41
Annual Mee)ng Flash Sessions 2014 CrossRef Annual Meeting #crossref14 Flash Presentation

CrossRef Branding Update

Embed Size (px)

DESCRIPTION

Flash presentation by Carol Anne Meyer at 2014 CrossRef Annual Meeting, London

Citation preview

Page 1: CrossRef Branding Update

Annual  Mee)ng  Flash  Sessions

2014 CrossRef Annual Meeting!#crossref14!Flash Presentation!

Page 2: CrossRef Branding Update

BrandingOn our way

Carol Anne Meyer!@meyercarol!Business Development & Marketing!2014 CrossRef Annual Meeting!#crossref14!Flash Presentation!

Page 3: CrossRef Branding Update
Page 4: CrossRef Branding Update
Page 5: CrossRef Branding Update
Page 6: CrossRef Branding Update
Page 7: CrossRef Branding Update
Page 8: CrossRef Branding Update
Page 9: CrossRef Branding Update
Page 10: CrossRef Branding Update
Page 11: CrossRef Branding Update
Page 12: CrossRef Branding Update
Page 13: CrossRef Branding Update

The DOI space is gettingcrowded

Page 14: CrossRef Branding Update
Page 15: CrossRef Branding Update

Clarity Simplification

Distinctiveness

Page 16: CrossRef Branding Update

• Clearer  iden)ty  

• New,  simplified  logo  

• Revamped  website  

• Descrip)ve  service  names  

• Fewer  logos

New  Look,  New  Message

Page 17: CrossRef Branding Update

!

Enables

Page 18: CrossRef Branding Update

!

Enables• Linking

• Discovery and Delivery

• Evaluating

• Collaborating

Page 19: CrossRef Branding Update

!

Enables• Linking

• Discovery and Delivery

• Evaluating

• Collaborating

of Scholarly content

• Journals

• Books

• Conference papers

• Reports

• Dissertations

• Standards

• Datasets

• Figures

• Tables

Page 20: CrossRef Branding Update

!

Enables• Linking

• Discovery and Delivery

• Evaluating

• Collaborating

of Scholarly content

• Journals

• Books

• Conference papers

• Reports

• Dissertations

• Standards

• Datasets

• Figures

• Tables

to benefit

• Researchers

• Libraries

• Aggregators

• Funding Agencies

• The Public

• Scholarly publishers

Page 21: CrossRef Branding Update

!

Enables

Page 22: CrossRef Branding Update

LinkingReference Linking Cited-by Linking

!

Enables

Page 23: CrossRef Branding Update

LinkingReference Linking Cited-by Linking

Discovery and DeliveryCrossRef Metadata Services Bibliographic Management

!

Enables

Page 24: CrossRef Branding Update

LinkingReference Linking Cited-by Linking

Discovery and DeliveryCrossRef Metadata Services Bibliographic Management

CrossRef Metadata Search Document Delivery

!

Enables

Page 25: CrossRef Branding Update

LinkingReference Linking Cited-by Linking

Discovery and DeliveryCrossRef Metadata Services Bibliographic Management

CrossRef Metadata Search Document Delivery

Multiple Resolution Link Resolver

CrossRef APIs

!

Enables

Page 26: CrossRef Branding Update

LinkingReference Linking Cited-by Linking

Discovery and DeliveryCrossRef Metadata Services Bibliographic Management

CrossRef Metadata Search Document Delivery

Multiple Resolution Link Resolver

CrossRef APIs

EvaluatingCrossCheck CrossRef DOI Event Tracking

!

Enables

Page 27: CrossRef Branding Update

LinkingReference Linking Cited-by Linking

Discovery and DeliveryCrossRef Metadata Services Bibliographic Management

CrossRef Metadata Search Document Delivery

Multiple Resolution Link Resolver

CrossRef APIs

EvaluatingCrossCheck CrossRef DOI Event Tracking

CrossMark New Peer Review Models

!

Enables

Page 28: CrossRef Branding Update

LinkingReference Linking Cited-by Linking

Discovery and DeliveryCrossRef Metadata Services Bibliographic Management

CrossRef Metadata Search Document Delivery

Multiple Resolution Link Resolver

CrossRef APIs

EvaluatingCrossCheck CrossRef DOI Event Tracking

CrossMark New Peer Review Models

FundRef

!

Enables

Page 29: CrossRef Branding Update

LinkingReference Linking Cited-by Linking

Discovery and DeliveryCrossRef Metadata Services Bibliographic Management

CrossRef Metadata Search Document Delivery

Multiple Resolution Link Resolver

CrossRef APIs

EvaluatingCrossCheck CrossRef DOI Event Tracking

CrossMark New Peer Review Models

FundRef

CollaboratingLinked Data Linked Clinical Trials

FundRef NISO OA Indicator

Prospect Journal Article Tag Set (JATS)

!

Enables

Page 30: CrossRef Branding Update

LinkingReference Linking Cited-by Linking

Discovery and DeliveryCrossRef Metadata Services Bibliographic Management

CrossRef Metadata Search Document Delivery

Multiple Resolution Link Resolver

CrossRef APIs

EvaluatingCrossCheck CrossRef DOI Event Tracking

CrossMark New Peer Review Models

FundRef

CollaboratingLinked Data Linked Clinical Trials

FundRef NISO OA Indicator

Prospect Journal Article Tag Set (JATS)

!

