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More than a decade of experiments is now giving way to widespread, crowd-fueled disruption in nearly every industry and business function.
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How Crowdsourcing &Social Production Enable Fundamental, Large Scale, Re-Imaging of Business.
We have seen Crowdsourcing in action already
2003
2001
2001
20001991
2000
2004
1995
1999
2005
1996
Source: Mary Meeker presentation at All things D.
[Labor, Influence]
The end of all other encyclopedia business models
Less than a decade to transform the economics of audio/video
Date Source: Skype Journal.
[Assets, Influence]
1/1/0
3
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20
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
Simultaneous Skype Users [a way of looking at the capacity of the network]
Num
ber o
f Use
rs
Innovation: “Not invented here” vs “Proudly found elsewhere”
[Labor, Assets, Influence]
1999 2012
Labo
r
Cap
ital
Ass
ets
Influ
ence
Dat
a
1. How do we access key resources?
Sharing, Commenting, Reviewing
Open Innovation, Co-Creation, Micro Tasks
Crowd Funding, Crowd Lending
Collaborative Consumption
Labo
r
Cap
ital
Ass
ets
Influ
ence
Dat
a
“Big Data”
People as brokers of key resources at Internet scale
Ronald Coase“Given that production could be carried on without any organization that is, firms at all, why and under what conditions should we expect firms to emerge?”About 75 years ago Shaun Abrahamson and millions of others like this
Why do we organize firms a certain way?
2. Who is doing the work?
Value Created
Income/Expenses
Empl
oyee
sPa
rtner
s
Sales Marketing Operations ProductionR + D
2. Who is doing the work?
Value Created
Income/Expenses
Empl
oyee
sPa
rtner
s
Sales Marketing Operations ProductionR + D
New
Partn
ers
“Re-Imagination of Nearly Everything – Powered by New Devices, Connectivity + UI + Beauty”
“Magnitude of upcoming change will be stunning”
– Mary Meeker, partner KPCB
About 50% of this Re-Imagination enabled by crowds
Source: Mary Meeker presentation at All things D.
2003
2001
2001
20001991
2000
2004
1999
2005
1996
1995
And this is just the start
Travel: This apartment versus a Hotel room? [Assets,Influence]
Funding: 66,694 people vs Venture Capital [Capital, Influence]
Identifying local infrastructure needs Now also an important part of campaign finance
Identifying local infrastructure needs And popular in Brasil, too
Identifying local infrastructure needs Distributed research and analysis
Healthcare: Positive Reviews vs Total Stranger [Influence]
New Products: New designs and validation vs internal design teams
Biz Dev: Large open calls vs behind the scenes [Labor, Influence]
Design: Multiple designers versus 1 agency [Labor, Influence]
Large open calls for public challenges, too
And leading the way in construction from Brasil
Sharing resources versus owning resources [Assets, Data]
Education: anything anyone, anywhere vs a campus [Labor, Influence]
Apparel: best of the crowd + best of traditional models [Labor, Influence]
Emergency Response: faster better data for first responders[Labor, Data, Influence]
From Kenya to Japan [Labor, Influence]
Traffic: our big data vs very expensive data [Data]
Mobile Service: Better support, R&D and sales versus [Labor, Influence]
If you work with crowds to change access to critical resources (Labor, Influence, Capital, Assets + Data), you get massive impacts
+ across business functions (we just saw R&D, Operations, Marketing, Sales, Customer Support)
+ across almost all industries (we just saw Finance, Consumer Staples, Consumer Discretionary, Information Technology, Healthcare, Telecommunications, Industrials)
Fundamental restructuring enabled by crowds
Sharing, Commenting, Reviewing
Open Innovation, Co-Creation, Micro Tasks
Crowd Funding, Crowd Lending
Collaborative Consumption
Labo
r
Cap
ital
Ass
ets
Influ
ence
Dat
a
“Big Data”
New ways to access critical resources more efficiently
Ronald Coase“Given that production could be carried on without any organization that is, firms at all, why and under what conditions should we expect firms to emerge?”About 75 years ago Shaun Abrahamson and millions of others like this
Why do we organize firms a certain way?
2. Who is doing the work?
Value Created
Income/Expenses
Empl
oyee
sPa
rtner
s
Sales Marketing Operations ProductionR + D
New
Partn
ers
Crowdsourcingfundamental, large scale rethinking of business.July 4 2012
Shaun Abrahamson@[email protected]
