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Evaluating Postal Automation for Middle Income Countries June 20, 2013

Dap webinar automation for emerging economies

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Middle income country postal operators have the opportunity to leverage their rising middle class to increase mail and parcel volumes. Advertising mail can become a successful new source of mail, and increased B2C commerce can be a source of new parcels. Additional revenue from these activities would enable postal operators to transform their enterprise while reducing average costs and improving service quality through automation. This webinar will look at a postal operator’ main automation areas, including address management, automated sorting and computerized retail systems. Address management is the foundation of any automation program, enabling automated sorting to direct each piece of mail accurately to its destination. Automated sorting improves service, reducing error and increasing speed, while potentially reducing costs. Computerized retail systems improves customer service and reduces revenue leakage. We will provide examples of systems and innovations in each of the three areas above, and discuss issues, benefits and how automation projects should be evaluated.

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Page 1: Dap webinar   automation for emerging economies

Evaluating Postal Automation for Middle Income Countries

June 20, 2013

Page 2: Dap webinar   automation for emerging economies

Benefits of Postal Automation

3

Transforming the postal service

from necessity to opportunity

Page 3: Dap webinar   automation for emerging economies

Webinar Outline

� Introduction

� Benefits of Automation for Postal Operators

� Automation for Mail and Parcels

� Trends

� Strategies for Automation

� Automation Maturity Model (AMM)

� Revenue Leakage Protection

� Retail Automation

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Benefits of Postal Automation

� Increased operational productivity and efficiency – Reduced costs

� Reduced labor (levels vary according to automation strategy)

� Improved operations forecasting

� Better labor planning & assignment

� Better vehicle and machine utilisation

� Increased flexibility and adaptability

� Revenue protection

� Increased service quality

� Fewer delivery errors

� More consistent service

� Gateway to new services

� Time-dependent services

� Mailers and Advertising (Contracts – discount – billing)

� Intelligent barcodes (Personalised services)

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Automation for Mail and Parcels

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Automation Technology

� Letter Sorting

� Buffer Systems

� Robotic and Manual Bin Sorters

� Shingle Letter Sequencers (SLS)

� Flat and Registered Mail Compact Sorters

� Flat and Parcel All-in-one Sorters (Plurisorter)

� Parcel Sorters

� OCR,

� Video Coding

� Sorting Address Management

� Track & Trace

� Postal Counter

� International Mail System

� Hybrid Mail

� Postal Hand Held Terminals

� Parcel Terminals

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Trends in Postal Automation (1/2)

� Improved address recognition

� Better, cheaper

� Modular

� Leveraging the information

� Smaller is better

� Lettermail sorting machines more

accessible to operators, mailers

� Machines handle letters and

flats.

� Mailers invest in automation if

they receive incentives

8

Solystic MARS sorting machine

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Trends in Postal Automation (2/2)

� Tracking and tracing

� Cheaper

� Smarter (Intelligent mail barcode)

� Integrated across value chain

� Kiosks

� No longer an experiment

� Parcel terminals

� Integrated into the distribution

system

� Service diversification

� Returns management

� Cross-border

� Logistics integration

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Operational Components of

Postal Automation

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Address

System

Tracking &

Monitoring

Sorting &

Distribution

Operations

Planning

Enterprise

Integration

Delivery

Management

Platform

Access

Page 10: Dap webinar   automation for emerging economies

Operational Components of

Postal Automation

� Foundation of automation program

� Various address approaches – Ongoing improvements

� UPU – EURADIN – World Bank

� Address recognition (Multiple language – script)

� Involve business community

� Sorting and network strategy

� Incremental automation initiative

� Modular network approach

� Centralized or not?

� Incremental approach

� Revenue protection

� Quality management: operations and customer sides

� Scoreboard

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Address

System

Tracking &

Monitoring

Sorting &

Distribution

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Operational Components of

Postal Automation

� Visibility

� Volume counts - Origin/Destination Data

� Capacity management

� Labor and equipment right-sizing

� Increased flexibility – adaptability

� ERP

� Back-office integration

� Labor management

� Volume counts help route management

� Service-driven delivery (right-day)

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Delivery

Management

Enterprise

Integration

Operations

Planning

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Operational Components of

Postal Automation

� Induction of postal items into the network (Mailers, Government)

� Address correction – moves

� Tracking integration across the supply chain

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Platform

Access

Applications

Infrastructure

• Physical

• Information

• Financial

Page 13: Dap webinar   automation for emerging economies

Network Automation Strategies (1/2)

� Parcel? Mail? Both?� Parcels: Growing market

� Parcel may be easier/simpler but mail may provide more savings in the long run

� Parcel processing network may be split from mail processing network

� Keeping the delivery network for both?