Enables

Page 31: CrossRef Branding Update

LinkingReference Linking Cited-by Linking

Discovery and DeliveryCrossRef Metadata Services Bibliographic Management

CrossRef Metadata Search Document Delivery

Multiple Resolution Link Resolver

CrossRef APIs

EvaluatingCrossRef Plagiarism Check CrossRef DOI Event Tracking

CrossMark New Peer Review Models

FundRef

CollaboratingLinked Data Linked Clinical Trials

FundRef NISO OA Indicator

Prospect Journal Article Tag Set (JATS)

!

Enables

Page 32: CrossRef Branding Update

LinkingReference Linking Cited-by Linking

Discovery and DeliveryCrossRef Metadata Services Bibliographic Management

CrossRef Metadata Search Document Delivery

Multiple Resolution Link Resolver

CrossRef APIs

EvaluatingCrossRef Plagiarism Check CrossRef DOI Event Tracking

CrossMark New Peer Review Models

FundRef

CollaboratingLinked Data Linked Clinical Trials

FundRef NISO OA Indicator

Prospect Journal Article Tag Set (JATS)

!

Enables

Page 33: CrossRef Branding Update

LinkingReference Linking Cited-by Linking

Discovery and DeliveryCrossRef Metadata Services Bibliographic Management

CrossRef Metadata Search Document Delivery

Multiple Resolution Link Resolver

CrossRef APIs

EvaluatingCrossRef Plagiarism Check CrossRef DOI Event Tracking

CrossRef Publication Record New Peer Review Models

FundRef

CollaboratingLinked Data Linked Clinical Trials

FundRef NISO OA Indicator

Prospect Journal Article Tag Set (JATS)

!

Enables

Page 34: CrossRef Branding Update

LinkingReference Linking Cited-by Linking

Discovery and DeliveryCrossRef Metadata Services Bibliographic Management

CrossRef Metadata Search Document Delivery

Multiple Resolution Link Resolver

CrossRef APIs

EvaluatingCrossRef Plagiarism Check CrossRef DOI Event Tracking

CrossRef Publication Record New Peer Review Models

FundRef

CollaboratingLinked Data Linked Clinical Trials

FundRef NISO OA Indicator

Prospect Journal Article Tag Set (JATS)

!

Enables

Page 35: CrossRef Branding Update

LinkingReference Linking Cited-by Linking

Discovery and DeliveryCrossRef Metadata Services Bibliographic Management

CrossRef Metadata Search Document Delivery

Multiple Resolution Link Resolver

CrossRef APIs

EvaluatingCrossRef Plagiarism Check CrossRef DOI Event Tracking

CrossRef Publication Record New Peer Review Models

CrossRef Funding Data

CollaboratingLinked Data Linked Clinical Trials

CrossRef Funding Data NISO OA Indicator

Prospect Journal Article Tag Set (JATS)

!

Enables

Page 36: CrossRef Branding Update

LinkingReference Linking Cited-by Linking

Discovery and DeliveryCrossRef Metadata Services Bibliographic Management

CrossRef Metadata Search Document Delivery

Multiple Resolution Link Resolver

CrossRef APIs

EvaluatingCrossRef Plagiarism Check CrossRef DOI Event Tracking

CrossRef Publication Record New Peer Review Models

CrossRef Funding Data

CollaboratingLinked Data Linked Clinical Trials

CrossRef Funding Data NISO OA Indicator

Prospect Journal Article Tag Set (JATS)

!

Enables

Page 37: CrossRef Branding Update

LinkingReference Linking Cited-by Linking

Discovery and DeliveryCrossRef Metadata Services Bibliographic Management

CrossRef Metadata Search Document Delivery

Multiple Resolution Link Resolver

CrossRef APIs

EvaluatingCrossRef Plagiarism Check CrossRef DOI Event Tracking

CrossRef Publication Record New Peer Review Models

CrossRef Funding Data

CollaboratingLinked Data Threaded Publications

CrossRef Funding Data Linked Clinical Trials

CrossRef Text and Data Mining Journal Article Tag Set (JATS)

!

Enables

Page 38: CrossRef Branding Update

LinkingReference Linking Cited-by Linking

Discovery and DeliveryCrossRef Metadata Services Bibliographic Management

CrossRef Metadata Search Document Delivery

Multiple Resolution Link Resolver

CrossRef APIs

EvaluatingCrossRef Plagiarism Check CrossRef DOI Event Tracking

CrossRef Publication Record New Peer Review Models

CrossRef Funding Data

CollaboratingLinked Data Threaded Publications

CrossRef Funding Data Linked Clinical Trials

CrossRef Text and Data Mining Journal Article Tag Set (JATS)

!

Enables

Page 39: CrossRef Branding Update

LinkingReference Linking Cited-by Linking

Discovery and DeliveryCrossRef Metadata Services Bibliographic Management

CrossRef Metadata Search Document Delivery

Multiple Resolution Link Resolver

CrossRef APIs

EvaluatingCrossRef Plagiarism Check CrossRef DOI Event Tracking

CrossRef Publication Record New Peer Review Models

CrossRef Funding Data

CollaboratingLinked Data Threaded Publications

CrossRef Funding Data Linked Clinical Trials

CrossRef Text and Data Mining Journal Article Tag Set (JATS)

!

Enables

Page 40: CrossRef Branding Update

CrossRef Plagiarism Check

CrossRef Publication Record

CrossRef Funding Data

CrossRef Funding Data

CrossRef Text and Data Mining

Page 41: CrossRef Branding Update

• Relaunching the web site

• 6 month time frame

• Rebranding other marketing materials

Up Next