De Madmen

A MATHmen

“Como la Compra Programática Está Cambiando la Publicidad”

Ignacio Roizman COO>US Media Consulting

@nachoroizman

"As technology advances, it reverses the characteristics of

every situation again and again. The age of automation

is going to be the age of "do it yourself"."

Marshall Mcluhan, 1957

Intui&on  

Grandes Intuiciones

Pequeñas certezas

LIQUIDEZ

Data  

DATOS

AUTOMATIZACION

Op&mizacion  OPTIMIZACION

Componentes

Dem

anda

DCOs

DMPs

Ofe

rta

SSP

AdEx

AdNet

Publisher

DSP

Trading Desks

AdNet

Advertiser

<Open Bidder>!

EFICIENCIAS

RTB Pub’s Integration DCOs

DMPs Attribuition Eficiencias Internas de

Procesos Otras

PLAYERS

Grupos de Medios

Holdings de Agencias

Anunciantes

Tecnología

M&A-In House

IN HOUSE

Players locales

White label

M&A–In House

White label In House

Mediade.sk

Takeaway

LIQUIDEZ + AUTOMATIZACION + DATA >OPTIMIZACION

Ecosistema hiperfragmentado >oportunidad de integracion

CAMBIO CULTURAL|Curva de aprendizaje >first mover advantage

DIGITAL

OFFLINE

Ignacio Roizman COO>US Media Consulting

@nachoroizman  

Gracias!!!

Creative Commons Linceses Photographs "Robert Ledley with IBM" User:Sphilbrick

Flickr: "Rent" Velo_City, "B is for Buzzocks" andrewasmith, "Now the partys over…" Angeline :), "Mixing Control, control

room" Dennis AB Icons: The Noun Project Megaphone: Michele Zorzetto, Bill: riyazali, Handshake: Jake Nelsen, Glasses: Stewart Cromar,

Fonts: The Font Squirrel, Michael Tension http://www.fontsquirrel.com/license/Impact-Label

 

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