Mobile Location Based Service (LBS)

Location Based Service (LBS) is Growing

0

500

1000

1500

2000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

2000~2010 China Car salesUnit:10K

Chinese car sales and public The scope of everyone’s lives Social interactions are

Chinese car sales and public

transportation show ten years of

continuous and dramatic growth

The scope of everyone’s lives

are constantly expanding

Social interactions are

constantly growing

Increase in the

frequency of trips

Fast changing plans

and locations

Increase in the visits to new places and

locales

Where is this place,

what is this place

about？

User

Needs

Smart Phone Tablet Smart TVGPSDesktop

Laptop

Top ChoiceX X

2nd Choice Rarely Used

Smartphone is top choice

Smart Phone Tablet PND GPS

• Light weight

• Very portable

• Multifunctional

• Everyday essential

• 3G/WiFi capability

• Work and Personal

• Mid-weight

• More limited

portability

• Multifunctional

• Not absolutely

essential

• 3G/WiFi capability

• Work and

entertainment

• Light weight

• Very portable

• Limited functionality

• Not absolutely essential

• Limited connectivity

• Primarily navigation

and POI

Answering “What is there?”

Where /

what is this

place？

A particular geographic location？

e.g. map

Provide the what the user needs when he needs it

User’s interests in POI location and information

Fix

Loca

tion

When a user is in an unfamiliar environment, they will ask themselves “What is this place?”

This does not necessarily mean that they do not know where they are, but that they would

be more comfortable with more and accurate information about the new environment.

e.g. dining, hotel, metro, parking, gas stations….

User’s interests in affiliated POI information

e.g. coupons, gas prices, transportation

schedules，parking prices

Se

rvice

LBS Cross Border Nature

LBS Mode1:

Locales and activities in the

vicinity of work and residence

LBS Mode2:

Locales and activities in the Which Which

airport

Movie show

timesLocales and activities in the

vicinity of target destinationterminal?

airport

terminal?

Can I park

here? Where to

dine?

times

Which

stay at?

Which

hotel to

stay at?

Additional POI Information

Cross industry / cross platform

LBS Information needs to be timely and accurate

Timely and accurate

POI information will

make him happy

Additional useful and

relevant POI information

will be icing on the cake

Start LBS

POI search

If he gets the wrong or out-of-date

POI Information, he might try again

If information is still wrong,

he will say goodbye

make him happy will be icing on the cake

Try again

LBS+ POI =

ddmap.com’s LBS Products

DD Life APP

LBS+ O2O =

LBS+ Social =

DD Coupons APP

DD Check-In APP

DD Life LBS

POI Information

DD Coupons LBS

POI Additional Information