� Introducing new services: Logistics / Ad mail / Hybrid mail

� Future-proofing the Strategy� Implementing an automation strategy takes commitment, time, effort & resources

� Develop a roadmap

� Incremental Approach

� Identify easy wins – high density areas and flows

� Start simple (low depth of sort – a few separations – dense O/Ds)

� Increase automated network over time

� Strong address management program

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Page 14: Dap webinar   automation for emerging economies

Network Automation Strategies (2/2)

Network Topology

� More centralized networks � Trading labor for distance

� Highway-accessible plants

� Mailer induction

� Increasing network flexibility &

adaptability� To reduce cost

� To improve service quality

� Leveraging the private sector� Generate mail volumes

� Providing incentives for automated mail and plant induction

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Network Automation Strategies (2/2)

Network Topology

� More centralized networks � Trading labor for distance

� Highway-accessible plants

� Mailer induction

� Increasing network flexibility &

adaptability� To reduce cost

� To improve service quality

� Leveraging the private sector� Generate mail volumes

� Providing incentives for automated mail and plant induction

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Automation Maturity Model (AMM)

� Assessment of current postal automation readiness

� Chart a technical, organizational, and operational transformation path

ADR ORGMKT NET

AddressInfrastructure

Mail & ParcelMarket

Postal Network

OrganizationalReadiness

• Country Address

System

• Address Data

• Postal Code

• Readability Issues

• Address Change Mgt

• Mail/Parcel Volumes

and O/D Pairs

• Mail/Parcel

Characteristics

• Advertising Market

• Mail Service Providers

• Regulatory Envrmt

• Service Requirements

• Operational Tempo

• Network Topology

• Cost Factors

(transport, labor)

• Performance

measurement

• Planning

• Organization

Commitment

• Financial Posture

• Skills

• Change Management

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Automation Maturity Model:

Maturity Levels

Maturity Level

Name Maturity Characteristics

5 Pioneering Breaking new ground, industry-leading innovation

4 Optimizing Optimizing postal automation to benefit entire organization; may reach beyond organization; increased automation

3 Integrating Integrating postal automation across the organization; realizing measurably improved performance

2 Enabling Investing based on clear strategy; implementing projects to enable enterprise-wide automation (may be compartmentalized)

1 Initiating Taking the first steps, exploring options, conducting experiments, and developing a postal automation vision

0 Default Default level (status quo)

Page 18: Dap webinar   automation for emerging economies

Revenue Leakage

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Combating revenue leakage

Definition*

� Combating revenue leakage consists of

engaging in activities that help a Post:

� Collect all the postage revenue owed to it, and

� Curb the sources/reasons of leakage.

� Leakage stems from one of four main risks

� Counterfeit (e.g., illegal issues, fake imprints)

� Bypass mail (e.g., mail inducted

without any form of payment)

� Shortpaid or underpaid (e.g., mail

tendered with insufficient postage)

� Problems related to billing or

postage collection

(e.g., bad cheques; accounting errors)

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* Source: UPU Consultative Committee – Postal Revenue Protection Working Group

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Sources of leakage – three dimensions

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Mail Preparation and Point of Induction

Paym

en

tC

hannel

� Revenue leakage varies

depending on:

� The payment channel

� The product type (shape/weigh)

� The preparation of the mail and

its point of induction

� The multiplicity of options

increases the exposure to

revenue leakage

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Stamps

On

lin

e

Stamps Meters

Mete

rs

Permit

Meters Permit Permit

Residential mailers Small business mailers Large mailers

Single

Piece

Bulk

Mail

On

lin

e

Solutions must be adapted based on

the highest payback.

