Dag 2: Digital disruption

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  1. 1. Velkommen til Academy #digfmo
  2. 2. Academy By Innovation Dock Academy by Innovation Dock is a school designed for the future. This is where we develop innovation heroes, strategy superstars, startup experts, business model innovators and next generation leaders.
  3. 3. Digital Disruption
  4. 4. When companies adopt technology, they do old things in new ways
  5. 5. When companies adopt technology, they do old things in new ways.. When companies internalize technology, they find entierly new disruptive things to do
  6. 6. Start by admitting that you cannot imagine, what your produt, your service or even your internal process will look like in five years because technology will reshape everything
  7. 7. Get started
  8. 8. Adopt a Digital Disruptors mindset
  9. 9. A disruptive mindset Benytte gratis verkty Benytte digitale plattformer Betjene digitale kunder 1 2 3
  10. 10. Benytte gratis verkty1 Digital disruptors apply the love of free things to every business decision they make Digital Disruption
  11. 11. Hvor mange har en tjeneste som koster under 40 kr?
  12. 12. Benytte digitale plattformer2
  13. 13. Betjene digitale kunder3 En digital disruptor er besatt av finne nye mter dekke kundens behov p Digital Disruption
  14. 14. Behave like a Digital Disruptor
  15. 15. A disruptive behavour Generer flere ideer - raskere Leverer hele kunde- opplevelsen 1 2
  16. 16. Generer flere ideer - raskere1 Innovating the adjacent possible Identifiser en liste over de neste produktene/tjenestene kundene dine vil ha, og raskt gi dem det som er enklest levere. Hva vil kundene vre ha n?
  17. 17. Lever hele kundeopplevelsen2 Reality Check: Du selger ikke et produkt eller en tjeneste, du selger en kundeopplevelse
  18. 18. Disrupt yourself
  19. 19. Innovation infrastructure Cheap or free tools + Digital plattforms + Digital consumers
  20. 20. Start med: Definer kundereisen p 100 % digitalt. Mobil frst pen Plattform Globalt, digitalt marked Hva vil dere utvikle da?
  21. 21. But.. we havent done enough to crack that code in the digital era
  22. 22. Transformation can be a dangerous word in our current environment because it suggests a shift from one solid state to another; it implies there is an end point. We have watched the massive migration of readers to social media even as we were redesigning our home page
  23. 23. But we must evolve, and quickly, to maintain that status over the coming decades
  24. 24. Digital kundeinnsikt Big Data Struktur UX strateg Web design Web plattformerDigitale partnere, Google, Flipboard+ iPad utvikler
  25. 25. But.. we havent done enough to crack that code in the digital era http://www.niemanlab.org/2014/05/the-leaked- new-york-times-innovation-report-is-one-of-the- key-documents-of-this-media-age/
  26. 26. www.innovationdock.com Stavanger, Norway