Upload
decisionanalysis-partners
View
115
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Middle income country postal operators have the opportunity to leverage their rising middle class to increase mail and parcel volumes. Advertising mail can become a successful new source of mail, and increased B2C commerce can be a source of new parcels. Additional revenue from these activities would enable postal operators to transform their enterprise while reducing average costs and improving service quality through automation. This webinar will look at a postal operator’ main automation areas, including address management, automated sorting and computerized retail systems. Address management is the foundation of any automation program, enabling automated sorting to direct each piece of mail accurately to its destination. Automated sorting improves service, reducing error and increasing speed, while potentially reducing costs. Computerized retail systems improves customer service and reduces revenue leakage. We will provide examples of systems and innovations in each of the three areas above, and discuss issues, benefits and how automation projects should be evaluated.
Citation preview
Evaluating Postal Automation for Middle Income Countries
June 20, 2013
Benefits of Postal Automation
3
Transforming the postal service
from necessity to opportunity
Webinar Outline
� Introduction
� Benefits of Automation for Postal Operators
� Automation for Mail and Parcels
� Trends
� Strategies for Automation
� Automation Maturity Model (AMM)
� Revenue Leakage Protection
� Retail Automation
4
Benefits of Postal Automation
� Increased operational productivity and efficiency – Reduced costs
� Reduced labor (levels vary according to automation strategy)
� Improved operations forecasting
� Better labor planning & assignment
� Better vehicle and machine utilisation
� Increased flexibility and adaptability
� Revenue protection
� Increased service quality
� Fewer delivery errors
� More consistent service
� Gateway to new services
� Time-dependent services
� Mailers and Advertising (Contracts – discount – billing)
� Intelligent barcodes (Personalised services)
5
Automation for Mail and Parcels
6
Automation Technology
� Letter Sorting
� Buffer Systems
� Robotic and Manual Bin Sorters
� Shingle Letter Sequencers (SLS)
� Flat and Registered Mail Compact Sorters
� Flat and Parcel All-in-one Sorters (Plurisorter)
� Parcel Sorters
� OCR,
� Video Coding
� Sorting Address Management
� Track & Trace
� Postal Counter
� International Mail System
� Hybrid Mail
� Postal Hand Held Terminals
� Parcel Terminals
7
Trends in Postal Automation (1/2)
� Improved address recognition
� Better, cheaper
� Modular
� Leveraging the information
� Smaller is better
� Lettermail sorting machines more
accessible to operators, mailers
� Machines handle letters and
flats.
� Mailers invest in automation if
they receive incentives
8
Solystic MARS sorting machine
Trends in Postal Automation (2/2)
� Tracking and tracing
� Cheaper
� Smarter (Intelligent mail barcode)
� Integrated across value chain
� Kiosks
� No longer an experiment
� Parcel terminals
� Integrated into the distribution
system
� Service diversification
� Returns management
� Cross-border
� Logistics integration
9
Operational Components of
Postal Automation
10
Address
System
Tracking &
Monitoring
Sorting &
Distribution
Operations
Planning
Enterprise
Integration
Delivery
Management
Platform
Access
Operational Components of
Postal Automation
� Foundation of automation program
� Various address approaches – Ongoing improvements
� UPU – EURADIN – World Bank
� Address recognition (Multiple language – script)
� Involve business community
� Sorting and network strategy
� Incremental automation initiative
� Modular network approach
� Centralized or not?
� Incremental approach
� Revenue protection
� Quality management: operations and customer sides
� Scoreboard
11
Address
System
Tracking &
Monitoring
Sorting &
Distribution
Operational Components of
Postal Automation
� Visibility
� Volume counts - Origin/Destination Data
� Capacity management
� Labor and equipment right-sizing
� Increased flexibility – adaptability
� ERP
� Back-office integration
� Labor management
� Volume counts help route management
� Service-driven delivery (right-day)
�
12
Delivery
Management
Enterprise
Integration
Operations
Planning
Operational Components of
Postal Automation
� Induction of postal items into the network (Mailers, Government)
� Address correction – moves
� Tracking integration across the supply chain
13
Platform
Access
Applications
Infrastructure
• Physical
• Information
• Financial
Network Automation Strategies (1/2)
� Parcel? Mail? Both?� Parcels: Growing market
� Parcel may be easier/simpler but mail may provide more savings in the long run
� Parcel processing network may be split from mail processing network
� Keeping the delivery network for both?