Oth

er

Oth

er

Lab

els

Lab

els

35%

65%

80%15%5%

Darker = intrinsically higher risk channel

Page 22: Dap webinar   automation for emerging economies

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A broad choice of automation technology is available

Evidencing

• Deployment of digital meters in smaller emerging markets• Anti-fraud security measures (special inks, holograms…) for stamps

Acceptance/verification

• E-documentation • Sorters/counting machines for piece count (for sampling, verification

or terminal dues purposes)• Modular dimensions/weight/data capture solutions for use in post

offices

Processing

• Lower-end sorters suitable for mid-tier posts• Large CFC with on the fly weighing of parcels or letters

• Capability to trace back an item to a specific sender

Billing/reconciling software solutions

(e.g., USPS Permit RP project)

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Retail Automation

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Page 24: Dap webinar   automation for emerging economies

The retail branch provides a source

of rich customer experience

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Richness of Experience

Fre

qu

en

cy o

f U

se

• Complex transaction handling

• One-to-one marketing & sales

• Local community branch svcs

• Customer service & issues

resolution

• Financial planning and

advising

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Technology in the retail branch

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Digital Signage

Kiosks

Technology BarSmart Layouts

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Retail Automation - Kiosks

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� Purchase stamps and/or label (individual, sheets).� Print on demand. No need to tie up large amount of cash for stamps on

consignment -- print on demand sheets of postage

� Weigh items and access all available tariffs by class of service.� Shop rates. Compare the cost of different services.

� Select advanced features such as delivery confirmation, signature confirmation,

etc..

� Print postage/labels.

� Mail domestically or internationally.

� Keep track of expenses. Print out a receipt for accurate record keeping for shipping transaction.

� Cost-effectiveness. A single kiosk can serve thousands.� Convenience. Self-service functionality and open 24/7.� Savings. No staff required.� Customer convenience. Intuitive and simple to use.

Page 27: Dap webinar   automation for emerging economies

Retail Automation – Point of Sale

Systems

� Automation of many branch functions

� Increased revenue opportunities by

adding new services � Government services

� Postal financial services

� Third-party services

� Revenue protection � Accountability helps combat leakage

� Integration across channels to extend the

reach of post office and retail environments:� Supporting franchises and corporate customers

through remote and self-service solutions

� Branding� Securing brand awareness in a franchised

network

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Page 28: Dap webinar   automation for emerging economies

Integration of Postal Counter

Services

Retail Software

Suite

Point of Sale

Systems

Kiosks

Business Intelligence Reporting

PO BoxesCustomer Web Portal

Postal Financial Services

Philately

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� Integration across customer channels

� Branches, Web, Kiosks

� Unified view of the customer across products/services

� Customer intelligence via business intelligence

reporting

� Business data for marketing and product analysis

� Integrated management of cash, stamps, and supplies inventories

� Streamlined processes across a dispersed network of branches

� Scalability from a micro post office to a large

business centers

� Customization of services based on type of branch

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Last Mile Automation

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Last mile automation – Parcels

terminals

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� The e-commerce boom is pushing the rise of parcels

terminal networks:� DHL: 2,500 PackStations in 1,600 cities.

� Integer.pl: 16,000 easyPack terminals in Europe by the end of 2016

� Itella Group: 350 stations by 2015

� Post Denmark expanding from 131 to 200 “Døgnposten” units

� Nightline plans : 400 “Parcel Motels”

� Consumers delivery/pickup expectations are on the rise

� UPS My Choice� FedEx’s Delivery Manage� DHL’ Control Cockpit� GLS Germany’s FlexDelivery Service

� The convenience of anywhere/anytime e-commerce is met

by the convenience of anywhere/anytime pickup at reduced costs

Page 31: Dap webinar   automation for emerging economies

Last mile automation – e-fulfillment

support

� Mobile software solution to support last mile B2C deliveries. Generates customer alerts, initiating the negotiated delivery process. � Recipients negotiate delivery windows, ensuring timely

receipt, minimized delivery costs and heightened

customer satisfaction.

� End-to-end visibility from mailer/shipper via carrier to recipient. Use of wireless technologies and ‘intelligent agents’ to provide a personalized delivery solution.

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� Accurate determination of recipients availability

� Increase in productivity

� Increase in number of successful first-time deliveries

� Substantial reduction in costs and labor

� User preferred delivery times facilitates more efficient delivery routes

� Potential to negotiate reduced delivery charges with third-party local couriers

Page 32: Dap webinar   automation for emerging economies

Benefits of Postal Automation

33

Transforming the postal service

from necessity to opportunity

Page 33: Dap webinar   automation for emerging economies

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> insight > action > transformation