VALIDATED VALUETO YOUR CUSTOMERS?!

FEEDBACKON ALL OUR IDEAS

Focus on the customer

We make

assumptions all day

Sustainable Company

3 PRACTICAL TIPS

Tip 1: Succes Criteria

Add Success Criteria to Backlog items

Why?Focus the team(s) on the bigger picture, visualizing the cathedral we’re creating.

Give the ability to inspect and if necessary adapt in a very early stage.

Example Succes CriteriaEXAMPLE SUCCESS CRITERIA

Before the first of March 3 existing customers are using the new module.

The relinquish ratio drops after January 1st from 20% to 10% (less customers that switch to the competitors).

The Gross Profit earned by this service is 100k in the first month after release and 1mo after 9 months.

Customers are able to abide to the new law regulation.The <specific users group> can save at least 25% of their time by using the new automatic synchronization interface.

Tip 2: Validate Value Board

Idea In Sprint @Users Validat

eSucces

s Done

Fail

TIP 3: VISUALIZE ASSUMPTION ON BACKLOG

For example following KPIsGross Profit – the margin on the product or service over the last period

Customer Happiness – the NPS (Net Promotor Score, customer loyalty), the happiness metric of the customers visiting the review, or …

VISUALIZE VALUE ON BACKLOG – STEP 1

VISUALIZE VALUE ON BACKLOG – STEP 2

Brainstorm with stakeholders on the expected effect on the KPIs

Summarize the weighted expected effect on the KPIsUpdate the backlog with extra columns showing the pos or neg effect on KPIs

VISUALIZE VALUE ON BACKLOG – FINAL

EXPECTED IMPACT OF THESE 3 TIPS

Constructive discussions that focus on the customerNo vague expectations of Backlog itemsTransparent track of ideas from start to success or failureCulture of Continuous Learning and Improvement instead of blaming unsuccessful ideas

Shared focus on important values and KPIs Ideas become small viable testsLess annoying discussions on ideas…

CONCLUSION