, Inc. /Gallium Nitride Substrates & Epitaxy Business/ 10.25 Div-Unit

21-Nov-00 Cree Research, Inc. Spectrian Corp. UltraRF 113.54 Div-Unit 11-Apr-00 Cree Research, Inc. Nitres Inc - 174.75 Acq

Page 31: Cree Presentation

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Chuck Swoboda

• President, CEO, Board of Directors

• 8 Years at Cree before President

• Previously Employed by Hewlett-Packard– LED Development

Leader

• Marquette University Board of Trustees

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Insider Holdings (Net)

-200000

-150000

-100000

-50000

0

50000

100000

James E DykesClyde HoseinRobert Alexander IngramStephen Douglas KelleyJohn T KurtzweilJohn W PalmourFranco PlastinaCharles M SwobodaDolph W Von ArxHarvey A WagnerThomas H WernerNET HOLDINGS

2-Apr-0

7

26-Apr-0

7

20-May

-07

13-Jun-07

7-Jul-0

7

31-Jul-0

7

24-Aug-0

7

17-Sep-07

11-Oct-

07

4-Nov-0

7

28-Nov-0

7

22-Dec-

07

15-Jan-08

8-Feb-08

3-Mar-

08

27-Mar-

08

20-Apr-0

8

14-May

-08

7-Jun-08

1-Jul-0

8

25-Jul-0

8

18-Aug-0

8

11-Sep-08

5-Oct-

08

29-Oct-

08

22-Nov-0

8

16-Dec-

08

9-Jan-09

2-Feb-09

26-Feb-09

22-Mar-

090

10

20

30

40

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Insider Holdings (Net)(Excepting Dolph W Von Arx)

-250000

-200000

-150000

-100000

-50000

0

50000

100000

150000

200000

James E DykesClyde HoseinRobert Alexander IngramStephen Douglas KelleyJohn T KurtzweilJohn W PalmourFranco PlastinaCharles M SwobodaDolph W Von ArxHarvey A WagnerThomas H WernerNET HOLDINGS

2-Apr-0

7

26-Apr-0

7

20-May

-07

13-Jun-07

7-Jul-0

7

31-Jul-0

7

24-Aug-0

7

17-Sep-07

11-Oct-

07

4-Nov-0

7

28-Nov-0

7

22-Dec-

07

15-Jan-08

8-Feb-08

3-Mar-

08

27-Mar-

08

20-Apr-0

8

14-May

-08

7-Jun-08

1-Jul-0

8

25-Jul-0

8

18-Aug-0

8

11-Sep-08

5-Oct-

08

29-Oct-

08

22-Nov-0

8

16-Dec-

08

9-Jan-09

2-Feb-09

26-Feb-09

22-Mar-

090

10

20

30

40

Page 34: Cree Presentation

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FINANCIALS

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Page 36: Cree Presentation

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FactSet Beta: .99

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DuPont Analysis

Asset

TurnoverReturn on

AssetsReturn on

EquityNet Income

MarginKLAC 0.56 8.3% 11.0% 14.2%LRCX 0.89 18.4% 29.7% 17.8%ASX 0.65 5.0% 8.8% 6.5%ATE 0.55 4.9% 5.8% 9.1%VSEA 1.19 13.3% 18.2% 11.8%NVLS 0.62 -6.0% -8.3% -11.4%Average 0.74 7.3% 10.9% 8.0%CREE 0.38 2.8% 3.1% 6.8%

Page 38: Cree Presentation

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Ownership

• Shares: 88.495 million• Short Interest Shares: 15

• Institutional Ownership: 85.16%– Generally Owned by Medium Turnover Portfolio

Firms• Insider Ownership: 10.21%

Page 39: Cree Presentation

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VALUATION

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Multiple Valuation

Valuation Book Multiple 23.70 Earnings Multiple 12.63 Sales Multiple 13.56 CF Multiple 27.47 Current Price 25.58

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Conservative Growth Model

• WACC: 10.75%• Terminal Value Multiple: 10x• Tax Rate: 22.5%• Revenue Growth:

– 2009: 12.8%– 2010: 9.8%– 2011: 13.8%– 2012: 10.0%– 2013: 10.0%

• EBIT Growth:– 2009: 41.3%– 2010: 30.1%– 2011: 48.3%– 2012: 20.0%– 2013: 20.0%

• Other Factors Equal to Revenue Growth

Equity Value Per Share9.00x 9.50x 10.00x 10.50x 11.00x19.74 20.47 21.19 21.92 22.65 19.40 20.11 20.82 21.53 22.24 19.07 19.77 20.46 21.16 21.85 18.75 19.43 20.11 20.79 21.47 18.44 19.10 19.76 20.43 21.09

Current Price: 25.58

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Aggressive Growth Model

• WACC: 9.5%• Terminal Value Multiple: 13x• Tax Rate: 22.5%• Revenue Growth:

– 2009: 12.8%– 2010: 9.8%– 2011: 13.8%– 2012: 20.0%– 2013: 20.0%

• EBIT Growth:– 2009: 41.3%– 2010: 30.1%– 2011: 48.3%– 2012: 35.0%– 2013: 35.0%

• Other Factors Equal to Revenue Growth

Equity Value Per Share12.00x 12.50x 13.00x 13.50x 14.00x25.25 26.02 26.79 27.56 28.33 24.78 25.53 26.29 27.04 27.79 24.33 25.06 25.80 26.53 27.27 23.88 24.60 25.32 26.04 26.76 23.45 24.15 24.86 25.56 26.26

Current Price: 25.58

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Reasons for Premium

• Particular analysts may have higher growth rates

• Seen as a possible take-over target–

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Summary

Current Price: 25.58

Valuation Book Multiple 23.70 Earnings Multiple 12.63 Sales Multiple 13.56 CF Multiple 27.47 Mean Analyst Target Price 23.57 Conservative WACC DCF 20.46 Aggressive WACC DCF 25.80 Average 21.03