8
Connect with your audience. Curran & Connors, Inc. :: Targeting a Specific Audience Through Advertising & Marketing

Curran & Connors Advertising Brochure

Embed Size (px)

DESCRIPTION

Curran & Connors Advertising Brochure

Citation preview

Page 1: Curran & Connors Advertising Brochure

Connect with your audience.

Curran & Connors, Inc. :: Targeting a Specific Audience Through Advertising & Marketing

Page 2: Curran & Connors Advertising Brochure

You have a split second to make a connection.

Does your message reach the decision makers?

The people you need to reach—those who make decisions on purchasing products or services, investing funds in public companies or writing donation checks—are not easy to connect with. It takes a persuasively creative advertising & marketing program with a compelling message and distinctive graphics aimed with precision at a specific audience. That’s how Curran & Connors helps you connect.

00:00:07 00:00:08 00:00:09 00:00:10

Page 3: Curran & Connors Advertising Brochure

Curran & Connors connects the creative

resources of a national firm with the know-how

and personal service of a smaller local agency.

We create strategically targeted advertising

campaigns, develop powerful messaging

and design sophisticated communication

materials. In addition, we are adept at

working within constrained budgets.

We offer:•   Advertising campaign creation

•   Media targeting and buying

•   Brand identity communication

•   Marketing and outreach support

•   Internet and interactive development

Our Areas of Focus

Business-to-BusinessWe create integrated advertising & marketing programs targeted to reach business decision makers, communicating on an intellectual level that they can relate to. Our principal strengths are the conceptualization of audience-specific advertising campaigns, development of efficiently targeted media plans and design of distinctive communication materials.

Financial ServicesA long-established capability of Curran & Connors is the development of communication materials that appeal to the unique mindset of financial sector executives, buyers of financial services, investment professionals and investors. Whether our client is an investment bank announcing a deal, an insurance company launching a new product or a public company seeking to enhance its brand, we develop targeted advertising programs and communications literature that sets them apart from their peers.

Community OutreachFor rural or metropolitan area businesses, medical facilities, education providers, cultural entities and local non-profit organizations, we develop community-centric outreach programs that can effectively target key constituents while working within a more limited budget. From awareness-building advertising to direct mail appeals, we develop and implement comprehensive community outreach programs.

Page 4: Curran & Connors Advertising Brochure

Precise PlanningBusiness-to-Business

HUB International connects

its national advertising

campaign with business

customers in all 50 states and

Canada through localized

media programs and an

online advertising tool that

allows its 250 sales offices

to personalize every ad.

Restaurants—Toronto Personal Insurance—Chicago Real Estate—New York

Page 5: Curran & Connors Advertising Brochure

Audience TargetingFinancial Services

Alliance Bernstein connected the primary

decision makers at large pension plans

with its new pension management solution

through a targeted campaign of print

and online advertising.

Customized Retirement Solutions Campaign

Page 6: Curran & Connors Advertising Brochure

Product Launch Advertisement Tombstone Advertisement

Integrated MarketingFinancial Services

Rodman & Renshaw connected its brand

with CEOs of growth companies with

IPO aspirations through an integrated

advertising & marketing program.

Page 7: Curran & Connors Advertising Brochure

Advertisement for Cardiac Care Web SiteGala Event JournalBrochure for Diabetes Program

Cohesive ApproachCommunity Outreach

Sound Shore Medical Center connected

the community of South Westchester

with its diverse roster of health services

and need for financial support through

outreach program materials that

spoke with a unified voice.

Page 8: Curran & Connors Advertising Brochure

Over the past four decades, Curran & Connors has evolved beyond its core capability—annual report design and production—to meet the challenges of a continually changing corporate environment. Our ongoing evolution translates into greater creative capacity, enhanced design capabilities, cutting-edge technology and better service for you. With design studios in New York, Florida, California and Chicago, and offices in 16 locations across the country, we offer an intelligent business approach combined with the creative talent and local market knowledge to help you connect with your audience.

Our Selection of Services

Advertising Campaign CreationFrom messaging strategy and concept creation to copy development and layout design, we produce print and interactive advertising that creates interest and communicates effectively with specific audiences.

Media Targeting and BuyingFrom audience identification and prioritization to media planning and purchase negotiation, we develop and implement cost-efficient media buys to reach precisely targeted audiences.

Brand Identity CommunicationFrom positioning refinement and tag line creation to logo design and graphic standards development, we translate branding strategies into verbal and visual brand identity components that work.

Marketing and Outreach SupportFrom corporate capabilities brochures and sales literature to gala invitations and donor solicitations, we design and produce the printed communication elements needed to implement marketing and outreach programs effectively.

Internet and Interactive DevelopmentFrom banner ads and Web-site design to electronic media presentations and e-card blasts, we create cost-effective, user-friendly interactive communication tools.