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CREATE, CONNECT, CHANGE
Prepared with care for Converge
4 May 2012
Eddy Helm + Jade Tang
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
Who’s in the room?
Eddy HelmPlanner, Believer, Doer.
Jade TangDesigner, Dreamer, Doer.
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
Workshop overview:• WhatisBrand?• WhatisSocialMedia?• CommunicatingyourBrandviaSocialMedia• Feedbackdiscussion&questions
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
CreativeMornings Introduction to case-study exemplar
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
What is brand?Not just a logo
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
What is brand?Visual language
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
What is brand?Culture
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
What is brand?Tone of voice
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
What is brand?Audience/Community
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
Why?“People don’t buy what you do, they buy why you do it”
Simon Sinek
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
What is Social Media?
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
Marketing Fruit Not as sweet as you think.
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
Communicating your brand:to your Community
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
Communicating your brand:via Facebook
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
Communicating your brand:via Twitter
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
Communicating your brand:via Eventbrite (event registrations)
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
Communicating your brand:via Tumblr (blog)
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
Communicating your brand:via Vimeo (videos)
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
Communicating your brand:via Flickr (photos)
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
Communicating your brand:via Mailchimp (e-newsletter)
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
Communicating your brand:via your Website
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
Why?
Tina Roth Eisenberg Founder
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
‘ Feedback & Questions ’
[DISCUSSION]
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang
THANK YOU
Prepared with care [email protected] [email protected]
Converge 2012 Workshop