� Introducing new services: Logistics / Ad mail / Hybrid mail
� Future-proofing the Strategy� Implementing an automation strategy takes commitment, time, effort & resources
� Develop a roadmap
� Incremental Approach
� Identify easy wins – high density areas and flows
� Start simple (low depth of sort – a few separations – dense O/Ds)
� Increase automated network over time
� Strong address management program
14
Network Automation Strategies (2/2)
Network Topology
� More centralized networks � Trading labor for distance
� Highway-accessible plants
� Mailer induction
� Increasing network flexibility &
adaptability� To reduce cost
� To improve service quality
� Leveraging the private sector� Generate mail volumes
� Providing incentives for automated mail and plant induction
15
Network Automation Strategies (2/2)
Network Topology
� More centralized networks � Trading labor for distance
� Highway-accessible plants
� Mailer induction
� Increasing network flexibility &
adaptability� To reduce cost
� To improve service quality
� Leveraging the private sector� Generate mail volumes
� Providing incentives for automated mail and plant induction
16
Automation Maturity Model (AMM)
� Assessment of current postal automation readiness
� Chart a technical, organizational, and operational transformation path
ADR ORGMKT NET
AddressInfrastructure
Mail & ParcelMarket
Postal Network
OrganizationalReadiness
• Country Address
System
• Address Data
• Postal Code
• Readability Issues
• Address Change Mgt
• Mail/Parcel Volumes
and O/D Pairs
• Mail/Parcel
Characteristics
• Advertising Market
• Mail Service Providers
• Regulatory Envrmt
• Service Requirements
• Operational Tempo
• Network Topology
• Cost Factors
(transport, labor)
• Performance
measurement
• Planning
• Organization
Commitment
• Financial Posture
• Skills
• Change Management
Automation Maturity Model:
Maturity Levels
Maturity Level
Name Maturity Characteristics
5 Pioneering Breaking new ground, industry-leading innovation
4 Optimizing Optimizing postal automation to benefit entire organization; may reach beyond organization; increased automation
3 Integrating Integrating postal automation across the organization; realizing measurably improved performance
2 Enabling Investing based on clear strategy; implementing projects to enable enterprise-wide automation (may be compartmentalized)
1 Initiating Taking the first steps, exploring options, conducting experiments, and developing a postal automation vision
0 Default Default level (status quo)
Revenue Leakage
19
Combating revenue leakage
Definition*
� Combating revenue leakage consists of
engaging in activities that help a Post:
� Collect all the postage revenue owed to it, and
� Curb the sources/reasons of leakage.
� Leakage stems from one of four main risks
� Counterfeit (e.g., illegal issues, fake imprints)
� Bypass mail (e.g., mail inducted
without any form of payment)
� Shortpaid or underpaid (e.g., mail
tendered with insufficient postage)
� Problems related to billing or
postage collection
(e.g., bad cheques; accounting errors)
20
* Source: UPU Consultative Committee – Postal Revenue Protection Working Group
Sources of leakage – three dimensions
21
Mail Preparation and Point of Induction
Paym
en
tC
hannel
� Revenue leakage varies
depending on:
� The payment channel
� The product type (shape/weigh)
� The preparation of the mail and
its point of induction
� The multiplicity of options
increases the exposure to
revenue leakage
22
Stamps
On
lin
e
Stamps Meters
Mete
rs
Permit
Meters Permit Permit
Residential mailers Small business mailers Large mailers
Single
Piece
Bulk
On
lin
e
Solutions must be adapted based on
the highest payback.
Oth
er
Oth
er
Lab
els
Lab
els
35%
65%
80%15%5%
Darker = intrinsically higher risk channel
23
A broad choice of automation technology is available
Evidencing
• Deployment of digital meters in smaller emerging markets• Anti-fraud security measures (special inks, holograms…) for stamps
Acceptance/verification
• E-documentation • Sorters/counting machines for piece count (for sampling, verification
or terminal dues purposes)• Modular dimensions/weight/data capture solutions for use in post
offices
Processing
• Lower-end sorters suitable for mid-tier posts• Large CFC with on the fly weighing of parcels or letters
• Capability to trace back an item to a specific sender
Billing/reconciling software solutions
(e.g., USPS Permit RP project)
Retail Automation
24
The retail branch provides a source
of rich customer experience
25
Richness of Experience
Fre
qu
en
cy o
f U
se
• Complex transaction handling
• One-to-one marketing & sales
• Local community branch svcs
• Customer service & issues
resolution
• Financial planning and
advising
Technology in the retail branch
26
Digital Signage
Kiosks
Technology BarSmart Layouts
Retail Automation - Kiosks
27
� Purchase stamps and/or label (individual, sheets).� Print on demand. No need to tie up large amount of cash for stamps on
consignment -- print on demand sheets of postage
� Weigh items and access all available tariffs by class of service.� Shop rates. Compare the cost of different services.
� Select advanced features such as delivery confirmation, signature confirmation,
etc..
� Print postage/labels.
� Mail domestically or internationally.
� Keep track of expenses. Print out a receipt for accurate record keeping for shipping transaction.
� Cost-effectiveness. A single kiosk can serve thousands.� Convenience. Self-service functionality and open 24/7.� Savings. No staff required.� Customer convenience. Intuitive and simple to use.
Retail Automation – Point of Sale
Systems
� Automation of many branch functions
� Increased revenue opportunities by
adding new services � Government services
� Postal financial services
� Third-party services
� Revenue protection � Accountability helps combat leakage
� Integration across channels to extend the
reach of post office and retail environments:� Supporting franchises and corporate customers
through remote and self-service solutions
� Branding� Securing brand awareness in a franchised
network
28
Integration of Postal Counter
Services
Retail Software
Suite
Point of Sale
Systems
Kiosks
Business Intelligence Reporting
PO BoxesCustomer Web Portal
Postal Financial Services
Philately
29
� Integration across customer channels
� Branches, Web, Kiosks
� Unified view of the customer across products/services
� Customer intelligence via business intelligence
reporting
� Business data for marketing and product analysis
� Integrated management of cash, stamps, and supplies inventories
� Streamlined processes across a dispersed network of branches
� Scalability from a micro post office to a large
business centers
� Customization of services based on type of branch
Last Mile Automation
30
Last mile automation – Parcels
terminals
31
� The e-commerce boom is pushing the rise of parcels
terminal networks:� DHL: 2,500 PackStations in 1,600 cities.
� Integer.pl: 16,000 easyPack terminals in Europe by the end of 2016
� Itella Group: 350 stations by 2015
� Post Denmark expanding from 131 to 200 “Døgnposten” units
� Nightline plans : 400 “Parcel Motels”
� Consumers delivery/pickup expectations are on the rise
� UPS My Choice� FedEx’s Delivery Manage� DHL’ Control Cockpit� GLS Germany’s FlexDelivery Service
� The convenience of anywhere/anytime e-commerce is met
by the convenience of anywhere/anytime pickup at reduced costs
Last mile automation – e-fulfillment
support
� Mobile software solution to support last mile B2C deliveries. Generates customer alerts, initiating the negotiated delivery process. � Recipients negotiate delivery windows, ensuring timely
receipt, minimized delivery costs and heightened
customer satisfaction.
� End-to-end visibility from mailer/shipper via carrier to recipient. Use of wireless technologies and ‘intelligent agents’ to provide a personalized delivery solution.
32
� Accurate determination of recipients availability
� Increase in productivity
� Increase in number of successful first-time deliveries
� Substantial reduction in costs and labor
� User preferred delivery times facilitates more efficient delivery routes
� Potential to negotiate reduced delivery charges with third-party local couriers
Benefits of Postal Automation
33
Transforming the postal service
from necessity to opportunity
34
> insight > action > transformation